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  • Blue Turn Red 1 PDF

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    Setthawut Pop Rungruangwanit
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    Uploaded from Google Docs

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    17 views1 page

    Blue Turn Red 1 PDF

    Uploaded by

    Setthawut Pop Rungruangwanit
    Uploaded from Google Docs

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    087

    July : 07

    marketing thought

    :
    (Guru1999@gmail.com)

    Creating Blue Ocean is not static


    achievement but a dynamic process
    -W.Chan Kim

    Blue Ocean
    Red Ocean (1)

    222 BrandAge

    2548

    40-50


    Blue Ocean Product



    Blue Ocean Business Model


    () ()

    Blue Ocean
    Blue Ocean

    Blue Ocean
    Red Ocean

    W. Chan Kim Blue Ocean Strategy



    Blue Ocean

    Blue Ocean
    Blue Ocean
    Blue Ocean
    Blue Ocean Product
    Commodity


    Blue Ocean Copy

    Five Forces

    (New Comer)





    ... Business Model


    Red Ocean


    Blue Ocean



    Value Innovation

    Starbucks Blue Ocean


    100


    Starbucks
    True Coffee Starbucks
    !!!



    (02-7398000)
    B2S (02-2153504-5)

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