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Problems and Prospects of E Marketing
Problems and Prospects of E Marketing
A company can distribute via the Internet e.g. Amazon.com. A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com. The money collection part of a transaction could be done online e.g. electricity and telephone bills. Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk. The Internet could be used for advertising e.g. Google Adwords. Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show e-commerce this is where goods are sold directly to consumers (B2C) or businesses (B2B) Publishing this is the sale of advertising lead-based websites this is an organization that generates value by acquiring sales leads from its website
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
affiliate marketing this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility). local internet marketing - this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline. blackhat marketing - this is a form of E-marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn't initially request. PROBLEMS OF E-MARKETING IN NIGERIA
These E-marketing tools is a problem facing Nigeria E-marketing business. Problems of E-marketing in Developing Economies There are series of constraints that hinder the performance of E-marketing in most developing countries. The experience of Nigeria and other Africa countries is worthy of note. These problems include the following; I. E-marketing requires customers to use newer technologies rather than traditional media. II. Low-speed Internet connections are another barrier. III. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery. IV. From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services. V. A survey of 410 marketing executives listed the following barriers to entry for large companies looking to market online: insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management.[2] VI. Cyber crime: Many consumers are hesitant to purchase items over the Internet because they do not trust that their personal information will remain private. Encryption is the primary method for implementing privacy policies.
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
THE PROSPECTS OF E-MARKETING IN NIGERIA ARE AS WELL FOLLOWS: Prospects of E-marketing in Developing Economies Despite the numerous problems confronting E-marketing in developing countries, there exists prospects and opportunities for future growth and development of E-marketing as the pivot of developing economies. These prospects are explained as follows; 1) Growing Population: Before multinational companies establish their hold in any country they expect to have a ready market for their products and services. No business flourishes where people are not living or where it is not habitable by people. Developed countries with their small population and saturated domestic markets prefer E-marketing their products and services to emerging markets in developing countries. Nigeria being one of the most populous nations (about 120 million people) in Africa is a ready market for both domestic products and foreign brands. This is because E-marketing does not operate in a vacuum but requires a large population of people with the willingness to do business and patronize businesses. Therefore the high and growing population of developing countries is an attractive incentive, as they represent large potential markets. 2) Absence of Competition and Large Unexplored Markets: By virtue of their large populations and underdevelopment, developing countries have large markets that are not yet served or are partially served. Thus they are not as saturated as those of developed countries. Hence, there is hardly any form of intensive competition especially amongst
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com
By Nkado Joshua
www.nkadoj.blogspot.com
Email: nkadoj@gmail.com