You are on page 1of 16

Organization Development and Change

Chapter One: Introduction to Organization Development

Introduction to OD
OD a process - behavioral science knowledge and practice to help organizational building the capacity to change and achieve greater effectiveness. OD differs with other Planned Change Planned change such as technological innovations (or) new product development It focused on the organisational ability to assess its current functioning and to achieve its goals.

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-2

OD is oriented to improving the total systemthe organisation and its part in the context of the larger environment that affects them. Examples of OD 1.Team Building with top corporate management 2.Structural changes in organisation 3.Job enrichment in manufacturing organisation Study of OD 1.Effects of change 2.Methods of Organisational Changes 3.factors influencing OD success

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-3

Characteristics of OD
1.OD applies-changes in the strategy, structure, and process of entire system. 2.OD is based -application of OB knowledge & practice, like leadership, group dynamics, work design etc 3.OD concerned with managing planned change like technology innovation 4.OD involves both the creation and subsequent reinforcement of change. 5.OD oriented to improving organisational effectiveness. Two aspects 1.effective organisation is able to solve its own problems. 2.effective organisation high performance, quality concern etc
Cummings & Worley, 8e (c)2005 Thomson/South-Western 1-4

Relevance of OD
1.Globalisation :-Environments which organisation operates & function, like New governments, new-Leadership, new markets and new countries. 2.IT:- which redefined traditional business model by changing how work is preferred. 3.Managerisl Innovation:-combination of globalisation and IT trends impact on organisation such as strategic alliances, virtual corporations, networks,reengineering,..etc.

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-5

Learning Objectives for Chapter One


To provide a definition of Organization Development (OD) To distinguish OD and planned change from other forms of organization change To describe the historical development of OD To provide an outline of the book
Cummings & Worley, 8e (c)2005 Thomson/South-Western 1-6

Burkes Definition of OD

OD is a planned process of change in an organizations culture through the utilization of behavioral science technology, research, and theory.

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-7

Frenchs Definition of OD

OD refers to a long-range effort to improve an organizations problem-solving capabilities and its ability to cope with changes in its external environment with the help of external or internal behavioral-scientist consultants.

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-8

Beckhards Definition of OD

OD is an effort (1) planned, (2) organization-wide, and (3) managed from the top, to (4) increase organization effectiveness and health through (5) planned interventions in the organizations processes, using behavioral science knowledge.

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-9

Beers Definition of OD OD is a system-wide process of data collection, diagnosis, action planning, intervention, and evaluation aimed at: (1) enhancing congruence between organizational structure, process, strategy, people, and culture; (2) developing new and creative organizational solutions; and (3) developing the organizations selfrenewing capacity. It occurs through collaboration of organizational members working with a change agent using behavioral science theory, research, and technology.
Cummings & Worley, 8e (c)2005 Thomson/South-Western 1-10

Organization Development is...

a systemwide application and transfer of behavioral science knowledge to the planned development, improvement, and reinforcement of the strategies, structures, and processes that lead to organization effectiveness.

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-11

Five Stems of OD Practice


Laboratory Training Action Research/Survey Feedback Normative Approaches Quality of Work Life Strategic Change
1950 1960 1970 1980 1990 2000 Today
1-12

Current Practice

Cummings & Worley, 8e (c)2005 Thomson/South-Western

Laboratory Training
1.Laboratary training :learn from their own interactions and evolving dynamics such as interpersonal relations, personal growth, leadership, and group dynamics. Advantages 1.Rich learning experience about group feed back 2.Process of group building had potential for learning transfer to back home situations

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-13

2.Action Research & Survey Feed back Background:3.Normative Background:The inputs from laboratory training and research method fallowed closely that human relations approach. 4.Quality-of-Work life:Employee involvement, TQM &Six-sigma, etc 5.Strategic Change:Improving the alignment among environment, strategy, Organisation design.
Cummings & Worley, 8e (c)2005 Thomson/South-Western 1-14

Part I: Overview of the Book


The Nature of Planned Change (Chapter 2) The OD Practitioner (Chapter 3)

Part II: The Process of Organization Development


Entering & Contracting (Chapter 4) Diagnosing Organizations (Chapter 5) Diagnosing Groups & Jobs (Chapter 6) Leading and Managing Change (Chapter 10) Collecting Diagnostic Information (Chapter 7) Evaluating & Institutionalizing Change (Chapter 11)

Feeding Back Designing OD Diagnostic Data Interventions (Chapter 8) (Chapter 9)

Cummings & Worley, 8e (c)2005 Thomson/South-Western

1-15

Part III: Human Process Interventions Individual, Interpersonal, & Group Process Approaches (Chapter 12) Organization Process Approaches (Chapter 13)

Part IV: Technostructural Interventions Restructuring Organizations (Chapter 14) Employee Involvement (Chapter 15) Work Design (Chapter 16)

Part V: Human Resources Management Interventions Performance Management (Chapter 17) Developing and Assisting Members (Chapter 18)

Part VI: Strategic Interventions Competitive and Collaborative Strategies (Chapter 19) Organization Transformation (Chapter 20)

Part VII: Special Topics in Organization Development Organization Development OD in Nonindustrial in Global Settings Settings (Chapter 21) (Chapter 22)
Cummings & Worley, 8e (c)2005 Thomson/South-Western

Future Directions in OD (Chapter 23)


1-16

You might also like