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    The document discusses various myths and realities about social media marketing. It covers topics like memetics, engaging in conversations, identifying authoritatively, selective attention, contra-competitive timing, combined relevance, and using social calls-to-action. The overall message is that publishing interesting content and utilizing strategies like contra-competitive timing and combined relevance works better for social media success than some commonly held myths.

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    The document discusses various myths and realities about social media marketing. It covers topics like memetics, engaging in conversations, identifying authoritatively, selective attention, contra-competitive timing, combined relevance, and using social calls-to-action. The overall message is that publishing interesting content and utilizing strategies like contra-competitive timing and combined relevance works better for social media success than some commonly held myths.

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    9 views61 pages

    The Science of Social Media

    Uploaded by

    api-95667415
    The document discusses various myths and realities about social media marketing. It covers topics like memetics, engaging in conversations, identifying authoritatively, selective attention, contra-competitive timing, combined relevance, and using social calls-to-action. The overall message is that publishing interesting content and utilizing strategies like contra-competitive timing and combined relevance works better for social media success than some commonly held myths.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 61

    The Science of Social Media

    Dan Zarrella Social Media Scientist

    #SMSCI

    Brian Bloom Photography

    Myth: Ideas spread because theyre good.

    Memetics

    Myth: Engaging in the Conversation is the most important thing on social media.

    Takeaway: Engaging in the Conversation doesnt work. Publishing interesting content does.

    Myth: Dont call yourself a guru.

    Takeaway: Identify yourself authoritatively.

    Takeaway: Stop talking about yourself.

    Selective Attention

    Takeaway: Dont crowd out your own content.

    Myth: Friday, Saturday and Sunday are bad days to publish.

    Takeaway: Use contra- competitive timing.

    Performance

    Reputation

    Social Exchange

    Scarcity

    Information Voids

    Zombies
    Me

    Marketing

    Takeaway: Utilize combined relevance.

    Myth: Please ReTweet doesnt work.

    Takeaway: Dont forget social calls-toaction.

    5 People

    Thank you!

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