Professional Documents
Culture Documents
CSR 2
CSR 2
The idea that business has social obligations above and beyond making a profit. Business has an obligation to constituent groups in society other than stockholders and beyond that prescribed by law.
Purpose of CSR
To engage with the internal and external stakeholders Treating the stakeholders ethically To create high standards of living To protect society and environment To take care of shareholders Philanthropic contributions to society
Globalization and competition Increased size and influence of companies Repositioning of governments and its roles War for talent Growth of global civil society activism
Generations of CSR
Social Betterment responsiveness
First GenerationCompanies can be responsible in ways that do not detract from commercial success.
Social
Reactive Strategy
Denying responsibility while striving to maintain the status quo by resisting change. Resisting additional social responsibilities with legal and public relations tactics.
Defensive Strategy
Accommodation Strategy
Assuming social responsibility only in response to pressure from interest groups or the government. Taking the initiative in formulating and putting in place new programs that serve as role models for industry.
Proactive Strategy
Limits future government intervention Addresses issues by using business resources and expertise Addresses issues by being proactive
Business is not equipped to handle social activities Dilutes the primary aim of business Organization may get power over society
How do we do it?
Key CSR Steps Commitment and Vision Planning Implementation Monitoring Reporting Continuous Improvement
Lack of clarity of the definition of CSR Models of CSR not adopted properly by companies Lack of measures to innovate and evolve new CSR models Unidentified segment- need to identify
the areas of interest & capability to take up CSR in a focused manner.
Organisations
IISD (International Institute of Sustainable Development) BSR (Business for Social Responsibility) WEF (World Economic Forum) BSD (Business for Social Responsibility) WBCSD (World Business Council for Sustainable Development