QPLC

Phenomenal growth jeds group Phenomenal growth

Group Definition
the extraordinary speed that a company develops its operations due to its exceptional performance in the market. may also hint toward the outstanding level or intensity of growth that a company achieves compared to the average of its industry.

filipino companies as examples

Why Filipino Companies?
to highlight the entrepreneurial spirit of our fellow Filipinos to celebrate and learn from their success

Presentation outline
Example 1: Mang Inasal Example 2: QPLC Example 3: Chooks to Go Example 4: Level Up Managing Hypergrowth

Mang insasal
Background
Founded by Edgar "Injap" Sia II Fastest growing food companies in the Philippines, which has become a modern icon of the Ilonggo culinary culture w/ specialty of grilled chicken. It opened on December 12, 2003 in Robinson's Mall Carpark-Iloilo.

Mang insasal
Background
Mang Inasal became an instant commercial success and experienced rapid growth, opening multiple branches in Visayas and Mindanao and later on, in Metro Manila. It was open for franchise in 2005, just about 2 years after its foundation. By 2009, Mang Inasal opened one hundred stores In October of 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation for P3 billion ($68.8 million). According to their official website, to date, Mang Inasal already has 394 branches nationwide.

Mang insasal
Strategies
1. Distinctively Pinoy stamp-grilling, evoking a rush of nostalgia for tradition, culture, and most of all, Home. 2. Lutong bahay Ambiance 3. Low Cost - Value for money. Fast Food Prices. 4. Differentiation - The only fast food chain that offers Chicken Inasal, a favorite Filipino food that used to be offered only from expensive specialty restaurants 5. Differentiation - Mang Inasals unlimited rice offering contributed to the popularity of the brand.

Mang insasal
Lessons Learned
The 3 Billion Success Secret 1.Ready, fire aim! 2.Work your butt off 3.Think innovation 4.Think big 5.Think marketing

QPLC

Background

Owned by Mr. Noel Raya A poultry integrator that grows and markets broiler chickens to wet markets and various institutions in Luzon w/ majority of farms in Calabarzon Suffered from Typhoon Milenyo when a big number of their contract growers had their farms collapsed Contract Growing Set-up (Farms not owned by the company, grower owns the building and manages the flock) Capitalized on the huge shortage of chickens by spending a lot on the reconstruction of most of his growers farms and being the first to recover. By doing so he attracted more growers allowing his company to grow more than double

QPLC
Strategy
Speed in recovery - First to recover wins!

QPLC
Lessons Learned
Finding opportunity in bad times 1. Seek opportunities 2. Have the right attitude and positive thinking 3. Take calculated risks

Chooks to go
Background
Masarap kahit walang sauce Chooks To Go of Bounty Fresh is one of the latest roasting chicken businesses in RP that created an innovative version of Lechon Manok tasty and delicious without a sauce. Today, Chooks-to-Go is now the largest chain of roast chicken outlets in the country, with more than 1000 outlets to date. Catching the nation by storm starting in June 2008, Chooks-to-Go has brought its juicy, absolutely tasty oven-roasted chicken to every major nook and corner of the country.

Chooks to go
Strategies
1. 2. 3. 4. 5. Forward Integration expansion Capitalized on Extended Value Chain Variety of choices Stall chicken depot + rotissierie in one Captured the taste of the masses

Chooks to go
Lessons Learned
1. Question tradition and the old ways 2. Find new ways

Level-up games
Background
Brought here in the Philippines by the father-and-son of Mr. Nonoy and Ben Colayco, the pioneers of Massive Multiplayer Online Gaming (MMOG) in the country. Nonoy got the idea from one business trip to Korea where he learned that MMOG was very popular there. He then asked Ben, who was working in a marketing firm abroad, to go home and start the project. Being an online gamer himself, he got excited with the project and immediately went home.

Level-up games
Strategies
1. Registration scheme 2. Marketing scheme

Level-up games
Lessons Learned
Leveling Up! 1. Understanding the industry. The game is the foundation of innovation. 2. Best bond in partnership: shared vision and values 3. Innovators do not stop at the first level. Level up is a never ending process of innovation, the best defense from copy cats are innovations that bring the level of the game up.

Managing hypergrowth
Hypergrowth Management Rule/Strategy Strategy (What did they do?) Mang Inasal and Chooks-toGo focused on establishing as many outlets as fast as possible. Level Up! amassed sales by giving away thousands of installation CDs for them to attract sufficient subscribers.

Focus first on sales

(Sell first and ask questions later)

Managing hypergrowth
Hypergrowth Management Rule/Strategy Strategy (What did they do?)
Mang Inasal unlimited rice = value for money concept home concept different from typical fastfood chains quick service concept Chooks-to-Go different sizes/different pricing of their chicken thereby giving customers more choices also sold other Bounty Fresh products in the same store thereby ensuring a second revenue stream aside from roast chicken

Innovate with caution

(Dont try too hard too innovate)

Managing hypergrowth
Hypergrowth Management Rule/Strategy Strategy (What did they do?)
Level Up! Used simple, old fashioned distribution and not limelight media to distribute the product Expansion to potential countries using the Philippine experience

Innovate with caution

(Dont try too hard too innovate)

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Managing hypergrowth
Hypergrowth Management Rule/Strategy Standardize structures and processes
(Organize like McDonalds)

Strategy (What did they do?)

Mang Inasal and Chooks-to-Go have standard processes that are followed in each of their outlets. Operational details like order management, logistics, menu and in-store merchandizing standardized across all outlets.

Managing hypergrowth
Hypergrowth Management Rule/Strategy Delegate decisions to field managers
(Push decisions out in the front-line)

Strategy (What did they do?)

Mang Inasal and Chooks-to-Go have standard processes that are followed in each of their outlets. Operational details like order management, logistics, menu and in-store merchandizing standardized across all outlets.

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Managing hypergrowth
Hypergrowth Management Rule/Strategy Strategy (What did they do?)
Mang Inasal the owner led by example by working long hours and was not afraid to "get his hands dirty" by working hands-on in the operations Level Up! Nonoy did not know anything about the industry but it did not stop him

Reward action and initiative

(Foster a can-do culture)

SUMMARY
SUMMARY
Differentiation/Low Price Strategy
examples have their own ways to be distinct from their respective competitors low price to stimulate demand and gain market share Very evident in Chooks-to-go and Mang Inasal

Franchising/Distribution
practice of using another firm's successful business model Mang Inasal earned so much from it franchisees

Finding a technology partner

it is important to have a technology partner if you are in a technology business sharing of risk and ability to combine the local in depth knowledge with know-how on technology process

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The success of phenomenal growth

Business concepts and management strategies coupled with the following factors can ensure success:
Great ideas Great timing Great need Little help from family and friends Value of education Connections Lots of luck

Thank YOU!!!

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