Franchising Term Paper

Presented to the Faculty of the School of Business

Green Valley Collge Foundation, Inc.
City of Koronadal, South Cotabato

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Business Administration
Major in

Submitted By:

Summited to:
Christian Jay L. Dalleda
Instructor

November 2022

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 Table of Contents
Page
TITLE PAGE 1

Abstract 3

Introduction 4

Product Presentation 7

Problem Encounter 10

Conclusion/Recommendation 11

References 14

Appendices

Curriculum Vitae 15

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Abstract

Chooks to go is a franchise business located in Gensan drive, poblacion, koronadal city.

Bounty Agro Ventures, Inc. who owns the Chooks-to-Go chain of outlets. A privately held business
operating in the Philippines which is the largest roasted chicken retail operation in the nation, it
provides processed meats and roasted chicken for consumption off-site. Almost a thousand
locations of Chooks-to-Go are currently open. Since most of the businesses are located in suburbs
and small towns, more people can access them. The product mix is frequently modified to reflect
regional preferences. With 23 processing facilities spread out around the nation, the brand has the
logistical and recessing flexibility to meet daily requests. Ronald Mascaras contested the roasted
chicken market in 2008. He introduced a product that would become the nation's second-biggest
poultry integrator in Bounty Agro Ventures (BAVI), the Philippines' largest egg producer. He
established the national chain of Chooks-to-Go chicken rotisserie restaurants, which today has
close to 1,700 locations. The following franchise requirements could be taken into account, Credit
rating Franchisers have different minimum credit score requirements, although most think a score
of 680 or more is preferable. Net value to be eligible for ownership, you'll probably need a bigger
overall net worth if your franchisor asks a sizable initial payment. Cash on hand you must have
enough cash on hand to make the down payment on a franchise for the acquisition or the initial
franchise charges. When thinking about your first year of operation.

Introduction
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 Chooks to Go is located in Koronadal City's Gensan Drive area. Is the business that owns

the Chooks-to-Go network of restaurants. It offers processed meats and roasted chicken for

consumption off-site. With the Mission is to provide freshly cooked food of the best value in every

neighborhood. And a Vision is to be the preferred take-out store of freshly cooked food serviced by

highly motivated and well-trained people. This privately held company is based in the Philippines

and is the biggest retailer of roasted chicken in the country. Ronald Mascaras contested the

roasted chicken market in 2008. He introduced a product that would become the nation's second-

biggest poultry integrator in Bounty Agro Ventures (BAVI), the Philippines' largest egg producer. He

established the national chain of Chooks-to-Go chicken rotisserie restaurants, which today has

close to 1,700 locations. And like any other business, it took time and effort to succeed; it wasn't

something that happened instantly. Sta. Lucia businessman Tennyson Chen BAVI was founded by

Maria, Bulacan, who started out with a 5,000-hen poultry farm. After some time, he hired

Mascaras, who was then Smokey's-a-president. lot's Currently, there are around a thousand

Chooks-to-Go sites available. More people can access the businesses because the majority of

them are found in suburbs and small towns. Regional preferences are typically taken into account

while changing the product mix. The brand has the logistical and expanding flexibility to satisfy

daily demands thanks to its 23 processing facilities dispersed around the country. Chooks to Go

has become the leading roast chicken brand in the Philippines in just five years of operation.

Bounty Agro Ventures (BAVI), the owner and operator of the Chooks to Go chain, sees further

chances for expansion, especially in tiny communities only served by a one-day-per-week market.

The network currently has approximately 1,000 locations in 479 of the country's 1,634 cities and

towns. By the start of 2013, Chooks to Go intends to have 1,100 locations, which will be greater

than the combined total of locations run by the other four big roast chicken operators, according to

company president and general manager Ronald Mascarias. In 2007, Chooks to Go opened ten

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locations. Due to the pitiful sales of only five to twenty birds per location each day after two months,

eight of the 10 outlets failed. Each outlet needed to sell at least 30 birds every day to break even. It

turned out that the two stores that succeeded after that bumpy beginning had omitted a step in the

cooking process that they believed was superfluous. They discovered that their chicken was

incredibly tasty and well-liked by customers.

A rise in sales, sales skyrocketed as the company made all of its stores' cooking and

logistics processes more efficient. The roast chicken at Chooks to Go was so well-liked that the

ovens had to be cranked up at four in the morning to keep up with the huge lines of customers that

would form by eight in the morning. Even orders submitted a week in advance caused the leading

stores to sell between 300 and 400 roast chickens daily. After the novelty of oven-roasted chicken

faded and sales stabilized at levels comparable to industry averages per store, the company

expanded its network of locations.

Distinct taste, with time, Chooks to Go has surpassed established competitors like Andoks,

Senior Pedro, and Baliwag. Its taste, which Mascarias characterizes as "a touch sweet, like a

sweet ham," distinguishes it from the other roast chicken on the market, which, he continued, has a

salty flavor. Chooks to Go has established an innovative brand position as the only ready-to-eat

chicken that is sold without sauce due to its distinctive flavor. One could not believe that Chooks to

Go's roast chicken was "excellent even without sauce" because the Philippine market has such a

strong preference for eating chicken with sauce. But buyers showed a lot of interest in this

distinctive characteristic.

When it comes to brand development, it’s interesting to note that a large amount of

Chooks to Go's clientele belongs to the middle- to upper-middle class, despite the fact that the

mass market and the working class were the main goals of the marketing plan. The organization

places a high priority on educating retail employees since it considers employee quality to be a

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critical success factor. "At the plant, we have strict quality control. However, when the goods arrive

at the store, we are entirely reliant on the staff.

The company is not exceptional. The poultry sector has a wide range of participants. Our

success was dependent on our ability to act quickly. The management started a program to

modernize operational capability and market expansion right once, began a big and quick

expansion, hired the finest qualified individuals available in the sector.

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Product Presentation

Depending on the size, the roasted chicken at Chooks to Go costs 340 pesos depending

on the size, they have a P155, and P165. Regular size, Big-time size, and Supersize, which is

offered in three flavors, are the available sizes. Roast options include pepper, hot, and sweet. All of

these roasted chicken pieces are sold at Chooks to Visit the rotisserie stores.

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 Chooks-to-Go offers oven-roasted chicken in sweet and pepper roast flavors. Fried

Chooks is chicken that is fried after roasting, creating a deep flavoured taste. Other products are

Juicy Liempo, Fried Chicken and Chix 22. Chilled products include Chicken Licken hotdogs,

Chicken Nuggets, Spicy Necks and Bounty Fresh Valentino Chicken. Fresh Chicken, Chicken Cut-

Ups and Marinado are available under the Chooksie's brand.

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The Product Packaging

The packaging that the chooks use to seal the product is hard to protect and secure. The

primary purpose of packaging is to provide physical or barrier protection for your food products.

This may include: protecting against breakage from being dropped.

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Problem Encounter

A weak supply chain can delay the arrival of products to chooks to go unnecessary delays

can hurt chooks to go over the long has a significant impact, so an analyst should give it more

consideration. The chooks to go activities not improving in the business in order to preserve

effective management, increase future profits, and create strategies, and also one of the problem is

the “lechon manok” stole in different baraggay of koronadal city that offer small price.

For many years, charcoal-roasted chicken predominated the Philippine market, while the

fried chicken business was just starting to gain traction. Although it had been tried before, oven-

roasted chicken never really took off. All that changed with Chooks to Go. Due to its distinctive

flavor, Chooks to Go has established a novel brand position as the only ready-to-eat chicken that is

sold without sauce. This has led to skepticism about the company's claim that its roast chicken is

"excellent even without sauce." But buyers showed a lot of interest in this distinctive characteristic.

Sales skyrocketed as the company standardized the preparation and logistics procedures across

all of its outlets. The Philippine market for chicken had long been dominated by charcoal-roasted

chicken, and the fried chicken industry was only beginning to take off. Oven-roasted chicken was

attempted earlier, but it never really caught on. All of that was altered by Chooks to Go. Chooks to

Go has created a creative brand position as the only ready-to-eat chicken that is provided without

sauce thanks to its unusual flavor. The company's claim that its roast chicken is "good even without

sauce" has been questioned as a result, but customers expressed a lot of interest in this

distinguishing quality.

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 Conclusion/Recommendation

This chapter discuss about the conclusion and recommendation for the development of

Chooks to go in the next years to maximize the first leading roast chicken in the Philippines.

Activities Time Table Person/Unit Responsible Expected Output

Visiting all the store for Every 3 To minimize expense in

Management
monitoring Months production

Minimize hanging projects

Evaluation Meetings Monthly Management
and company activities

Create new products to Management/Research and Increase in sales/market

Monthly
be sold in the market Department share

Increase market
Invest on corporate
Quarterly Management/Financial leadership/established a
Social Activities
more strong company image

The activities that need to be improved in the business are represented in the table above.

They must carry out these tasks in order to preserve effective management, increase future profits,

and create strategies.

Conclusions

The Philippine market for chicken had long been dominated by charcoal-roasted chicken,

and the fried chicken industry was only beginning to take off. Oven-roasted chicken was attempted

earlier, but it never really caught on. All of that was altered by Chooks to Go. Chooks to Go has

created a creative brand position as the only ready-to-eat chicken that is provided without sauce

thanks to its unusual flavor. The company's claim that its roast chicken is "good even without

sauce" has been questioned as a result, but customers expressed a lot of interest in this

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distinguishing quality. As the company standardized the preparation and logistics processes across

all of its outlets, sales increased dramatically.

Recommend Marketing Strategies

This chapter discuss the recommend marketing Strategies to improve the Chooks to go

business.

Sales Analysis

Chooks to Go has plan to increase the sales twice the sales yearly in the next few years.

Objective Statement

 To increase at least 10% market share on top of CTG’s current market share in South

Cotabato and other key cities within the campaign period.

 To increase awareness in social media at least 50% within the campaign period

 To Strengthen Chooks to Go’s media exposure, promotional campaigns, and other

marketing initiatives within the campaign period.

Product

For customers who dislike roast chicken, Chooks to Go has developed a new product.

"Chookies Steamed Chicken" is the name of this item. This product has taste added to it.

Place

Rural locations are where Chooks to Go wants to expand. Because of the small town

setting, there are less rivals. When Chooks to Go opens a new location in a rural area, this is an

advantage.

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Price

All of the products from Chooks to Go are reasonably priced. The food's quality is crucial.

Chooks to Go offers the most affordable product at the highest level of quality.

Promotion

Social media, radio, TV advertising, brochures, sponsorship, and word-of-mouth are all

effective ways for companies to reach consumers with information about their products.

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 References

Awarded Asian Livestock Industry Awards - Chooks To Go Logo Png

https://www.nicepng.com/ourpic/u2w7y3r5e6w7i1t4_awarded-asian-livestock-industry-awards-
chooks-to-go/

Buranakanonda, Apisit (March 14, 2013).   "Philippines' Chooks to Go is a Bounty success story" .
World Poultry. Retrieved 13 February 2014.

Flores, Wilson Lee (August 20, 2012). "The hidden champions of Philippine business". The
Philippine Star. Archived from the original on 19 January 2018. Retrieved 2 April 2022.

Philippines’ Chooks to Go is a Bounty success story (2013, April 14)

https://www.poultryworld.net/home/philippines-chooks-to-go-is-a-bounty-success-story/

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 Curriculum Vitae

Add your Curriculumn Vitae

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