INTER OFFICE MEMO Date:9th August, 2011.

From Manager (Marketing) Parasakti Cement Industries Limited, VISAKHAPATNAM To, The Chief General Manager, (Mktg.) Parasakti Cement Industries Limited HYDERABAD. Through A.G.M.(Mktg.) Sub: Market information reg. I would like to bring to your kind notice i.e. Vizag region market prices are very low from 1st August, 2011 onwards. 1) Vizianagaram and Srikakulam OPC prices are ranging between Rs. 265/- to Rs. 268/between. 2) In Vizag district PPC is Rs. 268/- to Rs. 272/- between and OPC is Rs. 270/- to Rs. 275/between. 3) Market demand is very low and truck are waiting 2 to 3 days minimum. 4) Orissa material inflow is coming in Vizianagaram and Srikakulam rural markets. 5) Maha announced Gold scheme i.e. each 17.5 M.T. truck 1 Gram Gold, Priya also announced one scheme i.e. Car depends upon quantities, Sagar company has announced tour for 300 dealers entire Andhra Pradesh to Singapoor and Kulumanali depends upon their quantities, Zuari is continuously taking to their delaers to abroad, KCP has conducted dealers meet at Vijayawada and they have given Gold to all dealers. 6) All companies have given own truck loading and transportation to Vizag city dealers from their factories. 7) Vizianagaram and Srikakulam districts 7 companies are maintaining Godowns and Vishnu, Deccan and Penna companies are maintaining 2 godowns in Vizianagaram district, so maximum sale from godowns only. 8) Last 6 monthe K C P,Deccan, Sagar, Priya and Dalmia volumes increased and their prices are very low from past 2 to 3 months. 9) Last month Jaypee and Ambuja rakes have come to vizag market their selling prices are Rs.225/- to Rs 250/- between. Bhavya is also coming very low comparatively any of others. 10) K C P company is giving Rs. 18/- discounts to lift even single also on Nominated price. Due to above reasons I am requesting you to give Rs. 10/- per bag Price deference for Viizag region. Regards,