Advertising: Major Players & The Process of Making an Ad

Jeflin Hashim 331

What we go thru
The process of Developing an ad Major players in advertising

The Ad-making Process

How a typical/conventional TVC could be split?

More or less, a viewers perspective A conventional way in which most of the TVCs have been designed Mostly found for FMCGs Looks at what all has been condensed in a 30 second spot

1. Problem: Bad Breath, Unstartable Cars; Situation is portrayed worse 2. Solution: Breath mint, Automobile battery; Product is introduced 3. Consumption: Expressions of being euphoric; Brings Fascination 4. Solution: Gives the feather touch of comfort. In short, the product is portrayed to bring virtues of wonder

4 Divisions

Creatives way
Project Info Gathering Creative Development Pre-pre Production Shot-list and Production Estimate Approval Pre-production Production Post-production Editing Mastering & Duplication Media Placement

What we need to know

Gathering your team Compiling your Brief Action it

Compiling Your Brief

What is the promotion or advertising about? Why are you advertising it? Who are you advertising to? Background or History

Forms of Advertising to be used Information to be added Information to be avoided Tone of Voice Budget Timing Deadlines

When you action it, that makes an AD

Major Players in Advertising

Ogilvy & Mather

Found in 1948 Owned by WPP Group Headquartered in Manhattan, USA Clients include: BP, Coca Cola, DHL, Gillette, IBM In India, famous for Vodafone zoo-zoo ads

Batten Barton Durstine Osborn Found in 1891 Headquartered in New York Major Clients: PepsiCo, The Economist, GE, At & t Noted for Raymonds Complete Man campaign in India(RKSwamyBBDO)

Wieden + Kennedy Found in April 1982 Registered at Portland, Oregon, USA Clients include: Honda, Microsoft, Nike, ESPN, P&G Noted for Nikes Just Do It campaign

James Walter Thompson Found in 1864 Subsidiary to WPP HQ: New York Clients: HSBC, Nestle, Cadburys, Ford, Shell etc Noted in India for Airtel and Pepsi Youngistan Campaign

TBWA Worldwide Found in 1970 Owned by Omnicom Group HQ: Midtown Manhattan, USA

Clients: Apple Inc., Adidas, Samsonite, Gatorade, Visa, SCB, Malayala Manorama, V-guard mous for Apples Think Different & Adidas Impossible is Nothing campaigns

Thank You!