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SMILE CHILD HOSPITAL

The Islamia University of Bahawalpur 1












Contents

Introduction
Executive Summary
Industry & Environmental Analysis
Description oI Business
Production Plan
Operational Plan
Marketing Plan
Organizational Plan
Risk Assessment
Financial Plan
Annexure


SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur








Smile Child Hospital

Hospital Road Rahim Yar Khan
(068) 5888888
www.childhealth.com
childhealth@yahoo.com

Mofure of Compony

It`s a Porfnership having Iive partners; the names oI the partners are as Iollows:

Mr. Arslan Mazhar
Mr. Jamil Ahmed
Mr. Faizan Shahid
Miss. Huma Irshad
Miss. Sarwat AIzal

Mofure of business

It`s a service type organization.

Amounf of finonce needed fo sforf

According to our assumptions and the rates oI diIIerent things required like machinery,
equipment and building Ior the hospital we need 50 million approximately.

Amounf of invesfmenfs

All oI the partners will provide 30 million to start the new venture.

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 3
We have requested Ior a loan oI 0 million Irom the !:3ab Medical Associatio3
(!MA) to be paid in 0 years without interest. This debt will cover medical equipment
costs, an ambulance and building`s leased cost.

Sfofemenf of confidenfioIify of reporf

This report is conIidential and is the property oI all the three partners. It is intended only
Ior use by the persons to whom it is transmitted with the consent oI all the partners. Any
reproduction or divulgence oI any oI its contents without the prior written consent oI the
company is prohibited. Violation oI which may lead to certain legal action.



































SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur











































Dr. Arslan
(Retired)
Physician & surgeon Nutrition
Specialist
Psychiatrist

Neurologist
Medical
OIIicers
Medical
OIIicers
Psychiatrist
Assistant

Anesthetic
specialist
Anesthetic
Assistant
Other Dept.
Medical
OIIicers
Paramedical staII Nurses

Ward Boys
SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 5



Smile Child Hospital

Hospital Road Rahim Yar Khan
(068) 5888888
www.childhealth.com
childhealth@yahoo.com


Mofure of Compony
It`s a Porfnership having three partners; the names oI the partners are as Iollows:
Mr. Arslan Mazhar,
Mr. Jamil Ahmed
Mr. Faizan Shahid
Miss. Huma Irshad
Miss. Sarwat AIzal

It`s a service type organization.

According to our assumptions and the rates oI diIIerent things required like machinery,
equipment and building Ior the hospital we need 50 million approximately.

All oI the partners will provide 30 million to start the new venture.
We have requested Ior a loan oI 0 million Irom the !:3ab Medical Associatio3
(!MA) to be paid in 0 years without interest. This debt will cover medical equipment
costs, an ambulance and building`s leased cost.

Indusfry Forecosf
In Pokisfon every ninth child died beIore his/ her 5th birth day due to Malnutrition
(Imbalanced diet), {WHO survey Z00}, During past three years growth rate oI
diseases in children is approximately 60 percent due to lack oI hygienic Iactors &
polluted atmosphere. But growth rate in hospital industry is just 15, the reason is that
there is no technological advancement in hospital industry.

AnoIysis of compefifor:
In private or public sector there is no single hospital is situated in Rahim Yar Khan,
match with our standard & caliber. So, no direct competitor is there but some indirect
competitor have established their clinics and doing practices.
We segment our market on Income bases:
SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 6

1. &pper Class
. Middle Class
3. Lower Class

By giving qual9 oI medication with latest equipments and doctors we can satisIy
the high income group.
Because our ra9es are reasonable Ior middle income group we can also satisIy them.
By giving compensa9on packaes to poor we can also satisIy the poor income group.


Services
Children's Hospital provides complete clinical services Ior the diagnosis and treatment oI
congenital and acquired heart diseases in children.

!eda9rc Gas9roen9erolo Herpe9olo & Nu9r9on
!eda9rc Cr9cal Care
Gene9c Danoss and Counseln
!eda9rc !scolo

Si;e of fhe 8usiness:
Our hospital is basically belonging Irom 20/:280 business. Other clinics situated
in Rahim Yar khan are small in size and have not developed laboratories. Capacity oI our
hospital will be `5 patients at once or 10 in emergency.

We purchased land and construction on hospital is nearly to complete. This building is
situated on hospital road and 10 Ieet away Shiekh Zayed Medical Hospital main Gate.
Area oI building is twenty (0) Marla and building having 5 Iloors. It has IiIteen single
rooms and ten double rooms. A visiting lounge, rooms Ior staII (doctors) and Ior
paramedical staII are also included. On ground Iloor there is 300 square Ieet hall,
which is enough Ior a small children ward.

Docfors

Physician
Medical officers (M.O)
Anesthetic specialist
Pharmacist
Neurosurgeon
Pathologist
Psychiatrists


SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur

Poromedic sfoff:
Nurses, Dispenser, Operation thither assistant & Laboratory assistant

OPERAONAL PLAN

ntensive Cure Unit (CU)
Emergency
Physiotherapy
Neurology
Laboratory
Pharmacy
Dispensary
Electrical department

Marketing plan
Here we describe market conditions and strategies related to services. How it will be
priced and promoted.
Our target market is Irom Liaqat Pur to Sukhar, because within this rang there is no
standard hospital giving medication services under one rooI.

Mission

Children hospital is guided by the belieI that all children need to grow up in a protective
and nurturing environment, where each and every child is given the opportunity to reach
his or her potential. We believe this vision can provide a brighter Iuture Ior all children.

ooIs

To provide out class medical Iacilities to our patients.
To provide them a Iavorable environment.
To expand the business.

Objecfives:
To earn maximum proIit
To introduce new technologies to make services better than ever beIore.
To provide incremental value to our customers.
To protect and maintain our resources.
To respond approximately whenever possible to societal expectations and environmental
needs.
Maintain a positive and steady growth oI 15 each year.
Maintain a gross margin oI 5.


SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur
Morkefing Sfrofegies

Increosed oworeness & imoge

Our Iirst strategy is about the awareness oI our hospital to the patients
InIorming those not yet aware oI what Smile Child Hospital oIIers.
We will increase the awareness among the customers through proper advertising.

Morkefing Mix

Product Service type organization
2 Place Hospital road RYK
3 Price Varies Irom dieses to dieses
4 Promotion E-media & newspaper (1,000,000)
5 People We are targeting the inIants and child.
6 Process Through brain storming oI doctors
7 Physical Avoidance

19er 9s mplemen9 9e marke9 plan.



ORGNIZ%ION !N

Form of Ownership
Form oI Ownership in Smile Child Hospital is Partnership so the business will be
perIormed on partnership basis.

Porfners ond fheir ferms of Agreemenf
As the legal status oI Smile Child Hospital is partnership so there are Iive partners,

All the partners will have equal responsibility to operate the business and all will be
responsible Ior any wrong decision.
All the partners have equal investment oI 6,000,000 R.s in the business and the ratio oI
proIit and loss distribution will be equal



InifioI finonce needed 46,193,025 (calculated)
47,000,000 (Required)



SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur
Deporfmenf, equipmenfs ond fheir prices

Building 40,000,000
First Month salaries 585,000
Operation theater equipment 2,305,000
Laboratory equipment 1,650,000
Office equipment 266,525
Promotion 1,000,000
City Scan Machine Credit
Equipment for rooms and wards 121,000

Total 46,193,025













Indusfry Forecosf

In Pokisfon every ninth (
th
) child died beIore his/ her 5th birth day due to
Malnutrition (Imbalanced diet), (WHO survey Z00b).
During past three years growth rate oI diseases in children is approximately 60 percent
due to lack oI hygienic Iactors & polluted atmosphere. But growth rate in hospital
industry is just 15, the reason is that there is no technological advancement in hospital
industry. People oI Rahim Yar Khan intend to go other big cities like Lahore, Karachi
and Islamabad etc, Ior better treatment oI there children. Keeping this point oI view we
decide to create a stand that gives all types oI child related problem solution in Rahim
Yar Khan under one rooI.

AnoIysis of compefifor:

In private or public sector there is no single hospital is situated in Rahim Yar Khan,
match with our standard & caliber. So, no direct competitor is there but some indirect
competitor have established their clinics and doing practices. They are simple MBBS and
get training in respected Iields and on the basis oI experiments they are running their
clinics. Some oI them are competent but hunted by lack oI new technology and

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 10
laboratory system; they normally reIer their patients to other big cities in critical
situation.

Child is a very sensitive, but simple MBBS doctor treats him / her in experimental way,
but we come here with Physician & surgeon, Nutrition Specialist, Psychiatrist,
Neurologist, Anesthetic specialist, beIore starting treatment they all diagnose problem
sitting in panel and then start treatment.

Morkef Forecosf:

We operate our business in huge level, targeting the area Irom Liaqat Pur to Sukhar, and
no single hospital here providing all types oI medical Iacility under one rooI with new
machineries. According to Pakistan Govt. survey 1.5 oI child in this area died due to
non available oI proper medical Iacility. And remaining go Ior big cities Ior treatment.

We segment our market on Income bases:

. &pper Class
5. Middle Class
6. Lower Class

By giving qual9 oI medication with latest equipments and doctors we can satisIy
the high income group.

Because our ra9es are reasonable Ior middle income group we can also satisIy them.

By giving compensa9on packaes to poor we can also satisIy the poor income group.


8ockground of Enfrepreneurs

We the student oI BBA (Hons), making a Ieasibility report oI Children hospital under a
subject IND&STRIAL MARKETING. And my respected sir, ProI. Shahid Nawaz
assigned this project to me.











SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 11











Services Provided:

Our each program emphasizes comprehensive, multidisciplinary care Ior children with all
types oI medical conditions. In addition, we provide moral support to patients and
Iamilies to cope with the challenges oI illness. These include our Child LiIe Services
department, which caters to the emotional and developmental well being oI hospitalized
children and their Iamilies.


ChiId Life Services:

The Children Hospital`s Child LiIe Department Iocuses on the emotional and
developmental well being oI hospitalized children and their Iamilies.

enefic Diognosis ond CounseIing:

The Section oI Genetics at our Medical Center provides a Iull range oI services Ior the
diagnosis, counseling and treatment oI patients who have or who are concerned about
genetic and congenital disorders.

Pediofric CordiovoscuIor Services:

Children's Hospital provides complete clinical services Ior the diagnosis and treatment oI
congenital and acquired heart diseases in children.

Pediofric CrificoI Core:

The pediatric critical care program at our hospital provides services Ior children with the
entire range oI severe illness.




SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 1
Pediofric osfroenferoIogy, HerpefoIogy & Mufrifion:

The Section oI Pediatric Gastroenterology, Herpetology and Nutrition at Children`s
Hospital oIIer the broadest range oI services available Ior treatment oI problems oI the
stomach and intestines.
Pediofric PsychoIogy:
At Children`s Hospital, our clinical psychologists are specially trained Ior the care oI
children.
Si;e of fhe 8usiness:

Our hospital is basically belonging Irom 20/:280 business. Other clinics situated
in Rahim Yar khan are small in size and have not developed laboratories. Capacity oI our
hospital will be `5 patients at once or 10 in emergency.

8UILDIM:

We purchased land and construction on hospital is nearly to complete.

Locofion of buiIding:

This building is situated on hospital road and 10 Ieet away Shiekh Zayed Medical
Hospital main Gate.

Si;e of buiIding:

Area oI building is Iourty (0) Marla and building having 6 Iloors.

#ooms:

It has IiIteen single rooms and ten double rooms. A visiting lounge, rooms Ior staII
(doctors) and Ior paramedical staII are also included.

HoII:

On ground Iloor there is 300 square Ieet hall, which is enough Ior a small children
ward.


SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 13
PersonneI:

Personnel are the assets oI any company especially in the service sector. In our Hospital
more than 0 personnel will be skilled based. We rank our personnel into diIIerent
departments.

Docfors:

Consultant physician
Physician
Medical officers (M.O)
Anesthetic specialist
Pharmacist
Surgeon
Pathologist
Psychiatrists

Poromedic sfoff:

Nurses
Dispenser
Operation thither assistant
Laboratory assistant

Ofher personneI:

Office boys
Ward boys
Gun men
Ambulance driver
Sweeper
Gatekeeper
Peons

HospifoI Equipmenf:

When any business is going to be practically implement oIIice equipment is essential Ior
routine work established discipline and identiIications oI speciIic designations.

Similarly, in our hospital three medical departments require some particular oIIice
equipments, which will be helpIul in checking oI the patients while check by the doctors.
The most interesting thing is that our oIIice equipment is quite diIIerent Irom other
manuIacturing organizations. These three departments have three oIIices and each oIIice
should contain Iollowing equipments.
SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 1


Stethoscope
B.P apparatus
Thermometer
Laminator
Otoskop
Tongue depressor
Torch
Measuring tap
Glucose monitor
Pen stand
Stationary
Table lamp
Office table
Office chair
Toys for children
Weight scale

All above listed materials should in every oIIice Ior checking the patients because
without equipment doctor is like the soldier without the weapon in war. Another thing,
which we have in our mind that all the equipment should be, modernized enough in
handily.
AIter the description oI doctors list now we explain some other oIIices, which will be
compulsory Ior Iurther hospital Iunctioning.
For this purpose, Iist oI all we describe Iinance oIIice and the equipment needed Ior this
is

Computer
Draw
Safe
Table furniture


Operofion Theofer Equipmenf

Operation lights
Operation table
Anesthetic machine
B.P monitor
Cardiac monitor
Diathermy
Suction machine
Oxygen cylinder
Nitrous cylinder
Autoclave
SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 15

Equipmenf for Loborofory:

Colorimeter
Analyzer
Microscope
Centrifuge machine
X-ray machine
Chemicals
Glucose meter

Equipmenf for generoI word ond ofher rooms

ncubator
Sucker Machine
Nebulizers
ECG Machine
Puls oxinator
Oxygen Equipment
Wheel chairs
Weight Machine
Stabilizers
Stretcher


Other equipment includes

Stationary
Air-conditioned Unit

SUPPLIE#S:

Surgical
Pharmaceutical
Oxygen supplier
Furniture supplier


SU#ICAL SUPPLIE#S:

These are the suppliers who will provide us the equipment and instruments necessary Ior
surgery.

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 16
Mr. John Singh provide us these equipments living in japan. His Content no. is
5563

PhormoceuficoI suppIiers

These suppliers will provide us all types oI medicines.
Glaxo Smith Kline and Abbott companies will provide us all types oI medicines.

Oxygen suppIier

These suppliers will provide us oxygen. This suppliers belong to Multan, name as AriI.
His Content no. is 033560

Furnifure suppIier

These suppliers will provide us all kind oI Iurniture. It includes a lot oI suppliers some
provide oIIice Iurniture, others provide ward Iurniture.

Modern Furniture Shop
Lucky Furniture Shop














As we have a service type organization so there is no manuIacturing process like in the
goods manuIacturing companies.





SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 1








ntensive Cure Unit (CU)
Emergency
Physiotherapy
Neurology
Laboratory
Pharmacy
Dispensary
Electrical department

Emergency:

Emergency department will be there in the hospital where patients that will be seriously
ill will be admitted. They will remain in emergency Ior almost two to three hours and
then will be shiIted to rooms or intensive cure unit depending upon the situation.

Infensive Cure Unif (ICU):

In intensive cure unit, patients suIIering Irom severe diseases like pneumonia, malaria
etc. will be admitted. They will remain in that unit Ior two to three days depending upon
their condition.

Physiofheropy Deporfmenf:

We are going to introduce a diIIerent kind oI hospital. We research in our area there in no
standardized children hospital in which a separate physiotherapy department available.
So due to this reason we are making a special physiotherapy department Ior those
children which are hunted by polio and other these types oI diseases.
We require Iive million (5,000,000) Ior a Iully equipped physiotherapy department.

MeuroIogy Deporfmenf:

The section oI Pediatric Neurology at hospital is staIIed by the experts in their Iield. We
work closely with other specialists to provide the most advanced care Ior children with

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 1
neurological illnesses. We coordinate pediatric nurse-supervised sedation Ior CT and
MRI scanning with our neurologists, who provide a Iull range oI radiological imaging oI
the nervous system Ior our young patients. In addition, because oI the strong connection
between the brain and behavior disorders, a team oI child psychiatrists, psychologists and
behavioral pediatricians is also available to work with patients and their Iamilies, as
necessary.

Loborofory:

Laboratory will be well equipped with all the necessary equipment and instruments.
Almost, all types oI tests can be possible there. e.g. X-Rays, blood test, CITY SCAN etc.

Phormocy:

This sort oI pharmacy has liIe saving drugs and other routine drugs which are
recommended by a consultant physician to a patient. We will be having Iully equipped
pharmacy.

Dispensory:

We have included dispensary Ior the patients that come just Ior time being. The
dispensary`s charges will be included in the Doctor`s Iees.

EIecfricoI Deporfmenf:

Hospital is the place where electricity is most important, not only Ior operations but also
Ior patients in wards, laboratories or IC&. So, we have included it as a separate
department. This department will handle the air conditioner plant and the generators Ior
electricity problems.










SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 1







Here we describe market conditions and strategies related to services. How it will be
priced and promoted.
Being the entrepreneur our main Iocus is proIitability but also target is how to serve our
people in constructive manner. ThereIore our marketing goals will be the blend oI both
Iactors.
Provide all possible Iacilities to our people in their own area.
Create medicated environment in our city whereas people will not move towards other
big cities Ior better treatment.

SifuofionoI AnoIysis

Our city environment is very much supportive Ior the hospital industry.

Through environmental analysis we came to know there is no direct competitor here.



Define Torgef Morkef

Our target market is Irom Liaqat Pur to Sukhar, because within this rang there is no
standard hospital giving medication services under one rooI.



SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 0


Sfrengfhs

O New idea which will be highly acceptable in the market.

O We are the trend setters.

O Our relationships with suppliers are strong enough that oIIer credit arrangements,
Ilexibility & response to special product requirements.

O Employee competency and proIessionalism, which are the asset oI our company.

O Our commitment is quality to customers.

O We not only satisIy the customers but also build relationship with them in order
to get their loyalty and better Iuture oI the company.

O Our unique strength is giving all medication services under one rooI.

O Competitive advantage oI 'Iirst to enter in the market.

Weoknesses

O Access to capital.

O Cash Ilow continues to be unpredictable.

O Lack oI awareness to people. They don`t have the exact concept oI interior
designing.

O People living in rural areas diIIicult to target

O All the weaknesses oI a company are not the weaknesses; actually they are the
opportunities Ior improvement in the company`s Iunctions. So by properly
arability the opportunities, they would become you strengths.

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 1
Opporfunifies

O Growing market with a signiIicant percentage oI our target market doesn`t
know about nutrition and psychiatrist services.

O Increase in opportunities beyond the target area oI R.Y.K.

O By providing ambulance services to rural areas we can capture that market also.

O We can expand business by targeting Sukhar to Hyderabab city.

Threofs

O New Entrance oI competitor

O High Import duty on machines can increase the cost and make direct eIIect on our
services charging Irom people.

DeveIop ooIs ond Objecfives

Mission

Children hospital is guided by the belieI that all children need to grow up in a protective
and nurturing environment, where each and every child is given the opportunity to reach
his or her potential. We believe this vision can provide a brighter Iuture Ior all children.

ooIs

To provide out class medical Iacilities to our patients.
To provide them a Iavorable environment.
To expand the business.

Objecfives:

To earn maximum proIit
To introduce new technologies to make services better than ever beIore.
To provide incremental value to our customers.
To protect and maintain our resources.
Maintain a positive and steady growth oI 15 each year. Maintain a gross margin oI
5.





SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur
Morkefing Sfrofegies

Increosed oworeness & imoge

Our Iirst strategy is about the awareness oI our hospital to the patients
InIorming those not yet aware oI what Smile Child Hospital oIIers.
We will increase the awareness among the customers through proper advertising.

Adverfising through
ocal news papers
2 Using cable network
3 wwwslinkycitytk


Morkefing Mix

Product
2 Place
3 Price
4 Promotion
5 People
6 Process
7 Physical Avoidance

Producf

Input Sick Patient

Process Treatment oI dieses

Output Healthy Patient

PIoce

We believe that place is not just about distribution it is about convenience too. II the
services are not available where and when people need, it will create a lot oI problems Ior
customers.
The physical place which we have chosen oI our Hospital is Hospital road RYK because
it is a most Iamous and well known place Ior all the people. Another reason Ior that place
so most oI people, although, which are not our direct competitors, are operating in that
area and awareness will be created Irequently.


SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 3
Price

Docfor's Fee

Consultant physician 500/-
Physician 500/-
Physiotherapist 800/-

Word ond room chorges 5er duy

Ward charges 200/-
Single non AC room 300/-
Singe AC room 500/-
Double non AC 500/-
Double AC 900/-
ICU (intensive care unit) charges 600/-
ITR (intensive treatment room) charges 800/-
City Scan

Promofion

We will promote our Services through diIIerent types oI promotions like

Advertising
Public relations

We need one miIIion (1,000,000) R.s for promotion.

Adverfising Medios:

We have decided to use almost all types oI advertising media because we are the new
entrants in the market. So, we have to aware and educate people to come to our hospital
with their children to get a better treatment with advanced technology.

Circulate Hand outs
Advertise through Newspapers
Through Cable TV because it has made a major source of advertisement
Billboards and banners







SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur
PeopIe

We are targeting the inIants and child.

Process

We are providing better health care unit, with unique innovation like, beIore treatment oI
any critical diseases in child, Iirst make a panel oI doctors, when the sit together through
brain storming it is zero chance to treat child wrongly that are very much common in
other hospitals.

PhysicoI Aviedonce

Our two doctors, Anesthetist and Neurosurgeon are Ioreign qualiIied has MD
(mercan) degrees and one Pediatric Surgeon is FRCS (UK) Fellow oI Royal College
oI Surgeon qualiIied and other are Irom FC!S (!K) Fellow oI college oI physicians
and Surgeons qualiIied.


ImpIemenfing fhe Morkef PIon

AIter all above procedure accepted we will implement this marketing plan.

EvoIuofing fhe Morkef PIon

AIter implementing iI we Ieel any deIiciency in the plan then we evaluate it and again
implement it till the desire outcome not satisIy us.

But it`s very diIIicult to again make a market plan till startup.












SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 5









Form of Ownership

Form oI Ownership in Smile Child Hospital is Partnership so the business will be
perIormed on partnership basis.

Porfners ond fheir ferms of Agreemenf

As the legal status oI Smile Child Hospital is partnership so there are Iive patners.

Porfners & Addresses

Mr. rslan Mazar
Gulshan-e-&sman
0333-666666
.
Mr. 1aml med
Gulshan-e-Jamil
0300-606
3.
Mr. Fazan Sad
Gulshan-e-Iqbal
031-31031
.
Mss. Huma Irsad
Khan Pur, R.Y.K
0333-65
5.
Mss. Sarwa9 1zal
Gulshan-e-Iqbal
0333-656






SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 6
All the partners will have equal responsibility to operate the business and all will be
responsible Ior any wrong decision.

Profif/Loss Shoring Percenfoge

All the partners have equal investment oI 10,000,000 R.s in the business and the ratio oI
proIit and loss distribution will be equal

Aufhorify or ConfroI

Authority regarding business matters will equal to all the partners. All partners will have
joint account with the name oI Smile child hospital so the check-signing authority will be
equal Ior all the partners. In case oI all other matters regarding dealing with employees,
customers and suppliers but also placing orders and receiving orders, taking diIIerent
kinds oI wise decisions, all will have equal authority and control.

#oIes ond #esponsibiIifies of members

The Iollowing is the description about the responsibilities oI all the members oI the
organization including owners and the designers. Each and every member will be
responsible to perIorm his or duty according to the speciIications.


o. Designation Responsibility
1






2





3

Jwners






Doctors





Jther Staff

Dealing with suppliers
Decision making
Managing Inventory
Jrder placement
Financial decisions
Managing employees

Provide consultancy to
patents
Treating all patients in
their timing very
carefully

Good Behavior &
Consultancy regarding
SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur




4









Computer
Jperator





finding any department
and patients


Recording all expenses
Making profile of Patients
Recording all medicines and
equipment, purchased and
dispose off I-e injections
or vaccines











We are going to start a standardized children hospital in Rahim Yar Khan. BeIore this
there is no hospital operating which provide all Iacilities, which are needed Ior a children
hospital. According to our research there is a very much need Ior a standardize hospital,
That provides all the Iacilities Ior the health to children. So in Iuture our business is
100 successIul and the chance oI Iailure is Zero percen9 (0). The involvement oI
risk in our business is zero percent; the reason behind is that there is no direct competitor
in this region but some small clinics are operating here which are our indirect
competitors. There is no Iear Irom their side because they are operating with single
doctor. Mostly Doctors are operating their own clinics own selI. These clinics are
operating with old type oI equipments and there is no specialty in their clinics. So in
these conditions our business is not Iacing any sort oI risk.





SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur
High cosf:

We are operating our business at very much cost where as our indirect competitor are
operating at low cost. Patients can easily oIIer their Iees, so this is our one and only
weakness.

Mew & Imporfed TechnoIogies:

We are introducing new & imported technologies in our hospital, that diIIicult to operate
and need special persons to operate it.











There is no such typical Iinancial plan. As, we are making the Ieasibility report thereIore;
we have decided to include the prices oI diIIerent equipments and 1st time salary needed
Ior a hospital.


InifioI finonce needed 46,193,025 (calculated)
47,000,000 (Required)


Sources of Funds

All oI the partners will provide 30 million to start the new venture.
We have requested Ior a loan oI 0 million Irom the !:3ab Medical Associatio3
(!MA) to be paid in 0 years without interest (Approved). This debt will cover medical
equipment costs, an ambulance and building`s leased cost.






SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur
Deporfmenf, equipmenfs ond fheir prices

Building 40,000,000
First Month salaries 585,000
Operation theater equipment 2,305,000
Laboratory equipment 1,650,000
Office equipment 266,525
Promotion 1,000,000
City Scan Machine Credit
Equipment for rooms and wards 121,000

Total 46193025


8uiIding 40,000,000

SoIories

Dr. Ahsan (Retired) 100,000
Nutrition Specialist 40,000
Physician & surgeon 60,000
Psychiatrist 35,000
Anesthetic specialist 70,000
Neurologist 80,000
Other Peons, nurses, ward boys 200,000

%o9al 585,000


Operofion Theofer Equipmenf:



Operation theater lights

150,000/-

Operation table

300,000/-

Anesthetic machine

80,000/-

B.P monitor

120,000/-

Cardiac monitor

500,000/-

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 30
Diathermy 300,000/-

Suction machine

150,000/-

Oxygen cylinder

25,000/-

Nitrous cylinder

30,000/-

Autoclave

150,000/-

Set of surgery instruments

500,000/-


Total

2,305,000/-




Equipmenf for Loborofory:



Colorimeter

200,000/-

Analyzer

500,000/-

Microscope

45,000/-

Centrifuge machine

15,000/-

X-ray machine

800,000/-

Chemicals

50,000/-

Glucose meter

50,000/-

%otaI

1,650,000

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 31



Office Equipmenf:




stethoscope (10)

15,000/-

B.P apparatus (5)

5,000/-

Thermometer (10)

500/-

Laminator

500/-

Otoskop

3,000/-

Tongue depressor (10)

500/-

Torch (5)

1,000/-

Measuring tap

25/-

Glucose monitor

45,00/-


Stationary

1,000/-

Table lamp (5)

2,500/-

Office table (5)

80,000/-

Office chair (5)+(50)+ (30)

103,000/-

Toys for children

5,000/-

SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 3
Weight scale (2) 45,00/-
%otaI 266,525/-



After the description of doctors list now we explain some other offices which will
be compulsory for further hospital functioning.
For this purpose, fist of all we describe finance office


Equipment

Cost

Computer

70,000/-

Draw

8,000/-

Safe

35,000/-

table

8,000/-

%otaI

121,000/-


Equipmenf for generoI word ond ofher rooms:



ncubator

500,000/-

Nebulizers

10,000/-

Weight machine

5,000/-

ECG machine

200,000/-

Stabilizer

4,000/-
SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 33

Sucker machine

50,000/-

Oxygen equipment

15,000/-

Pulse oxinator

30,000/-

Wheelchairs(3)

24,000/-

Stature(3)

12,500/-

Total

850,500/-















Al- Rehmat Children Hospital

Assistant Laboratory Shiekh Zayed Medical Hospital,
Mr. SanuAllah.

Mr. Sohail Aslam Medical Rap.

Mr. LYAS Owner of thehad Property Dealer

LYAS Waraich Cabel Operator Owner

Mr. Zahid employee of Express News


SMILE CHILD HOSPITAL
The Islamia University of Bahawalpur 3
Mr. Rizwan Saleem, Current completed MBA from UB.

nternet Surfing, Prices of Different medical equipments.

Dr. Saima Prof in Shiekh Zayed Medical College.

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