A proposal to the United

Bank for Africa

Supply of products for effective publicity

Prepared by
Accent incorporated
Obafemi Awolowo University
Ile Ife.
INTRODUCTION

Expansion, which involves setting up of facilities in new locations, is a critical and

essential part of the attributes that define a successful organization. This
sometimes comes with a couple of hitches that includes breaking into a saturated
market and effective time management. In order to manage these hitches
effectively, it is expedient that an organization ensures the following; Good
publicity, improved and more efficient services to the community and maximizing
their strengths while contracting out their weaknesses in order to ensure effective
time management.

Good publicity is one of the most effective ways of breaking into an already
saturated market. It involves the advertising and the dissemination of
information, designed to increase public interest in or awareness of something.
There are various means of achieving this. One way that has over the years
proved very productive is attacking any of the five senses of the intended market
especially the sense of sight. Statistics have shown that we retain at least 35% of
what we see and when continuously in sight, the brain as the ability to retain at
least 80% of the information. This goes without saying much that to break into a
market, the sight sense of the intended market should be treated with utmost
priority. This type of publicity includes billboards, posters, t-shirts, face caps, ball
pens, card holders, calendars, greeting cards, customized mugs to mention a few
all carrying the name, logo and general information about the organization.

OUR OFFER

The Union Bank for Africa is a well known bank that has over the years provided
unprecedented services to its customers and the community it serves. From the
vision of the bank “To be the undisputed leading and dominant financial services
institution in Africa” this doesn’t come as a surprise.

Putting into full considerations this vision and the core values of the bank most
especially ‘resilience’- the culture in UBA to proactively conceptualize, design and
develop products and services, which surpass the expectations of customers, no
matter the odds, we are proposing to supply the following for the customers and
staff of your bank.

Customized t-shirts and face caps.

Description
The customized t-shirts would be plain red or white with the acronym and
logo of UBA inscribed in white or red respectively. The t-shirts for the staff
might have their names inscribed as well. The face caps would also be plain
red with the acronym and logo of UBA inscribed in white.

Card holders and greeting cards (appreciation cards for customers)

Description
The card holders would be in the theme color of the bank with the acronym
and logo of UBA beautifully engraved on the cover.
The greeting/appreciation cards for the selected customers would be
beautifully handcrafted in the theme color of UBA. Others would be
beautifully designed and printed.

Customized mugs for customers and staff of the bank

Description
The customized mugs would be come mainly in red or white or a beautiful
combination of both with the acronym and logo of the UBA beautifully
imprinted on it.

We believe all these will leave an indelible mark on the heart of the people, the
community of ile-ife at large and impress in the minds of the customers the
resilience value of the bank.
COST ESTIMATES

Below is the cost estimate for each of the products being offered. Please note
that these are estimates and are subject to negotiation.

PRODUCT COST

Customized t-shirts

Customized face caps

Customized mugs

Card holders

Appreciation cards

ABOUT US
We are a group of young, innovative people under the auspices of accent
incorporated with the aim of providing cutting edge solutions to modern day
organizational problems. We have the aim of providing the highest quality service
at the most reasonable costs. Our core valves are excellence and integrity.

Contact

Joba Oloba

08056220515

jobaoloba@yahoo.com