CADBURY V/S NESTLE Marketing & Promotion Comparison

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Company Profile
Nestle India Cadbury

Subsidiary Group Kraft Food of Nestl S.A. of Switzerland Four Categories- Chocolate Confectionery, Beverages, Biscuits, Gum Five categories Milk Products and Nutrition, Beverages, Chocolates and Confectionary, Prepared Dishes and Cooking Aids Candy Key brands are Cadbury Dairy Milk, Bournvita, 5Kit-Kat, Bar-One Nescafe, Maggi, MilkyBar, Milo, Star, Perk, Bournville, MilkMaid and Nestea Celebrations, Gems, Halls, clairs, Bubbaloo, Tang and Oreo.

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KUCHH MEETHA HO

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Market Segmentation Key Strategy -Cadbury

Break Segment/Snack Segment: e.g. Cadburys Perk Impulse segment: e.g. Cadburys Dairy milk Take Home Segment Gift Segment

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Advertising Message
In every adult, there is a child - let that child express itself, give in to temptation, and satisfy his or her desire to sink teeth into a smooth, creamy, delicious chocolate

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Advertising Campaigns

The Real Taste of Life campaign- just for kids to kid

in all of us

Eat, when ever you feel like ityou do not have to wait for an occasion Thodi Se Pet Puja, Khabi Bhi Kahin Bhi ! Kya Swaad Hai Zindagi Ka! Khaannein Wallon Khaannein Ka Bahana Chahiya Reach for the stars Have a Break, Have a Kit Kat Kuch Meetha Ho Jaye, Pappu Paas Ho Gaya
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Advertising Media

Sheet Metal Dispensers Visicoolers Jars Vending machines Presence in Amusement Parks

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