Strategy Case Studies

Customer
Relationship PR/AR/IR
Management

Internal
Marketing Web
Marketing
0 Content

Practices

Business
Partners Branding&
Corporate ID

Collaterals
Presentations Trade
Brochures Shows
Gifts Advertising
Dir/Marketing
 PC/Notebook
Software
Server/Enterprise License
Storage

Hard Copy Infrastructure

Peripheral Software

Network
Equipment

Software
Maintenance
New
Application
Development Hardware
Maintenance

IT System
Consulting Enhancements

System
Integration
 UPSTREAM

•Create vision for change

•Focus on leading change •Design the to-be model
•Determine requirements for Initiate Design •Assess impact
change •Develop implementation plan
EV
OL
VE
&
IM
PR
OV

Implement
E

DOWNSTREAM MIDSTREAM

•Implement the change

•Adapt and stabilize
 Initiate
Design
•Design the to-be model
•Assess impact •Implement the change
Implement
•Develop implementation •Adapt and stabilize •Create vision for change
plan •Focus on leading change
•Determine requirements for
change
Upstream Midstream Downstream

Evolve & Improve

UPSTREAM MIDSTREAM DOWNSTREAM
Initiate Design Implement

ACTIVITIES ACTIVITIES ACTIVITIES

• Create vision for change • Design the to-be • Implement the change
model
• Focus on leading change • Adapt
• Assess Impact
• Determine requirements for • Stabilize
change • Develop
implementation plan

Evolve & Improve

 •Create vision for change
•Focus on leading change
Initiate •Determine requirements for change
Upstream

•Design the to-be model

Design •Assess impact
Midstream •Develop implementation plan

•Implement the change

Downstream Implement •Adapt and stabilize

Evolve & Improve

 Initiate
•Create vision for change UPSTREAM
•Focus on leading change
•Determine requirements
Evolve & Improve for change

Design
•Design the to-be model
•Assess Impact
•Develop MIDSTREAM
implementation plan

Implement
•Implement the change
•Adapt
•Stabilize
DOWNSTREAM