METHAMPHETAMINE ABUSE

WHATS YOUR EXCUSE?

2008 METH INTERVENTION CAMPAIGN

METH ABUSE WHATS YOUR EXCUSE 2008 METH INTERVENTION CAMPAIGN

TODAYS PRESENTATION
METHAMPHETAMINE USE IN FULLERTON AND ORANGE COUNTY.

OUR CAMPAIGN: METH ABUSE, WHATS YOUR EXCUSE?

WHY OUR CAMPAIGN IS GOING TO WORK.

METH ABUSE WHATS YOUR EXCUSE? 2008 METH INTERVENTION CAMPAIGN

METHAMPHETAMINE ABUSE
MOST POPULAR DRUG IN THE UNITED STATES MOST POPULAR DRUG IN CALIFORNIA MOST POPULAR DRUG IN ORANGE COUNTY HIGHLY CONCENTRATED IN OUR COMMUNITY

METH ABUSE WHATS YOUR EXCUSE? 2008 INTERVENTION CAMPAIGN

PROBLEM STATEMENT
FRIENDS AND FAMILY MEMBERS OF A METH USER ENABLE METHAMPHETAMINE TO DESTROY THAT PERSONS LIFE.

METH ABUSE WHATS YOUR EXCUSE 2008 INTERVENTION CAMPAIGN

METH ABUSE

WHATS YOUR EXCUSE?

AWARENESS
FEAR/ ATTENTION

ATTITUDE
GUILT/ RESPONSIBILITY

BEHAVIOR
EFFICACY/ ACTION

AWARENESS

ATTITUDE

BEHAVIOR

CAMPAIGN MESSAGE

METH ABUSE WHATS YOUR EXCUSE? 2008 METH INTERVENTION CAMPAUGN

AN EFFECTIVE CAMPAIGN
HEALTH MODEL

GRUNIGS SITUATIONAL BEHAVIOR MODEL

MCGUIRES MODEL

AWARENESS

ATTITUDE

BEHAVIOR

HEALTH MODEL
SEVERE CONSEQUENCE CERTAINTY OF NEGATIVE CONSEQUENCE A SPECIFIC MESSAGE RECOMMENDATION EFFICACY

AWARENESS

ATTITUDE

BEHAVIOR

GRUNIGS SITUATIONAL BEHAVIOR

KNOWLEDGE LEVEL OF INVOLVEMENT
NON PUBLIC

LATENT PUBLIC
AWARE PUBLIC ACTIVE PUBLIC

AWARENESS

ATTITUDE

BEHAVIOR

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McGUIRES MODEL

ATTENTION COMPREHENSION ACCEPTANCE RETENTION

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SUMMARY
THERE IS A SEVERE METH PROBLEM IN OUR COMMUNITY. THIS CAMPAIGN ENCOURAGES INTERVENTION. THIS CAMPAIAGN EMPLOYS PROVEN MODELS FOR EFFECTIVE BEHAVIORAL CHANGE.

METH ABUSE WHATS YOUR EXCUSE? 2008 METH INTERVENTION CAMPAIGN