At Leo Burnett our purpose is to be the worlds best creator of ideas that truly move peopleBar none.

Together with our partners, we strive to pt a meaningful human purpose at the centre of our clients brands, to transform the way people think, feel and ultimately believe. Critical Success Factors of the Advertising Industry The critical success factors of the advertising industry are generally accepted to be as follows: outstanding advertising strategic planning or account planning; and Creative excellence. Advertising strategic planning plays the crucial role of formulating advertising strategies for advertising campaigns. It increases the possibility of producing effective advertising to improve the sales performance of the advertised product or service. Excellent and creative advertising achieves the communications objectives, wins local and international awards, enhances the visibility and status of the agencies in the marketplace, boosts the morale of the agency staff and improves the prospect of attracting new business.