LÔØI TÖÏA CUÛA TOÅNG GIAÙM ÑOÁC

CEO’S MESSAGE

Ñ
aõ 10 naêm keå töø ngaøy khai tröông ñaïi sieâu thò ñaàu tieân cuûa Big C taïi Bieân Hoøa,
Ñoàng Nai. Bieát bao söï kieän ñaõ dieãn ra : phaùt trieån thaønh heä thoáng Big C treân toaøn
quoác; nguoàn nhaân löïc khoâng ngöøng lôùn maïnh, tröôûng thaønh vaø chuyeân nghieäp
hoùa; toå chöùc kinh doanh naêng ñoäng, hieäu quaû vaø ñi saùt hôn nöõa nhu caàu cuûa Khaùch
haøng; ñoåi môùi vaø hieän ñaïi hoùa caùc lónh vöïc hoã trôï nhö thu mua, quaûn lyù thoâng tin, dòch
vuï Khaùch haøng, heä thoáng haäu caàn...
It has been ten years since Big C’s first hypermarket was opened in Bien Hoa city, Ñong Nai province. So
many events have been experienced : expansion of Big C across the country; continuous growth of work-
force in professionalism; flexible and effective organization of business operations to fullfill customers needs;
innovation and modernization of purchasing, information technology, Customer service, supply chain etc.

Ngaøy nay, vôùi 7 trung taâm thöông maïi vaø ñaïi sieâu thò treân toaøn quoác, muïc tieâu hoaït ñoäng
cuûa Big C vaãn khoâng thay ñoåi : Vì söï haøi loøng cuûa khaùch haøng moãi ngaøy. Muïc tieâu ñoù laø
kim chæ nan cho suoát 10 naêm toàn taïi vaø phaùt trieån cuûa heä thoáng sieâu thò Big C, laø coát loõi
cuûa nhöõng cam keát maø toaøn theå ñoäi nguõ Big C ñaët ra cho coâng vieäc cuûa mình.
Today, with 7 shopping malls and hypermarkets nation wide, Big C acts everyday for customer satisfaction.
this objective has been the guideline for ten years, the core commitments made by the whole Big C team
members.

Tinh thaàn traùch nhieäm, söï chuyeân nghieäp ñaõ giuùp Big C coù ñöôïc nhöõng saûn phaåm toát
nhaát veà giaù caû, chaát löôïng cuõng nhö dòch vuï nhaèm thoûa maõn nhu caàu mua saém cuûa
Khaùch haøng. Beân caïnh ñoù, Big C cuõng luoân theo saùt thò tröôøng, ñoùn ñaàu caùc xu höôùng
tieâu duøng cuûa Xaõ hoäi, töø ñoù khoâng ngöøng caûi thieän hoaït ñoäng phaân phoái baùn leû cuûa
mình.
Responsibility and professionalism to provide best-price, high quality of goods as well as good services,
which satisfy all customers. in addition, Big C is always aware of latest market developments, goes ahead of
public consumption trends to increasingly improve distribution and retail operations.
Heä thoáng sieâu thò Big C cuõng chuù troïng haøng ñaàu vaøo vieäc hoäi nhaäp coäng ñoàng vaø phaùt
trieån beàn vöõng.
Big C also pays special attention to community integration and sustainable development.

Trôû thaønh moät doanh nghieäp coâng daân göông maãu, moät ngöôøi söû duïng lao ñoäng coù
traùch nhieäm, goùp phaàn xaây döïng thò tröôøng baùn leû vaø tích cöïc tham gia ñaåy maïnh kinh
teá Xaõ hoäi nöôùc nhaø... laø nhöõng muïc tieâu maø Big C trieån khai treân tinh thaàn toân troïng 5 giaù
trò cuûa mình : Söï haøi loøng khaùch haøng, Ñoåi môùi,Traùch nhieäm, Minh baïch vaø Töông trôï.
To become a typical corporate citizen and a responsible employer, to actively contribute to the retail market
and the socio-economic growth of the country. Big C realizes on the basis of 5 corporate values: Customer
satisfaction, Innovation, Responsibility, Transparency and Solidarity.

Nhaân dòp 10 naêm Sinh nhaät Big C, tröôùc tieân, toaøn theå ñoäi nguõ caùn boä vaø nhaân vieân Big C
xin traân troïng caûm ôn quyù khaùch haøng, nhöõng ngöôøi ñaõ luoân uûng hoä Big C trong suoát quaù
trình xaây döïng vaø phaùt trieån thöông hieäu. Big C ñaët quyeát taâm seõ tieáp tuïc noã löïc hôn nöõa
ñeå giöõ vöõng nieàm tin ñoù.
To celebrate the 10th anniversary, we, the whole team of Big C, firstly would like to thank our valuable cus-
tomers for their continued confidence and support. it is our determination to make greater efforts to sustain
this confidence.

Big C cuõng xin traân troïng caûm ôn tinh thaàn hôïp taùc cuûa caùc ñoái taùc kinh doanh, caùc nhaø
cung caáp, caùc coâng ty dòch vuï hoã trôï... laø nhöõng ñôn vò ñaõ ñoàng haønh cuøng Big C trong
suoát 10 naêm qua.
We also would like to thank our partners, suppliers and service companies... for their close cooperation over
the past ten years.

Cuoái cuøng, cuøng caùc ñoái taùc chieán löôïc cuûa mình, Big C xin gôûi lôøi caûm ôn saâu saéc ñeán
caùc cô quan chính quyeàn vaø toaøn theå coäng ñoàng ñaõ tin töôûng vaø taïo ñieàu kieän toát nhaát
giuùp Big C hoaøn thaønh nhieäm vuï cuûa mình.
Last but not least, we and our strategic partners also would like to sincerely thank the authorities and com-
munity for their confidence and facilitation that have and will continue to help us accomplish our objective.
Traân troïng kính chaøo,
Your sincerely,

Pascal Billaud

2
 Vì söï haøi loøng khaùch haøng All for customer satisfaction

Big C chuù troïng vaøo vieäc mang laïi cho Khaùch haøng nhöõng
saûn phaåm toát nhaát vôùi giaù caû caïnh tranh, chaát löôïng
ñaûm baûo vaø thaät söï phuø hôïp vôùi nhu caàu tieâu duøng.
Big C focuses on providing Customers best products with competi-
tive price and ensured quality that meet consumption needs.

Anh Nguyeãn Vaên
Laâm – 32 tuoåi –
Caàu Giaáy, Haø Noäi
“Giaù Big C luoân toát
hôn ôû beân ngoaøi thò
tröôøng, laïi thöôøng
xuyeân coù caùc chöông
trình khuyeán maïi haáp
daãn. Vì vaäy cuoái tuaàn
gia ñình toâi hay ñi mua
saém taïi ñaây”
Vôùi khaåu hieäu “Big C, giaù reû cho moïi nhaø” ra ñôøi vaøo naêm 2007, Big
C ñaõ vaø ñang trieån khai nhieàu chính saùch thöông maïi hieäu quaû :
With the slogan “Big C, low price for every family” launched in 2007, Big C has been
carrying out many effective commercial policies :
Caùc chöông trình giaûm giaù keùo daøi :
Discount programs :
Giaûm giaù treân 300 maët haøng thieát yeáu, keå töø thaùng 10 naêm
2007
Discount on over 300 first necessity products since October 2007
Giaûm giaù töø 1% ñeán 10% treân giaù bao bì aùp duïng cho khoaûng
Baùo chí noùi veà giaûm giaù taïi Big C
Media coverage of discount at Big C
1.400 haøng thoâng duïng
Discount of 1% to 10% on package price of some 1,400 popular
items.

“Big C always offers
better price than that
of other supercenters
while having interest-
Chöông trình “10 maët haøng thieát yeáu” vôùi giaù baùn leû reû nhaát
treân thò tröôøng
The program “10 essential daily items” with lowest retail price in
the market. Giaûm giaù treân 300 maët haøng
Discount on over 300 first necessary items

ing promotion pro-
grams. Thats why I
often take my family
here to do shopping”
Caùc chöông trình khuyeán maõi haáp daãn (3 tuaàn/ laàn) vôùi giaù giaûm
töø 5% ñeán 50% vaø caùc giaûi thöôûng haáp daãn
Attractive promotion programs (every 3 weeks) with discount of 5% to
50% plus interesting prizes
Theo saùt dieãn bieán giaù caû treân thò tröôøng nhaèm haïn cheá vieäc
ñieàu chænh giaù
Keeping updated with market developments to minimize price adjustments.
Margin reduction investment to offer best price to customers

“Giaù reû cho moïi nhaø” luoân ñi keøm vôùi vieäc kieåm soaùt chaët cheõ chaát löôïng ñaàu vaøo cuûa gaàn 50.000
maët haøng ñang ñöôïc kinh doanh taïi Big C.
“Big C, low price for every family” always goes with close selection of nearly 50,000 products being traded at Big C
hypermarkets.

Naêm 2007, coâng taùc quaûn lyù chaát löôïng ñöôïc chuyeân nghieäp hoùa vôùi söï ra ñôøi cuûa Boä phaän Veä sinh
& Chaát löôïng Big C vôùi nhieäm vuï:
In 2007, the quality control was professionalized with Big C Hygiene & Quality Department being established to take
responsibility of:
Thieát laäp vaø trieån khai caùc qui trình laøm vieäc ñaûm baûo Veä sinh Anh toaøn Thöïc phaåm
Working out and implementing working process to ensure Food Hygiene & Safety

Ñaøo taïo caùn boä nhaân vieân Big C vôùi nhöõng phöông phaùp laøm vieäc ñaûm baûo veä sinh an toaøn thöïc phaåm
Training Big C staffs how to apply working methods to ensure Food Hygiene & Safety

Xaây döïng quy trình kieåm tra chaát löôïng haøng hoùa ôû khaâu giao nhaän cuûa moãi cöûa haøng
Working out process of quality control for delivery at each store.

Trieån khai caùc xeùt nghieäm caàn thieát ñeå kieåm tra chaát löôïng moâi tröôøng laøm vieäc cuõng nhö ñoä an toaøn cuûa thöïc phaåm
baøy baùn
Working on necessary laboratory tests to inspect quality of the working environment and safety of food on sale

Nghieâm tuùc kieåm tra vieäc aùp duïng caùc qui ñònh cuûa phaùp luaät ñoái vôùi haøng hoùa, kieân quyeát choáng kinh doanh caùc loaïi
haøng giaû, haøng chaát löôïng keùm
Strictly inspecting the complying of legal regulations of products, resolutely opposing the trading of counterfeits or poor quality products

3
 Heä thoáng sieâu thò Big C - 10 naêm phaùt trieån vaø ñoåi môùi Big C Super centers - 10 years of development and innovation

Xaây döïng nhoùm saûn phaåm ñoäc quyeàn Big C: theâm nhieàu
lôïi ích cho Khaùch haøng
Developing Big C private label : more benefits for Customers

Xuaát phaùt töø nhöõng lôïi ích thieát thöïc maø saûn phaåm ñoäc quyeàn nhaø phaân
Chò Leâ Thò Tuyeát – 34 tuoåi –
phoái mang laïi cho Khaùch haøng, veà giaù caû cuõng nhö chaát löôïng, ñöôïc Quaän 10, TP. Hoà Chí Minh
kieåm chöùng taïi caùc thò tröôøng baùn leû hieän ñaïi treân theá giôùi, Big C tieân “Gia ñình toâi thöôøng ñi daõ
phong trong vieäc phaùt trieån nhöõng nhoùm saûn phaãm naøy. ngoaïi cuoái tuaàn vaø thòt nguoäi
eBon cuûa Big C laø löïa choïn
Based on the effective benefits of the private label products that distributors bring to soá moät cuûa chuùng toâi vì tieän
Customers in terms of price and quality through modern retail markets in the world, mang ñi xa, hôïp veä sinh, giaù
laïi reû. “
Big C pioneers in developing this product range in Viet nam.
“My family often goes on a pic-
Thòt nguoäi eBon ñöôïc saûn xuaát taïi Trung taâm Ñaøo taïo nic at weekends. Big C’s eBon
Ham is our primary option be-
vaø saûn xuaát Thòt, Thòt nguoäi cuûa Big C ñoùng taïi Ñoàng
cause it is hygienic, affordable
Nai, treân moät daây chuyeàn cheá bieán hieän ñaïi, theo coâng and easy to take away.”
ngheä Chaâu AÂu, ñuùng tieâu chuaån an toaøn veä sinh thöïc
phaåm, nguoàn goác thòt gia suùc roõ raøng vaø giaù caû luoân
luoân caïnh tranh.
eBon Ham is produced at the Training & Ham Producing
Center. Big C Ham is packaged in Dong Nai Province on a modern processing line standardized
by European technology, complying with Food Hygiene & Safety standards. Cattle meat sup-
plies have evidenced origin and competitive prices.

“WOW! Giaù haáp daãn”

laø saûn phaåm ñoäc quyeàn cuûa
Big C vôùi chaát löôïng ñaûm Anh Nguyeãn Tuaán Anh
baûo vaø giaù caû caïnh tranh – 20 tuoåi – Haûi Chaâu, Ñaø
nhaát trong caùc nhoùm saûn Naüng
phaåm baøy baùn taïi Big C. “Toâi nghe treân baùo chí noùi veà
Neáu nhö bao bì, quy caùch haøng WOW! Giaù haáp daãn”
vaø caùc ñaëc tröng rieâng cuûa Big C neân coù duøng thöû
cuûa saûn phaåm do Big C moät soá maët haøng. Toâi thaáy
quy ñònh, « WOW! Giaù chaát löôïng duøng toát maø giaù thì
haáp daãn » do caùc coâng ty raát caïnh tranh, phuø hôïp vôùi tuùi
haøng ñaàu cuûa Vieät Nam tieàn cuûa ngöôøi daân”
saûn xuaát. Ñöôïc tung ra “I’ve heard in the news about
Saûn phaåm Cao caáp Casino laø haøng ñoäc quyeàn cuûa thò tröôøng vaøo naêm 2007, “WOW! Good price” products of
Taäp ñoaøn Casino, coâng ty meï cuûa Big C taïi Phaùp. Coù maët ñeán nay haøng « WOW! Big C then I tried some. I find that
treân thò tröôøng töø ñaàu theá kyû 20, saûn phaåm Casino ñaõ ñöôïc Giaù haáp daãn » ñaõ trôû neân the quality is good and the price is
ñoâng ñaûo ngöôøi tieâu duøng treân theá giôùi öa chuoäng. Nhaèm ña quen thuoäc vôùi Khaùch
the lowest of the market.”
daïng nhoùm saûn phaåm cao caáp cuûa mình, ñoàng thôøi mang haøng Big C nhôø logo mang
ñeán cho ngöôøi tieâu duøng Vieät Nam tính öu vieät cuûa caùc saûn bieåu töôïng maët cöôøi ba maøu Traéng, Vaøng, Ñoû deã nhaän bieát.
phaåm Casino, töø nhöõng naêm 2004, Big C baét ñaàu nhaäp
khaåu tröïc tieáp caùc saûn phaåm treân ñeå phaân phoái treân toaøn heä “WOW! Good price” is Big C’s First price label with most competi-
thoáng Big C vôùi giaù caû raát caïnh tranh so vôùi haøng nhaäp khaåu tive price and ensured quality out of other product ranges available at
cuøng chuûng loaïi (reû hôn töø 5% ñeán 20%). Big C. If packaging, specifications and features of the products are
regulated by Big C, “WOW! Good price” products are produced by
Casino brand is the private label leading Vietnamese companies. Being launched in 2007, “WOW!
product of Casino Group, Good price” products became familiar with Big C Customers thanks
Chò Mai Thò Möøng – 35 Big C’s France-based holding com- to the smiley icon with three visible colors White, Yellow and Red.
tuoåi – Ñoáng Ña, Haø Noäi pany. Having been launched since
“Haøng thöïc phaåm mang the early 20th century, Casino
thöông hieäu Casino cuûa Big products were widely consumed.
In order to diversify our premium
C raát ngon, hôïp khaåu vò ngöôøi
products and provide Vietnamese
Vieät maø giaù caû laïi khaù deã chòu consumers with Casino’s preemi-
so vôùi haøng nhaäp khaåu khaùc” nent products, Big C, since 2004,
has been directly importing Casino
“Casino-brand food distributed by
products to distribute at the entire
Big C is very delicious to the taste
Big C hypermarkets with competi-
of Vietnamese people while its
tive price in comparison with im-
price is real competitive.”
ported products of this kind (5%
to 20% lower).

4
 Vì söï haøi loøng khaùch haøng All for customer satisfaction

Anh Nguyeãn Troïng Lö – 32 Dòch vuï Big C – höôùng ñeán söï thoaûi maùi,
tuoåi - Quyeát Thaéng, Bieân
Hoøa tieän ích vaø tieát kieäm cho Khaùch haøng !
“Toâi coù söû duïng dòch vuï mua
haøng traû goùp cuûa Big C vaø Ngaân Big C service – Toward comfort, convenience and
haøng Ñoâng AÙ ñeå mua Ti vi LCD
trong ñôït Euro 2008 vöøa qua vaø savings for customers !
toâi raát haøi loøng vì thuû tuïc ñôn giaûn
vaø nhanh goïn. Toâi nghó mua traû Ngoaøi caùch dòch vuï truyeàn thoáng nhö baõi ñoã xe, giöõ ñoà, thanh
goùp phuø hôïp vôùi nhöõng caùn boä toaùn baèng theû vaø baèng ngoaïi teä, goùi quaø,... Vöøa qua, Big C tieáp
nhö toâi, khoâng coøn phaûi ñôïi tieát
kieäm trong moät thôøi gian daøi ñeå
tuïc trieån khai nhöõng dòch vuï môùi mang laïi nhieàu lôïi ích hôn nöõa
coù theå mua ñöôïc nhöõng trang cho Khaùch haøng ñeán mua saém taïi ñaây.
thieát bò ñaét tieàn.”
“I have bought and an LCD TV us-
Apart from the regular services like parking, baggage keeping, payment
ing Customer credit services of Big by credit card and foreign currency, gift wrapping..., Big C has recently
C and Dong A Bank during the Euro provided new services to bring more benefits to customers doing shop-
2008 football season. I am satisfied
with the simple procedures. I think ping at Big C.
buying something using customer Mua haøng traû goùp: Dòch vuï giao haøng mieãn phí taïi ñòa chæ vaø
credit is ideal for officers like me who
Ñaõ trieån khai taïi heïn giôø theo nhu caàu cuûa khaùch haøng
don’t need to save for a long time to
be able to buy expensive expensive Big C Ñoàng Nai vaø soáng caùch Big C moät khoaûng caùch nhaát
equipments.” Big C Thaêng Long ñònh, giuùp hoï coù theå ñi mua saém moät
vôùi thuû tuïc nhanh caùch thoûa maùi hôn vaø deã daøng mua caùc
goïn, ñôn giaûn, taïo ñieàu kieän cho khaùch haøng deã haøng hoùa naëng, coàng keành, ...
daøng thöïc hieän caùc döï ñònh mua saém cuûa baûn thaân Free door-to-door and time-requested delivery
vaø gia ñình services applied for customers living not very
far away from Big C. This makes shopping
Customer credit: applied at Big C Dong Nai and Big C Thang
more comfortable and convenient with bulky
Long with simple procedures, helping customers making commodities, ...
shopping plans for themselves and their family easily.
Xe buyùt Big C mieãn phí ñöôïc khai tröông vaøo thaùng
11 naêm 2007 taïi Haûi Phoøng vôùi 3 tuyeán xe noái caùc Hoaøn tieàn veù xe buyùt ñoái vôùi Khaùch haøng ñeán
huyeän ngoaïi thaønh vaø Big C. Ñöôïc söï höôûng öùng mua saém taïi nhöõng cöûa haøng ôû caùc vò trí coù
nhieät lieät cuûa khaùch haøng, thaùng 6 vöøa qua Big C nhieàu tuyeán xe buyùt ñi ngang qua nhö Big C An
tieáp tuïc trieån khai dòch vuï naøy taïi Ñaø Naüng. Vöôït xa Laïc, Big C Ñoàng Nai, ...
hôn haún hieäu quaû kinh teá cuûa caùc tuyeán Xe buyùt Big Bus ticket fee will be refunded to Customers shopping
C mieãn phí, ñaây thaät söï laø moät giaûi phaùp giao thoâng at Big C hypermarkets where there are many public
ñi laïi cho ngöôøi tieâu duøng ôû caùc vuøng xa trung taâm bus routes like Big C An Lac, Big C Dong Nai...
coù ñieàu kieän ñöôïc ñi tham quan vaø mua saém giaù reû
taïi caùc cöûa haøng Big C
Big C free bus was launched in
November 2007 in Hai Phong City Baùc Leâ Thò Taïo – 62 tuoåi
with 3 routes connecting suburban – Bình Chaùnh, TP Hoà Chí
districts with Big C. In June 2008, Minh
Big C launched this free bus service “Big C An Laïc coù thoâng baùo
in Da Nang City thanks to encour- hoaøn tieàn xe buyùt cho Khaùch
aging response from Customers. haøng ñeán mua saém. Tuy soá tieàn
Beyond the economic benefits of khoâng nhieàu nhöng toâi nghó ñieàu
Big C free bus routes, the service is ñoù cuõng theå hieän ñöôïc thieän chí
obviously a transportation solution cuûa sieâu thò muoán chia seû chi
for consumers living far away from the phí vôùi Khaùch haøng.”
center to go shopping at Big C.
“I’ve heard that Big C An Lac announced
refundable bus ticket fee for Cus-
tomers shopping there. Its not a big
sum but shows Big C’s willingness to
share traveling fee with Customers, I
think.”

5
 Heä thoáng sieâu thò Big C - 10 naêm phaùt trieån vaø ñoåi môùi Big C Super centers - 10 years of development and innovation

Haønh lang thöông maïi Big C: theâm nhieàu cô hoäi

giaûi trí, vui chôi vaø mua saém cho Khaùch haøng
Big C shopping mall : more opportunities for entertainment and
shopping for Customers

Ñeán vôùi Big C ngaøy naøy, ngoaøi vieäc ñi mua saém noäi trôï cho gia ñình taïi
khu vöïc ñaïi sieâu thò töï choïn vôùi treân 50.000 maët haøng phong phuù, Khaùch
Chò Hoaøng Minh Trang – 42 tuoåi –
Long Bình Taân, Bieân Hoøa: haøng coøn coù theå thaû boä trong khu vöïc haøng lang thöông maïi roäng lôùn,
“Laø Khaùch haøng cuûa sieâu thò gaàn 8 naêm nay thoaùng maùt vaø hieän ñaïi cuûa Big C, löïa choïn, mua saém töø caùc saûn phaåm
toâi thaáy Big C thöôøng xuyeân ñoåi môùi, gaàn may maët, giaøy deùp, myõ phaåm, ñieän töû... cho ñeán caùc duïng cuï theå duïc
ñaây nhaát laø môû roäng trung taâm mua saém
theå thao, laøm ñeïp... mang teân caùc thöông hieäu lôùn nhö: Bonia, Nino
ôû beân ngoaøi, roäng raõi vaø hieän ñaïi hôn. Caùc
thöông hieäu ôû ñaây khaù noåi tieáng, laïi coù khu Max, Triumph, Yshion, Blue Exchange, Ha Gattini, Pierre Cardin, PNJ
vöïc vui chôi treû em vaø coù nhieàu nhaø haøng, Gold, Katasima, ZA,... Doïc theo caùc loái ñi, Khaùch cuõng coù theå ngaém
cafeù boá trí raát lòch söï vaø ñeïp. Chaéc chaén toâi nhìn hoaëc löïa choïn caùc saûn phaåm thuû coâng myõ ngheä ñöôïc baøy baùn treân
seõ ñöa gia ñình mình ñeán ñaây vui chôi giaûi trí
vaø mua saém vaøo dòp cuoái tuaàn.” caùc xe tröng baøy löu ñoäng, goùp phaàn taïo neân moät hình aûnh nhoän nhòp
“I’ve been Big C’ s Customer for 8 years and I
vaø gaàn guõi cho trung taâm thöông maïi. Ngoaøi ra ñeán Big C cuøng vôùi gia
find out much of innovation at Big C today, ex- ñình hay baïn beø, ñoàng nghieäp, Khaùch haøng coøn coù theå thö giaõn taïi caùc
emplified by the recent shopping mall expanded
tieäm cafeù deã thöông nhö Highland Coffee, duøng böõa taïi caùc nhaø haøng
outside which looks really spacious and modern.
Products here are made by famous brands. There lôùn nhö Legend Beer hay duøng caùc moùn aên nhanh cuûa Cafeù de Paris,
is also an amusement area for children. Many Lotteria, KFC hoaëc Pizza Hut... Nhöõng Khaùch haøng ñang voäi vaõ cuõng coù
restaurants and coffee shops are beautifully ar-
ranged. Surely I will take my family here for enter- theå thöôûng thöùc caùc ñoà uoáng töôi maùt hôïp veä sinh baùn taïi caùc quaày di
tainment and shopping at weekends.” ñoäng phía ngoaøi Trung taâm thöông maïi!
Coming to Big C today, Customers will have a chance not only to shop with over 50,000 products but also tour
around the huge and modern shopping mall here, freely choosing garments, footwear, cosmetic, electron-
ics and sportswear and make-up kits made by famous brands like Bonia, Nino Max, Triumph, Yshion, Blue
Exchange, Ha Gattini, Pierre Cardin, PNJ Gold, Katasima, ZA... Along the arcade, customers can contemplate
or choose handicraft products displayed on roving carts, which brings customers to a bustling and friendly
atmosphere of the super center. Upon coming to Big C with friends, colleagues, customers can also refresh
at the charming coffee shops like Highland Coffee, enjoy food at restaurants like Legend Beer or enjoy fast
food served by Cafeù de Paris, Lotteria, KFC or Pizza Hut... Customers with little time can enjoy fresh hygienic
drinks served at roving counters outside the trade center!

Sau nhieàu döï aùn môû roäng, hieän ñaïi hoùa, moät soá haøng lang thöông maïi Big C ñaõ thöïc
söï trôû thaønh nhöõng trung taâm mua saém hieän ñaïi vaøo baät nhaát cuûa caû khu vöïcnhö Big C
Thaêng Long, Big C Haûi Phoøng, Big C Ñaø Naüng. Theo ñaø phaùt trieån, Big C Ñoàng Nai ñang
chuaån bò khai tröông trung taâm mua saém môùi roäng treân 9000 m2 vôùi nhieàu chuûng loaïi
haøng hoùa cuõng nhö hoaït ñoäng ña daïng, ñöa Big C Ñoàng Nai trôû thaønh trung taâm thöông
maïi cuûa caû vuøng.
After several expansion and modernization projects, some of Big C shopping malls have turned out to be the
leading modern shopping malls of the region namely Big C Thang Long, Big C Hai Phong and Big C Da Nang.
On track of development, Big C Dong Nai is going to open a new shopping mall built on an area of 9,000m2
where there is a wide variety of commodities and diversified activities. This makes Big C Dong Nai the super
center of the region.

66

Hoaït ñoäng cuûa caùc boä phaän hoã trôï - ngaøy caøng chuyeân
nghieäp hoùa vaø saùt vôùi nhu caàu cuûa Khaùch haøng
Operations of the support departments – Increasingly professional to
cover all customer needs
Söû duïng caùc phöông tieän
truyeàn thoâng, tieáp thò hieän ñaïi
Implementing modern marketing and
communication strategies
Taêng cöôøng vaø phaùt trieån marketing
tröïc tieáp, gaàn guõi vôùi phong tuïc vaø taäp
quaùn tieâu duøng cuûa ngöôøi daân hôn
Strengthening and developing direct marketing
to make it closer to public consumption manner
and behaviour
Thoâng tin Khaùch haøng baèng caùc phöông
tieän truyeàn thoâng ñaïi chuùng vaø web-
site Big C
Communicating with Customers via mass media
and Big C website
Ñoåi môùi vaø hoaøn thieän heä thoáng baûn
hieäu, taïo söï thoûa maùi cho Khaùch haøng
khi mua saém taïi Big C
Renewing and improving instore signalisation to
make Customers more comfortable when shop-
ping at Big C
Trang ñaàu caùc catalogue khuyen maõi
1st page with promotion catalogues
Trang ñaàu cuûa trang
web Big C
1st page of Big C
website
Vì söï haøi loøng khaùch haøng All for customer satisfaction
Trung taâm Thu mua Big C
Big C Purchasing Center
Cuûng coá ñoäi nguõ, taêng cöôøng ñaøo taïo
Reinforcing the staffs and training
Phaùt trieån thu mua tröïc tieáp, böôùc ñaàu vôùi vieäc thu mua rau quaû taïi ñoàng
baèng soâng Cöûu Long cho pheùp coù nhöõng saûn phaåm töôi ngon, chaát
löôïng vaø giaù caïnh tranh
Developing direct purchasing, starting with purchasing fruits and vegetables from the Me-
kong Delta to ensure freshness of products, good quality and competitive price
Chính saùch saûn phaåm môùi naêng ñoäng nhaèm mang laïi cho Khaùch haøng
nhieàu choïn löïa hôn
Flexible policy of new products to give Customers more options
Hôïp taùc laâu daøi vôùi caùc nhaø cung caáp ñeå coù ñöôïc giaù caû toát, chaát löôïng
oån ñònh
Long-term partnership with suppliers for good price and stable quality
Phaùt trieån heä thoáng haäu caàn cho pheùp cung öùng moïi cöûa haøng Big C
trong ñieàu kieän toát nhaát
Developing a supply chain to serve every Big C hypermarket in the best condition,
Phaùt trieån phaàn meàm quaûn lyù GOLD, phieân baûn môùi nhaát öùng duïng trong
lónh vöïc baùn leû treân theá giôùi, cho pheùp hieåu roõ vaø ñaùp öùng toát hôn nöõa nhu
caàu mua saém cuûa khaùch haøng
Implementing GOLD solution, the latest software version applied in retail industry in the
world. This helps Big C understand and meet Customer shopping needs better
Toå chöùc hoaït ñoäng kinh doanh Anh Vaên Möøng – 30 tuoåi – Ngoâ
toái öu nhaát Quyeàn, Haûi Phoøng
Optimal business operations “ Toâi raát thích ñi mua saém taïi Big C
vì khoâng gian ôû ñaây roäng raõi, trang trí
Caùc cöûa haøng thöôøng xuyeân ñöôïc ñaàu ñeïp, hieän ñaïi vaø baét maét, haøng hoùa
tö môû roäng, luoân roäng raõi, thoaùng maùt, boá trí hôïp lyù, deã tìm vaø ñaây laø moät
veä sinh, taïo caûm giaùc thoûa maùi thö giaõn yeáu toá raát quan troïng ñoái vôùi nhöõng
cho khaùch haøng khi ñi mua saém ngöôøi baän roän nhö toâi”
Stores should be always expanded to be spacious, “I like shopping at Big C very much
hygienic and comfortable because it has a large space, mod-
ern and beautiful decorations and
Toå chöùc saép xeáp caùc quaày haøng theo well-arranged, easy-to-reach coun-
moâ hình rieâng, tröng baøy haøng hoùa baét ters. This is important to busy peo-
ple like me.”
maét, trang trí ñeïp, môû theâm caùc ñieåm
vui chôi giaûi trí beân ngoaøi sieâu thò
Arranging the counters in a unique way, eye-catching displays, beautiful decorations, opening
more amusement areas outside
Toå chöùc caùc chöông trình hoaït naùo haáp daãn, naêng ñoäng vaø mang tính giaûi
trí taïi caùc ñieåm baùn
Organizing attractive, dynamic and enjoyable activation programs at points of sale
Chính saùch Quaûn lyù haøng hoùa toát ñaûm baûo ñuû haøng hoùa phuïc vuï Khaùch haøng
Good policy of stocks control to ensure sufficient amount of products to serve Customers
7
Tröng baøy quaày caù taïi Big C Quaày ñieän maùy Big C Ñoàng Nai
Fish counter display at Big C Electronics counter at Big C Dong Nai
7
Heä thoáng sieâu thò Big C - 10 naêm phaùt trieån vaø ñoåi môùi Big C Super centers - 10 years of development and innovation

Phoøng Xuaát khaåu Big C - Quaûng baù haøng hoùa Vieät treân
theá giôùi
Big C Export Department - Promoting Vietnamese products all around
the world
Ñaùnh giaù cao tieàm naêng, chaát löôïng, giaù caû cuûa haøng hoùa
Vieät Nam, ngay töø ban ñaàu, Big C ñaët muïc tieâu taäp trung
kinh doanh haøng hoùa Vieät Nam taïi thò tröôøng noäi ñòa (hieän
caùc sieâu thò Big C kinh doanh treân 50.000 maët haøng trong
ñoù 95% ñöôïc saûn xuaát taïi Vieät Nam), ñoàng thôøi toå chöùc
quaûng baù saûn phaåm Vieät Nam ñeán ngöôøi tieâu duøng treân theá
giôùi vôùi vieäc thaønh laäp Phoøng Xuaát khaåu Big C ñoùng taïi Big
C Ñoàng Nai naêm 1997.
With appreciation of the potential, quality and price of Vietnamese
products, since its inception, Big C sets the objective to trade Vietnam-
ese products in the local market (currently there are over 50,000 refer-
ences available at Big C hypermarkets, 95% of which is produced in
Vietnam). At the same time, Big C promotes Vietnamese products in
the world by establishing Big C Export Department based in Dong
Nai Province since 1997.
Hoaït ñoäng xuaát khaåu cuûa Big C ngaøy caøng phaùt trieån. Chæ
taäp trung khai thaùc haøng Phi thöïc phaåm vaøo thôøi kyø ñaàu, keå
töø naêm 2005, Big C xuaát khaåu nhöõng coâng-ten-nô toâm vaø
caù ñoâng laïnh ñaàu tieân sang Vindemia (chi nhaùnh cuûa Taäp
ñoaøn Casino taïi vuøng AÁn Ñoä Ñöông). Hieän nay, vôùi moät ñoäi
nguõ goàm 20 ngöôøi laøm vieäc taïi Ñaø Naüng vaø Haø Noäi, Phoøng
xuaát khaåu Big C xuùc tieán xuaát khaåu caùc maët haøng may maëc,
noäi thaát, ngoaïi thaát vaø thöïc phaåm do khoaûng 50 coâng ty lôùn
cuûa Vieät Nam saûn xuaát.
Big C is increasingly developing its export operations. Focusing on
trading non-food products at the beginning, since 2005, Big C has
been exporting the first containers of frozen shrimp and fish to Vin-
demia (Casino Group’s branch in Indian Ocean). Presently, with a
team of 20 staffs working in Danang and Ha Noi, Big C Export De-
partment promotes the export of garments, indoor and outdoor furni-
ture and food produced by some 50 big Vietnamese companies.
Nhieäm vuï chính cuûa Phoøng Xuaát khaåu Big C
Big C Export Department’s main duties
Tìm kieám caùc maët haøng Vieät Nam phuø hôïp vôùi thò hieáu
ngöôøi tieâu duøng treân theá giôùi
Sourcing Vietnamese products suitable for the taste of consumers
worldwide
Caàu noái giöõa caùc nhaø saûn xuaát Vieät Nam vaø caùc chuyeân
gia thu mua cuûa EMC Distribution Casino taïi caùc nöôùc
nôi Taäp ñoaøn Casino coù maët
Acting as the link between Vietnamese producers and purchas-
ing experts of EMC Distribution Casino in the countries where
Casino Group operates
Laøm vieäc vôùi caùc nhaø saûn xuaát Vieät Nam ñeå ñöa haøng
hoùa cuûa hoï phuø hôïp vôùi caùc tieâu chuaån vaø qui ñònh nhaäp
khaåu cuûa moät soá nöôùc nhö Phaùp, Argentina, Brazil...
Working with Vietnamese producers to standardize their prod-
ucts in accordance with import regulations of countries like
France, Argentina, Brazil...
Quaûng baù caùc saûn phaåm Vieät Nam taïi caùc hoäi chôï taïi
Chaâu AÂu, Chaâu AÙ
Promoting Vietnamese products at trade fairs in Europe, Asia
Toå chöùc caùc cuoäc trieån laõm thu mua tröïc tieáp taïi Vieät Nam
Organizing direct purchasing exhibitions in Vietnam
Theo doõi ñôn ñaët haøng, ñaûm baûo chaát löôïng, soá löôïng
haøng hoùa Vieät Nam xuaát ra nöôùc ngoaøi
Monitoring orders, ensuring quality and amount of Vietnamese
products exported abroad

Phoøng Xuaát khaåu Big C coù öu theá laø thaønh vieân cuûa Trung taâm thu mua EMC Distribution, laø cô quan ñaûm traùch vieäc
thu mua haøng hoùa cho toaøn boä Taäp ñoaøn Casino (öôùc tính khoaûng 9.800 cöûa haøng theo nhieàu moâ hình khaùc nhau vaø
nhieàu thöông hieäu khaùc nhau taïi 11 nöôùc treân theá giôùi). Vì vaäy, caùc khaùch haøng chính cuûa Big C laø caùc chuoãi sieâu thò
vaø cöûa haøng lôùn thuoäc Taäp ñoaøn Casino nhö: Casino, Geùant (Phaùp), Monoprix (Phaùp), Vindemia (AÁn Ñoä Döông), Exito
(Colombia), CBD (Brazil), Libertad (Argentina), Go Sport (Phaùp)... Naêm 2007, Big C ñaõ xuaát 850 containers haøng Vieät
Nam töông ñöông vôùi khoaûng 12 trieäu USD.
Big C Export Department has an advantage of being member of EMC Distribution Purchasing Center, which is responsible for sourcing
products to Casino Group (with estimated 9,800 stores of different models together with different brands in 11 countries around the
world). Thus, key clients of Big C are the supermarkets and hypermarkets of Casino Group like Casino, Geùant (France), Monoprix (France),
Vindemia (Indian Ocean), Exito (Colombia), CBD (Brazil), Libertad (Argentina), Go Sport (France)... In 2007, Big C exported USD12 million
worth of 850 containers of Vietnamese products.

Trieån laõm thu mua Boä söu taäp ñoà goã

ngoaøi trôøi Casino 2009 do Phoøng xuaát
khaåu Big C toå chöùc vaøo thaùng 3/2008 taïi
Bieân Hoøa qui tuï gaàn 15 nhaø xuaát khaåu
lôùn cuûa Vieät Nam trong lónh vöïc.
Purchasing exhibition of Casino outdoor
furniture collection 2009 organized by
Big C Export Department in March 2008
in Bien Hoa City, attracting 15 big indus-
try Vietnamese producers.

8
 Vì söï haøi loøng khaùch haøng All for customer satisfaction

Hoäi nhaäp coäng ñoàng - höôùng tôùi söï phaùt trieån beàn vöõng
Community integration – Toward sustainable development
Qua 10 naêm phaùt trieån treân toaøn quoác, Big C ñaõ thaät söï hoøa nhaäp vaøo ñôøi soáng kinh teá xaõ hoäi cuûa ñaát nöôùc. Vôùi muïc
tieâu trôû thaønh moät doanh nghieäp coâng daân maãu möïc, Big C ñaõ trieån khai nhieàu chöông trình haønh ñoäng :
Over 10 years of development on a national scale, Big C has really integrated into the socio-economic practices of the country. Aiming to become a
typical corporate citizen, Big C has carried out action programs :

Phaùt trieån moâ hình hôïp taùc thaønh coâng vôùi caùc doanh nghieäp ñòa phöông : DONATABA (Ñoàng
Nai), BCCI (TP. Hoà Chí Minh), GTC (Haø Noäi...
Building successful corporation with local companies : DONATABA (Dong Nai), BCCI (HCMC), GTC (Hanoi)...

Hoaøn thaønh caùc nghóa vuï doanh nghieäp taïi töøng ñòa phöông (naêm 2007 Big C ñaõ goùp vaøo ngaân
saùch caùc thaønh phoá nôi Big C coù maët toång coäng 41 tæ ñoàng)
Fulfilling corporate obligations in each locality ( in 2007 Big C contributed VND41 billion to budget of the cities
where Big C operates)

Tham gia tích cöïc vaøo caùc hoaït ñoäng kinh teá nhö Thaùng baùn haøng khuyeán maõi, tham gia bình oån
giaù, phaùt ñoäng caùc phong traøo, tham gia hoaït ñoäng xaây döïng heä thoáng baùn leû...
Actively participating in market activities like promotion month, price stabilization, public campaivgn
support,and retail system building up...

Tích cöïc phaùt ñoäng nhieàu hoaït ñoäng xaõ hoäi, chia xeû vôùi coäng ñoàng
Actively launching social and community-oriented activities

Ñöa phaùt trieån beàn vöõng thaønh moät phaàn khoâng taùch rôøi trong chieán löôïc phaùt trieån cuûa Big C taïi
Vieät Nam
Making sustainable development one essential part of Big C’s development strategy in Vietnam

Vaø nieàm
tin cuûa Thuû töôùng PM Nguyeãn Taán Duõng vaø OÂng Jean- Charles
Naouri Chuû tòch Taäp ñoaøn Casino 10/2007- Paris
Top 40 Saigon Times 2007 Phaùt trieån beàn vöõng
Top 40 Saigon Times 2007 Sustainable development
coäng PM Nguyen Tan Dung and Mr. Jean- Charles Naouri
- Chairman of Casino Group - 10/2007- Paris
ñoàng...

Vaø nieàm
tin cuûa
coäng
ñoàng...

Phoù Thuû töôùng VPM Hoaøng Trung Haûi, Thöông hieäu Vieät yeâu thích nhaát 2007
OÂng Jean- Charles Naouri vaø laõnh ñaïo Big C- Most Admired Viet Brand 2007
12/2007- Haø Noäi
VPM Hoang Trung Hai Mr. Jean-Charles Naouri
and Big C Management - 12/2007- Hanoi

Dòch vuï Sieâu thò Haøi loøng Thöông maïi Dòch vuï 2007 Tích cöïc tham gia Thaùng baùn haøng khuyeán maõi taïi
nhaát 2008 Trade & Service 2007 Ñaø Naüng
Most Satisfactory Hyper- Actively participating in promotion month in Da Nang
market 2008

9
 Heä thoáng sieâu thò Big C - 10 naêm phaùt trieån vaø ñoåi môùi Big C Super centers - 10 years of development and innovation

Nguoàn nhaân löïc Big C – chìa khoùa cho söï haøi loøng cuûa
Khaùch haøng :
Big C Human Resources - Key to customer satisfaction :
Ñoäi nguõ caùn boä vaø nhaân vieân Big C ngaøy caøng lôùn maïnh theo söï phaùt trieån cuûa heä thoáng treân toaøn
quoác. Chæ vôùi 478 ngöôøi vaøo naêm 1998, 10 naêm sau, Big C Vieät Nam ñaõ tröôûng thaønh leân ñeán 2600
ngöôøi. Nhöõng ñoåi thay to lôùn taïi Big C trong nhöõng naêm qua chaéc chaén seõ khoâng theå thöïc hieän ñöôïc
neáu Big C khoâng xaây döïng, trau doài cho mình moät taäp theå nhieät tình, naêng ñoäng, ñoaøn keát vôùi tinh
thaàn traùch nhieäm cao, quyeát taâm hoaøn thaønh muïc tieâu Haøi loøng Khaùch haøng.
Big C’s officers and staffs are growing up over time, keeping pace with
expansion of the chain nationwide. Having only 478 employees in 1998,
ten years later, Big C Vietnam now has 2,600. The significant changes
Chính saùch nguoàn nhaân
over the past years wouldn’t have definitely been made if Big C hadn’t löïc cuûa Big C:
succeeded in building and nurturing a dynamic, enthusiastic and close- Employment policy of Big C:
knit team working with great responsibility and resolution to accomplish
the customer-satisfaction objective. Thöôøng xuyeân tìm kieám nhaân taøi môùi
Constantly seeking new talents
Anh Nguyeã n Ñöù c Thaø n h– Giaù m ñoá c Chính saùch ñaõi ngoä ngöôøi lao ñoäng toát
Big C Ñoà n g Nai
Good treatment policy
“Trong quaù trình coâng taùc 11 naêm taïi Big C, toâi ñaõ
tham gia nhieàu khoùa ñaøo taïo veà chuyeân moân (thu Nhieàu chöông trình ñaøo taïo theo nhu
mua, kyõ thuaät thöông löôïng, ñaøo taïo giaùm ñoác…), caàu, keát hôïp ñaøo taïo taïi noäi boä vaø beân
veà phaùt trieån tö duy caù nhaân (giao tieáp, quaûn lyù thôøi
ngoaøi, lyù thuyeát vaø thöïc haønh, chuù
gian...), veà kyõ naêng ngoaïi ngöõ (Tieáng Phaùp...) vaø vi
tính... Hình thöùc ñaøo taïo cuõng raát ña daïng : taïi noäi troïng ñeán vieäc chuyeån giao kyõ naêng
boä, qua trung taâm ñaøo taïo beân ngoaøi (CFVG), ñi thöïc Made- to- request training programs in line with
teá trong nöôùc vaø nöôùc ngoaøi (Phaùp, Thaùi Lan, Mal- internal and external training, theory and pratice,
aisia, Trung Quoác... ). Toâi ñaùnh giaù cao nhöõng gì ñaõ hoïc ñöôïc taïi Big C, ñaây thaät focusing on hand-over of skills
söï laø chìa khoùa cho söï thaønh coâng cuûa toâi cuõng nhö nhöõng ñoàng nghieäp khaùc laø
nhöõng ngöôøi laàn ñaàu tieân khaùm ngaønh phaân phoái hieän ñaïi” Phaân coâng coâng vieäc phuø hôïp vôùi öu
Mr. Nguye Duc Thanh – Store Manager of Bic C Dong Nai ñieåm cuûa töøng caù nhaân, chính saùch ñeà
“During 11 years of working with Big C, I had a chance to take on many professional baït döïa treân ñaøo taïo vaø huy ñoäng nhaân
training courses... (purchasing, negotiation technique, director training course…), personal löïc noäi boä (60% caùc caùn boä Big C coù
improvement (communication, time management…), foreign language skill (French...) and
IT skill... The training programs are diversified: internal training, external training with ex-
thaâm nieân treân 4 naêm)
pertise centers (CFVG), inbound and outbound training tours (France, Thailand, Malaysia, Reasonable assignments based on individual
China...). I appreciate the knowledge I learned at Big C. It is obviously the key for me and strengths, appointment policy based on training
other colleagues, the first ones engaged in modern distribution industry, to succeed in our and internal manpower mobilization (60% of Big C
career”
officers works 4 years over)
Chò Nguyeãn Thò Thaûo – Giaùm ñoác Thu mua Chính saùch tuyeån duïng ngöôøi khuyeát taät
ngaønh haøng thöïc phaåm khoâ – TP Hoà Chí Minh
Recruitment policy for handicapped people
“Sau 8 naêm coâng taùc taïi Big C, toâi ñöôïc caáp treân tin töôûng ñeà
baït leân vò trí Giaùm ñoác Thu mua Haøng thöïc phaåm khoâ keå töø Xaây döïng vaên hoùa doanh nghieäp xung
thaùng 1/2008. Ngoaøi coâng taùc chuyeân moân laø thöông löôïng
hôïp taùc vôùi caùc nhaø cung caáp, xaây döïng vaø ñaûm baûo keát quaû
quanh 5 giaù trò cuûa Big C
Building corporate culture revolving around Big C’ s
cuûa caùc chöông trình kinh doanh, toâi coøn laøm coâng taùc quaûn lyù 5 core values
vaø ñaøo taïo ñoäi nguõ nhaân vieân cuûa mình. Coâng vieäc thaät baän roän
nhöng toâi khoâng ngöøng hoïc hoûi. Muïc tieâu cuûa toâi laø trôû thaønh moät Giaùm ñoác thu
mua coù taàm nhìn roäng vaø kyõ naêng thöông löôïng toát.»
Ms. Nguyen Thi Thao – Director of Dry Food Purchasing – HCMC
“After 8 years of working with Big C, I’ve been appointed to Director of Dry Food Purchas-
ing since January 2008. Apart from negotiating for cooperation with suppliers, developing
and ensuring the effectiveness of business strategies, I am also engaged in management
and training of the staffs. I keep teaching myself though I have a lot of things to do. It is
my objective to become a Purchasing Director with a broad vision and a good negotiation
skill.”

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 Vì söï haøi loøng khaùch haøng All for customer satisfaction

Anh Leâ Hoaøng Anh – 34 tuoåi - Giaùm ñoác Big C Hoaøng Vaên Thuï
“10 naêm laøm vieäc taïi Big C, toâi ñaõ traûi qua nhieàu vò trí coâng taùc khaùc nhau tröôùc khi ñöôïc ñeà baït laøm Giaùm
ñoác Big C Hoaøng Vaên Thuï. Ngoaøi coâng vieäc chuyeân moân cuûa moät giaùm ñoác cöûa haøng, toâi luoân ñaët chuù troïng
vaøo vieäc taïo ra moät khoâng khí laøm vieäc haêng say, ñoaøn keát, chuyeân nghieäp. Toâi raát töï haøo vaø gaén boù vôùi caùn
boä vaø nhaân vieân cuûa mình.”
Mr. Le Hoang Anh – aged 34 – Store Manager of Big C Hoang Van Thu
“I have been working with Big C for ten years in different positions prior to being appointed to Store manager of Big C
Hoang Van Thu. Besides handling duties of a store director, I find that it is specially important to make a professional
working environment in which everyone can work enthusiastically and close-knitly. I am very proud of what we have
today and will be a good partner with my officers and staffs.”

Anh Nguyeãn Troïng Tuaán – 28 tuoåi -

Giaùm ñoác Thu mua taïi Mieàn Baéc vaø
Mieàn Trung
Vôùi thôøi gian gaàn 4 naêm gaén boù cuøng Big C,
toâi caûm nhaän Big C laø moät moâi tröôøng laøm
vieäc chuyeân nghieäp, coâng baèng vaø nhieàu
trieån voïng phaùt trieån. Ban giaùm ñoác luoân
bieát laéng nghe, chuù troïng vieäc ñaøo taïo vaø
ñaûm baûo lôïi ích cuûa moãi thaønh vieân trong
taäp ñoaøn. Chuùng toâi laøm vieäc treân tinh thaàn
5 giaù trò cuûa Big C : Söï haøi loøng cuûa Khaùch
haøng, Traùch nhieäm, Töông trôï, Minh baïch
vaø Ñoåi môùi.
Mr. Nguyeãn Troïng Tuaán, age 28, Purchasing
Director - North and centre
Working with Big C for nearly 4 years, I find Big C
a fair, professional and prospective working environ-
ment. The Management is willing to listen to others,
paying special importance to training and ensuring
benefits of the members. We work for Big C’s 5 core
values: Customer satisfaction, Responsibility, Mutual
support, Transparency and Innovation. 5 giaù trò cuûa Big C - Big C’s 5 core values

Chò Traàn Thò Phöôïng Loan, 26 tuoåi, Tröôûng quaày Gia duïng, Big C Ñaø Naüng
“Chính saùch an sinh xaõ hoäi cuûa Big C raát toát. ÔÛ vò trí cuûa mình toâi ñöôïc höôûng cheá ñoä baûo hieåm
y teá Vietnam Care laø baûo hieåm tö nhaân cho pheùp nhieàu öu ñaõi nhö khaùm taïi caùc beänh vieän lôùn vaø
uy tín, khoâng phaûi ñoùng phí hoaëc ñöôïc hoaøn tieàn khaùm chöõa beänh. Ngoaøi ra, baûo hieåm Vietnam
Care baûo veä cho taát caû caùc thaønh vieân gia ñình nhö vôï, choàng vaø con caùi. Toâi caûm thaáy thaät an
taâm khi laøm vieäc tai Big C!”
Ms Tran Thi Phuong Loan, aged 26, Housewares Manager
“Big C has a very good social welfare policy. In my capacity, I am entriely eligible for health insurance by Vietnam Care, a
private insurance that offers many benefits like free check-up at prestigious hospitals or refundable consultation and treat-
ment fees. What’s more, all the members of my family are also insured by Vietnam Care. I feel secure to work at Big C!”

Chò Vuõ Thò Tuyeát Nhung, 34 tuoåi, Nhaân vieân quaày Ñieän maùy – Big C Haûi Phoøng
“Big C luoân coù nhöõng chöông trình thieát thöïc nhaèm caûi thieän ñôøi soáng cuûa caùn boä nhaân vieân,
trong ñoù ñieån hình laø vieäc phaùt phieáu aên töø thaùng 1/2008. Giaù trò phieáu vöøa ñuû cho moät böõa aên
nhöng ñieàu ñoù theå hieän söï quan taâm cuûa Big C ñeán söùc khoûe cuûa nhaân vieân. Vöøa qua toâi ñoïc
thoâng baùo, bieát Ban laõnh ñaïo quyeát ñònh taêng giaù trò phieáu aên theâm 50% keå töø ngaøy 1/8/2008, toâi
cuõng nhö caùc ñoàng nghieäp khaùc raát phaán khôûi vôùi thoâng tin naøy !”
Ms Vu Thi Tuyet Nhung, aged 34, Home Appliances & Consumer Electronics Employee
“Big C always implements practical programs to improve living standard of the staffs, delivering meal vouchers since
January 2008, for instance. The voucher is worth only one meal but it shows Big C’s attention to staff health. I’ve
recently been noticed that the Management decided to raise voucher value up to 50% as of August 01, 2008. My col-
leagues and I are very motivated! “

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