LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by
the frequency distribution.
Correct Answer Relative peakedness

Your Answer Relative peakedness

Select The Blank

Question Complete________ of respondent and secrecy of data should be
maintained.
Correct Answer confidentiality

Your Answer confidentiality

Multiple Choice Single Answer

Question In Market Research, Research Director must oversees :-

Correct Answer Execution of research at each stage

Your Answer Execution of research at each stage

Multiple Choice Multiple Answer

Question An ideal Questionnaire :-

Correct Answer Is short and concise , Has specific questions , Has uncluttered
layout
Your Answer Is short and concise , Has specific questions , Has uncluttered
layout

True/False
Question Sales quotas are set before estimation of market potential and
sales territories.
Correct Answer False

Your Answer False

True/False
Question Ratio scale does not have a zero point.

Correct Answer False

Your Answer False

Select The Blank

Question In two mode, two way data of MDS, the products can be
compared on the basis of ________ .
Correct Answer Objective and perceived attributes