Started on Wednesday, 6 March 2024, 12:42 AM

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Completed on Wednesday, 6 March 2024, 1:03 AM
Time taken 21 mins 17 secs
Grade 44.00 out of 50.00 (88%)
Question 1
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A sampling is the group of units about which we want to make judgments. These units can
be groups of individuals, customers, companies, products, or just about any subject in which
you are interested.

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True
False

Question 2
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At the beginning of each questionnaire, the importance and goal are usually described to
stress that the results will be treated confidentially, and to mention what they will be used
for.

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True
False

Question 3
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The layout of both mail and web-based surveys should be concise and should conserve
space where possible.

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True
False

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A alternative hypothesis is a statement expecting no difference or no effect.

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True
False

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 Market Res
Answer is the process by which we gain insight into how markets work, a function
in an organization, or it can refer to the outcomes of research, such as a database of
customer purchases or a report including recommendations.

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What makes quota sampling a non-probability technique is that the selection of the
observations does not occur randomly.

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True
False

Question 7
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This is a type of external secondary data where it provides information on the economy,
politics, and other issues of nearly every country in the world.

Secondary Research
Answer:

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 Question text
What do you call a popular way of standardizing data is by rescaling the data so that the
mean of the variable is 0 and the standard deviation is 1.

Standardization
Answer:

Question 9
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These are data that have already been gathered, often for a different research purpose and
some time ago. What is these type of data?

Secondary Data
Answer:

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What do you call a data which are standardized, processed information made available to
multiple clients, usually for a substantial fee?

Select one:

a.
consulting firms data

b.
trade associations data

c.
research data

d.
syndicated data
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Question 11
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what kind of data that have already been gathered, often for a different research purpose
and some time ago?

Select one:

a.
Secondary Data

b.
Company Records

c.
Primary Data

d.
Internal Data
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Question 12
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hypothesis
Answer is a claim made about a population, which can be tested by using sample
results.

Question 13
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_________ requires dividing the population into different heterogeneous groups.

Select one:

a.
stratified sampling

b.
Cluster sampling

c.
None of the choices

d.
Systematic sampling
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Judgmenta
Answer is based on researchers taking an informed guess regarding which
individuals should be included.

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What is the term for computer package specializing in quantitative data analysis?

SPSS
Answer:

Question 16
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Which is not true about population?

Select one:

a.
is the group of units about which we want to make judgments.

b.
people living in a specific area
c.
can be groups of individuals, customers, companies, products, or just about any subject in
which you are interested

d.
None of the choices
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Question 17
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Qualitative research leads to the collection of quantitative data.

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True
False

Question 18
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Which is not true about qualitative data?

Select one:

a.
none of the choices
b.
it answers problems through the interpretation of results from numeric data

c.
allows researchers to learn about customers’ perspectives and vocabulary, especially when
the context is unknown to them

d.
mostly used to gain an understanding of why certain things happen.
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Question 19
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The objective of _________ is to explore a problem or situation which has several key uses in
solving ambiguous problems.

Select one:

a.
Depth Interviews

b.
Descriptive Research

c.
Project Techniques
d.
Exploratory Research
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Question 20
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_______ are frequently used to refine research questions and clarify issues.

Select one:

a.
Projective Techniques

b.
Ethnographies

c.
Observational studies

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Focus groups are interviews conducted among a number of respondents at the same time
moderator
and led by a Answer .

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What are the two types of data transformation?

Select one:

a.
none of the choices

b.
Variable respecification and scale transformation

c.
variable dispersion and Variable respecification

d.
variable specification and scale transformation
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Which of the following is not included as measures of centrality?

Select one:

a.
median

b.
mean

c.
standard deviation

d.
mode
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Question 24
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Focus groups usually have between _________ participants.

Select one:
a.
4 and 6

b.
4

c.
5 and 6

d.
6
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Question 25
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What concept in hypothesis testing represents the probability of rejecting a null hypothesis
when it is in fact false?

Select one:

a.
t-test

b.
power of a statistical test

c.
null hypothesis

d.
f-test
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Question 26
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What is a list of individuals in the population?

Select one:

a.
frame

b.
sampling frame

c.
probability sampling

d.
sampling
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Question 27
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 Question text
________ usually have between 4 and 6 participants who, led by a moderator, discuss a
particular subject.

Select one:

a.
Focus Groups

b.
Depth Interviews

c.
Projective Techniques

d.
None of the choices
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Question 28
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Which is not true about t-test?

Select one:

a.
most popular parametric test for examining means

b.
can be used to compare one mean with a given value
c.
none of the choices

d.
do not require any distributional assumptions.
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Business in
Answer are organizations representing different companies whose purpose is to
promote their common interests.

Question 30
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The executive summary should contain key findings and recommendations and should
stimulate interest in the full study.

Select one:
True
False

Question 31
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 Flag question

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These are mostly collected by large marketing research firms, as they have the resources to
collect large amounts of data and can spread the costs of doing so over a number of clients.

Select one:

a.
Customized Data

b.
Data

c.
Syndicated Data

d.
Fabricated Data
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Question 32
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Which is true about exploratory Research?

Select one:
a.
may be used to formulate problems precisely

b.
It can focus on one variable or on two or more variables at the same time

c.
can help us include describing customers, competitors, market segments, and measuring
performance.

d.
is all about describing certain phenomena, characteristics or functions.
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Question 33
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Descriptiv
Answer is all about describing certain phenomena, characteristics or functions

Question 34
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In introduction, listings in the table of contents should correspond to the main headings of
the report.
Select one:
True
False

Question 35
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_________ occur when we know very little about the issues important to solve them.

Select one:

a.
Somewhat defined problems

b.
Clearly defined problems

c.
Ambiguous problems

d.
none of the choices
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Question 36
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 Question text
The research design is related to the identification and formulation of the problem.

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True
False

Question 37
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_________ are unique in that they allow for probing on a one-to-one basis, fostering
interaction between the interviewer and the respondent.

Select one:

a.
Depth Interviews

b.
None of the choices

c.
Focus Group

d.
[
Projective Techniques
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What section is usually the longest in the report?

Select one:

a.
Recommendations

b.
Results

c.
None of the choices

d.
Conclusion
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Question 39
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What is the 4th step in Market research process?

Select one:

a.
none of the choices
b.
Determine the research deisgn

c.
analyze data

d.
Collect Data
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Question 40
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What are the two key forms of directly observed qualitative data?

Select one:

a.
none of the choices

b.
Observation and interview

c.
Focus Groups and Observation

d.
depth interview and focus groups
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Question 41
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Projective techniques describe a special type of testing procedure, usually used in depth
interviews

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True
False

Question 42
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________ experiments are performed in controlled environments to gain understanding of
how changes in one variable (called stimulus) cause changes in another variable.

Select one:

a.
Lab Experiments

b.
Field Experiments

c.
Environment Experiments

d.
Test Experiments
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This data may contain data from different business functions, such as finance, or Customer
Relationship Management (CRM).

Select one:

a.
Research Studies

b.
secondary data

c.
Company Records

d.
Sales reports
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 Question text
Company Records can be considered as what type of data?

Select one:

a.
None of the choices

b.
Internal Secondary Data

c.
Both Internal and External Secondary Data

d.
Internal Secondary Data
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Question 45
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casual rese
Answer is used to understand the effects of one variable (e.g., the wording in
advertising) on another variable.

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 Question text
Executive S
Answer is the heart and core of the report because it is often the only part that
executives read.

Question 47
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Which of the following is not univariate graphs and tables?

Select one:

a.
Bar Graph

b.
none of the choices

c.
box plot

d.
Histogram
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 Question text
range
The Answer is the simplest measure of dispersion. It is the difference between the
highest value and the lowest value in a dataset and can be used on data measured at least
on an ordinal scale.

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What assumes that the variable of interest follows a specific statistical distribution (usually a
normal distribution)?

Select one:

a.
Non parametric Test

b.
Parametric Test

c.
none of the choices

d.
statistical distribution test
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This focus on executing surveys, for example, determining samples, sample sizes, and
collecting data.

Select one:

a.
Research Teams

b.
Specialized service firms

c.
Field Service Firms

d.
Segment Specialist
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