CIBS Department

SUMMARY OF COMMENTS, CORRECTIONS, AND RECOMMENDATIONS

Pre-oral Defense

Research REMARKS
PAPER SECTION

TITLE Level of Effectiv of Marketing Strategies and Customer’s

Retention of Selected SMEs in Cabuyao City Laguna during
Pandemic: Basis for Marketing
(92) Strategy Enhancement Program

Pwede ring Customer Retention lang (without apostrophe s)

CHAPTER 1
1. Use a more updated Marketing Mix

Introduction

(89)

2. In SOP# -OK

 Same in SOP#2 and #3 - remove the “level”

3. In Conceptual Framework
 Remove “effectiveness”
 Lead to Opportunity is NOT included, BUT it is included in SOP#1
 Be consistent in using “Customer’s retention”: In DV box you use it in “plural
form”

4. In Hypothesis:
 It SHOULD be HYPOTHESIS (singular)
 There IS NO significant relationship
 5. In Scope and Delimitation
 Remove the word “effect”
 Add the word questionnaire

6. In Significance of the Study

 Chosen Topic from the respondents?

7. In Definition of Terms, kung hindi alphabetical, then, give emphasis those

variables you used in your title:
Marketing Strategies (define)
Revenue (define)
Network Growth (define)
Opportunity (define)
 Define them operationally (how are these used in your proposed business)

CHAPTER 2 1. In Synthesis - watch out for the MISSPELLED words

Review of Related
Literature

CHAPTER 3 1. In research Design

 Design is descriptive-correlational

Methodology 2. In Population and Sampling

 How did you get 123 from 181. You used simple random sampling, BUT you
have to Mention the formula you used. (Actually 25 dapat pero considered na
ung 123)

3. In Respondents of the Study

 Contradicts your statement in Population and Sampling where you use simple
random sampling. But here you use Raosoft.
 distribution percentage of 50%, - what does it mean?

4. Table 1. Dist. Of Respondents - rewrite the percentages.

  In your questionnaire you used only SA, A, D, SD. Bakit may Always, Often..
dito?

5. Treatment of Data
 In #1, better state: The 4-point Likert scale is used to determine weighted
mean of Marketing srategies …
 Remove level

CHAPTER 4 1. Be specific kung anong IV at DV ang tinutukoy mo

Questionnaires

Prepared by:
EDUARDO B. TUQUILAR MAY 15, 2022
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PANEL Date