BUSINESS PLAN PRESENTATION RUBRICS
Performance
Criterion
The team is able to:
1. Identify a business idea;
fulfills a want or a need that
is being met by existing
businesses
Score: _____/10
2. Provide solution/ how
Business Fills Need
Score: _____/10
3. Explain the relationship
between themselves, their
business and their
community
Score: _____/10
4. Communicate how their
product or service benefits
members of their target
market
Exceeds Expectations
(9-10 points)
Clear engaging description of a
want or unmet need in the market
using data to support claims.
Idea is clearly and persuasively
described and linked to solving
the problem unmet need and
includes an explanation for idea
inspiration.
Clear and compelling description
of 3 or more reasons why the
team is qualified to run this
business
Product or service is clearly
described, includes detailed
product/service features and
benefits to target customers in
engaging manner.
Meets Expectations
( 8-5points)
Clear and engaging description
of a want or unmet need in the
market
Idea is clearly and persuasively
described and linked to solving
the problem or unmet need.
Clear description of 3 reasons
why the team is qualified and
connected to running the
business
Product or service is clearly
described, includes detailed
product/service features and
benefits to target customers in
engaging manner.
Below Expectations
(4-3 points)
Unclear description of a
want or unmet need in the
market
Idea is described but not
linked to solving the
problem or unmet need.
Clear description of 3
reasons why the team is
qualified but not connected
the business
Product or service is clearly
described but does not
include detailed
product/service features
and benefits to target
Little or No Value
(1-2 points)
Want or unmet need is
not described at all
Idea is not described
and not linked to solving
the problem or unmet
need.
Description of 3
qualifications that are
irrelevant or not specific
to running this business
Product or service is not
clearly described and
does not include
detailed product/service
features and benefits to

Score: _____/10
5. Identify appropriate target
market in terms of
demographics,
psychographics and
consumer behaviors
Score: _____/10
6. Promote their business
to members of their target
market through multiple
modalities (physical and
digital/technology
application)
Score: _____/10
7. Explain how the business
defines a unit and how that
unit is produced
Score: _____/10
8. Determine the amount of
capital necessary to start
their business
Score: _____/10
9. Create visually engaging
slides with limited text
Explanation of
production/delivery.
Clear and engaging description of
target market with extensive and
relevant, demographic,
psychographic and consumer
behavior information; linked to
product/service’s features and
benefits
5 or more promotional methods
(physical and digital/technology
application) clearly described with
compelling explanations for why
all promotional methods are
effective; supported by research
Clear definition of one unit with a
realistic and convincing
presentation for a production plan
at a price customers are willing to
pay.
Thorough and persuasive
description of the start up
expenses and how initial funding
will be applied to short term
business goals with Return of
Investment to show.
Clear concise slides that include
minimal words, no sentence and
no more than 5 lines
Clear and engaging description
of target market with relevant,
demographic, psychographic
and consumer behavior
information; linked to
product/service’s features and
benefits
3-5 promotional methods
(physical and digital/technology
application) clearly described
with compelling explanations for
why all promotional methods
are effective
Clear definition of one unit with
a realistic and convincing
presentation for a production
plan.
Thorough and persuasive
description of the start up
expenses and how initial
funding will be applied to short
term business goals.
Clear slides that include few
words and sentences and no
more than 5 lines
customers.
Description of target market
with limited or irrelevant,
demographic,
psychographic and
consumer behavior
information; somewhat
linked to product/service’s
features and benefits
3 or less promotional
methods (physical) clearly
described but do not include
explanations for why all
promotional methods are
effective
Clear definition of one unit
with a presentation for a
production that does not
seem feasible.
Description of the start up
expenses but no clear
connection to how funds will
be used to achieve short
term business goals.
Slides that include many
words and 5 lines with
sentences
target customers.
No description of target
market and limited or
irrelevant, demographic,
psychographic and
consumer behavior
information; linked to
product/service’s
features and benefits
Limited to no
promotional methods
(physical) but not
explained to show they
are effective
Unclear definition of one
unit with no presentation
for production at all.
Description of the start
up investment or short
term business goals.
Slides that include full
sentences and
paragraphs that distract
 Score: _____/10 the audience

10. Creates slides that Slides include many strong
reflect their brand identity in relevant images, color choices,
color, scheme, design and and limited animation on slides
tone that all complement the brand
with easy to read font size and
Score: _____/10 color choices.
Slides include some images
and limited animations on slides
that complement the brand with
easy to read font size and color
choices.
Slides include some images Slides include some
and animations on slides images on slides that do
that do not complement the not complement the
brand with varied fonts, brand with varied fonts,
background colors that is background colors that
hard to read. is hard to read, and
animations that distract
the audience.