BUDAYA KEUSAHAWANAN

RUBRIC FOR BUSINESS MODEL CANVAS (20%)

LECTURE GROUP:
NAME OF GROUP LEADER:

Question: Each Team must develop a Business Model Canvas (BMC) and Business Plan for the business of your choice.
**Note: Student can use online BMC to submit this task : https://canvanizer.com/choose-canvas
BUSINESS MODEL CANVAS (20%)
Performance Rating
Evaluation Dimesnion Not approaching Standards Meets Standards Exceed Standards Score

1 2 3
Product Idea

Poorly considered and presented

Product Idea A creative product that is / may be Well thought out, and unique product
product/service that may not be
Viability of product viable in the market place. that is viable to the market place.
practical in the marketplace.
BMC Components
1. Value Proposition
Lack of understanding on customer Good understanding on customer Articulate clearly on the specific
solving customer problem
problems, specific key features of problems, specific key features of customer problems and specific key
customer needs
product that match the customers product that match the customers features of product that match the
key features of products
problems/ needs problems/ needs customers problems/ needs
match customers problmes

2. Customer Segments Limited understanding on customer Good understanding of customer

Explain clearly the customer segments
customer segment segments and target market for the segments and target market for the
and target market for the business
target market business business
3. Channels
Note clearly stated either the business Clearly stated either the business fall Explain clearly either the business fall
B2B / B2C
fall under B2B or B2C. Missing under B2B or B2C. Missing under B2B or B2C categories. Clearly
specific channel use e.g. online/
information on specific channels used information on specific channels used stated the specific channel use
offline
4. Customer Relationships
how to communicate with customers
how to attract customer
how to keep customer
how to grow customer
Missing information on how to
communicate with, attract, keep and
grow the customers. Lack of
understanding of need to establish
relationship with customers
Provide some information on on how
Explain clearly on how to communicate
to communicate with, attract, keep
with, attract, keep and grow the
and grow the customers. Explain
customer as well as the need to establish
briefly the need to establish
relationship with them.
relationship with customer

Explain clearly on how the business make

5. Revenue Streams Limited understanding of how the Good understanding of how the
money, the revenue model used for the
how do we make money business make money, the revenue business make money, the revenue
business and pricing strategy that is
revenue model model and pricing strategy. model and pricing strategy.
suitable for the product/services.
pricing Strategy
6. Key Resources
Present only part of key resources List of key resources required for the
financial Complete list of key resources required
required for the business and most of business are available but some of
physical for the business correctly in detail
them are incorrect them are incorrect
human resources
7. Key Activities Information on the needs to achieve Complete and detail information on the
Missing information on the needs to
required key activities key activities are available . Missing needs to achieve key activities . Complete
achieve key activities. Missing detailed
technology used detailed tasks for and detail tasks for
tasks for e.g.manufacturing/services/
task e.g. manufacturing/ services/ e.g.manufacturing/services/ retail, e.g.manufacturing/services/ retail, suppy
retail, suppy chain and other activities
retail? suppy chain and other activities chain and other activities specific to
specific to product/service
supply chain specific to product/service product/service
8. Key Partners Incomplete or missing lists of key Lists of key partners and suppliers are Extensive lists of key partners and
Key Partners partners, suppliers available but most of the are incorrect suppliers
key Suppliers
9. Cost Structure
Missing some parts of the critical Good understanding of the critical Good understanding of the critical costs,
critical costs
costs, fixed costs and variable costs for costs, fixed costs and variable costs fixed costs and variable costs for
fixed costs / variable cost
products/ service for products/ service products/ service
other additional costs

TOTAL SCORE