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  • Magazine Conventions

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    lewisjenkins
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    The document discusses the key elements that make up the construction of a magazine cover, including the masthead, kicker, cover line, secondary lead, plug, graphic feature, selling line, banner, feature article photo, headline, anchorage, flash, menu strip, bar code, and date line. It also covers conventions for designing magazine covers such as using consistent colors, fonts, and photographic manipulation. The document notes that magazine covers create a relationship with readers through their mode of address, attitude, language, and enigmas. An example magazine cover from NME is analyzed to demonstrate these elements.

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    The document discusses the key elements that make up the construction of a magazine cover, including the masthead, kicker, cover line, secondary lead, plug, graphic feature, selling line, banner, feature article photo, headline, anchorage, flash, menu strip, bar code, and date line. It also covers conventions for designing magazine covers such as using consistent colors, fonts, and photographic manipulation. The document notes that magazine covers create a relationship with readers through their mode of address, attitude, language, and enigmas. An example magazine cover from NME is analyzed to demonstrate these elements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    149 views12 pages

    Magazine Conventions

    Uploaded by

    lewisjenkins
    The document discusses the key elements that make up the construction of a magazine cover, including the masthead, kicker, cover line, secondary lead, plug, graphic feature, selling line, banner, feature article photo, headline, anchorage, flash, menu strip, bar code, and date line. It also covers conventions for designing magazine covers such as using consistent colors, fonts, and photographic manipulation. The document notes that magazine covers create a relationship with readers through their mode of address, attitude, language, and enigmas. An example magazine cover from NME is analyzed to demonstrate these elements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Magazine Construction

    Student Copy

    What you get on front covers

    1. Masthead

    7. Selling Line

    Web-links? 2. Kicker

    8. Banner

    3. Cover Line

    9. Feature Article Photo

    10. Headline 4. Secondary Lead


    11. Anchorage 12. Flash 5. Plug FREE

    13. Menu Strip


    14. Bar Code 15. Date Line

    6. Graphic Feature

    Live music downloads

    Conventions Notes

    How front covers are conceived and laid out

    Colours Fonts Photographic Manipulation Organising the elements Consistency

    Design Notes

    How a magazine speaks to its readers

    Indirect mode of address can be mysterious, lively, sombre

    Direct mode of address can appear in yer face, serious, warm

    Creates a wacky, fun image, sharing an identity with the reader that offers the independence of indie music.
    Enigma what are they getting up to now?

    Reader relationship (mode of address) Attitude Language (words and phrases) Enigmas

    Audience Notes

    Analysing another Cover


    Date Line Masthead Banner Selling Line Feature Article Photo

    Headline

    Secondary Lead

    Anchorage

    Menu Strip

    Bar Code

    Analysing another Cover


    The predominate colour on the front of this NME magazine is pink as it goes with the masthead the headline and the secondary lead. The main font is Arial and is used for the masthead, headline and secondary lead, the font for the anchorage is an ADOBE HEBREW sort of look. The photography on this page is very potent and is probably why the magazine is lacking the classic kicker cover line look.

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