Strengths: Strong company image and financially very strong Good research and development department.

Established Center of Excellence in 20 06 Market leader in peanut biscuits in Pakistan Has previously carried out effective promotion strategies 5Quality production management that has earned EBM numerous ISO Certifications Trained and decentralized Human Resource Conservative Financing Weaknesses: Relatively low promotion for Peanut Pik as compared to other brands like Sooper Not easily available. Target market not clearly defined. Less adaptability to market environment over the years Is available only in two flavors; Peanut and Peanut-Pista; With the later one no t even promoted much STRENGTHS (S) 1. Strong company image and financially very strong 2. Market leader in peanut biscuits in Pakistan 3. Has previously carried out effective promotion strategies 4. Quality production management 5. Trained and decentralized Human Resource WEAKNESSES (W) 1. Relatively low promotion for Peanut Pik as compared to other brands like Sooper 2. Selective Target market defined. 3. Less adaptability to market environment over the years 4. Only two flavors available 5. Poor packaging