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  • Advertising PR & It's Importance

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    Parth Patel
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    The document discusses the advertising and PR strategies of ConnectedHome, a home automation company based in Ahmedabad, India. It outlines their current and future plans to promote their security, HVAC, lighting, audio/video, and energy management solutions. Currently, their annual advertising and PR budget is 11.1 lakh rupees, which accounts for 7.4% of their estimated 1.5 crore rupees in annual sales. Their future plan increases the annual budget to 16.3 lakh rupees as they expand their efforts, and they forecast this increased spending will account for 8.15% of their estimated 2 crore rupees in annual sales.

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    Ad&Pr Fb

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    The document discusses the advertising and PR strategies of ConnectedHome, a home automation company based in Ahmedabad, India. It outlines their current and future plans to promote their security, HVAC, lighting, audio/video, and energy management solutions. Currently, their annual advertising and PR budget is 11.1 lakh rupees, which accounts for 7.4% of their estimated 1.5 crore rupees in annual sales. Their future plan increases the annual budget to 16.3 lakh rupees as they expand their efforts, and they forecast this increased spending will account for 8.15% of their estimated 2 crore rupees in annual sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views15 pages

    Advertising PR & It's Importance

    Uploaded by

    Parth Patel
    The document discusses the advertising and PR strategies of ConnectedHome, a home automation company based in Ahmedabad, India. It outlines their current and future plans to promote their security, HVAC, lighting, audio/video, and energy management solutions. Currently, their annual advertising and PR budget is 11.1 lakh rupees, which accounts for 7.4% of their estimated 1.5 crore rupees in annual sales. Their future plan increases the annual budget to 16.3 lakh rupees as they expand their efforts, and they forecast this increased spending will account for 8.15% of their estimated 2 crore rupees in annual sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Advertising PR & It's Importance

    About Company
    Name: ConnectedHome Profile: System Integrator of Home Automation Products Solution offering: Security HVAC (Heating Ventilation and Air Conditioning) Lighting Control Audio Video Solution Energy Management Based in Ahmedabad, Gujarat

    Present Scenario
    Above Line Brandings High End Brochure: Rs20000 (Pcs500*Rs40) Print Ads in News Paper: Rs9,36,000(Approx) Website: Rs3000(Hosting Fees) Designing: Rs50000(All Outdoors and Indoors) Below Line Brandings Calendars/Pen: Rs10000(Approx) Gifts to Architect: Rs1,00,000(Pcs20*Rs50000)

    Contribution

    Total: Rs11,10,000
    No of solution 30/year Average Rs50,00,000/Solution(Approx)

    Print Ad in NEWS Paper Brochure Gifts Online

    Sales: Rs1,50,00,000
    7.4% Advt and PR cost of sales

    Future Plan
    Above Line Brandings High End Brochurer: Rs20000 (Pcs500*Rs40) Print Ads in News Paper: Rs9,36,000(Approx) Website: Rs3000(Hosting Fees) Designing: Rs50000(All Outdoors and Indoors) Ads on Commercial Hoardings: Rs3,00,000 every day 1min on LED Hoardings/year Video Making: Rs20000 Participate in INSIDEOUTSIDE Trade Fair: Rs2,00,000 Below Line Brandings Calendars/Pen: Rs10000(Approx) Gifts to Architect: Rs1,00,000(Pcs20*Rs50000) Total: Rs16,30,000 No of solution 40/year Average Rs50,00,000/Solution(Approx)

    Contribution
    Print Ads in NEWS Paper Broucher Online Gifts

    Sales: Rs2,00,00,000 (Forecasted)


    8.15% Advt and PR cost of sales

    Commercial Hordings

    Print Ad

    Contact us: 610,Panchwati Circle, Ahmedabad Phone: (91)(79)265652933 www.connectedhome.in

    Brochure

    Visiting Card

    Thank You
    Parth Patel(47) MBA(E&FB)

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