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  • Customer Lifetime Value

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    Windy Natriavi Sastroprawiro
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    This document provides a calculator to determine customer lifetime value. It includes average customer information like profit per purchase, number of purchases per year, customer lifetime in years, and costs to acquire and retain customers. It also includes company information like current number of customers, new customers per year, and lost customers per year. The analysis shows the calculated customer lifetime value of $810, an 88% customer retention rate, overall customer lifetime value of $293,220, and annual profit of $58,644.

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    This document provides a calculator to determine customer lifetime value. It includes average customer information like profit per purchase, number of purchases per year, customer lifetime in years, and costs to acquire and retain customers. It also includes company information like current number of customers, new customers per year, and lost customers per year. The analysis shows the calculated customer lifetime value of $810, an 88% customer retention rate, overall customer lifetime value of $293,220, and annual profit of $58,644.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    125 views2 pages

    Customer Lifetime Value

    Uploaded by

    Windy Natriavi Sastroprawiro
    This document provides a calculator to determine customer lifetime value. It includes average customer information like profit per purchase, number of purchases per year, customer lifetime in years, and costs to acquire and retain customers. It also includes company information like current number of customers, new customers per year, and lost customers per year. The analysis shows the calculated customer lifetime value of $810, an 88% customer retention rate, overall customer lifetime value of $293,220, and annual profit of $58,644.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Customer Lifetime Value Calculator

    AVERAGE CUSTOMER INFORMATION Average profit per purchase/order Average number of purchases/orders per year Average customer lifetime (number of years) Average cost to acquire a new customer Average cost to retain a current customer $15 12 5 $35 $55 ANALYSIS Customer lifetime value Customer retention rate Overall customer lifetime value Overall annual profit

    COMPANY INFORMATION Number of customers Number of new customers per year Number of lost customers per year 362 123 45

    $810 88% $293,220 $58,644

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