Dedication

The profound Thanks goes to ALLAH Almighty, most gracious most merciful whom alone we worship and ask for help. This report was arguably one of the most painful yet thrilling experiences in this semester. There were times when I was thankful, times when I was frustrated, and times when I was filled with disbelief and at last I was successful in fulfilling the task (ALHUMDULILAH) and I have an above average report for you all to read. Thanks to Allah for giving me the skill as well as the will to survive with our heads held high throughout. I would also like to Thanks our Teacher Dr.Tahir Ali (Marketing Management) who have been providing guidance and support during the whole process of the report. To my parents, specially my mother and family who have supported me, my salutes! Thanks to those anonymous angels at Lipton who helped me get information about the industry. Making this report has immensely helped me in understanding the skills of Marketing. Thanks! And finally thanks to those cups of tea weve l had during this report!!

UNIVERSITY OF KARACHI ( U.O.K ) , PAKISTAN

Conclusion:

Lipton is one of the strongest world tea brands. Lipton strategies are working very well to capture market share. Lipton current strategy are no doubt working very well but slight changes can make Lipton Pakistan best tea brand. Lipton company due to large in size in terms of financial and human resource capital and wider product range, lipton can look forward to competition in an incouraging and growing market with demand expected to rise steadily in the immediate long run.

Suggestion and Recommendations:

Lipton should focus more on promotional strategies to give more value to its brand in Pakistan. Lipton should also focus on price strategy to capture the lower segments of the market. Personal selling should also increase to make good customer relation. Expansion in other beverage markets. Rising literacy

UNIVERSITY OF KARACHI ( U.O.K ) , PAKISTAN

 Greater awareness of health benefits of tea Lipton should focus on research and development programs. Presence of big, well known partners drives demand further. Expansion in other areas of country.

UNIVERSITY OF KARACHI ( U.O.K ) , PAKISTAN

Bibliography
www.unilever.com www.unileverpakistan.com.pk www.wikipedia.org/wiki/unilever_pakistan www.answershare.com www.unilever.pk/ourbrands/foods/lipton.asp En.wikipedia.org/wiki/lipton www.brandsynario.com

Marketing Management by Philip kotler

UNIVERSITY OF KARACHI ( U.O.K ) , PAKISTAN