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HOW R&D,INNOVATION AND SUCCESS OF A COMPANY IS CORRELATED?

PRESENTED TO:Mr. SHANKY SAHA

PRESENTED BY:SWAPNIL SONI SHIVANU VERMA

How a detergent company Ghadi detergent is no.1 in Uttar Pradesh?

What led to the success of Appy(apple juice drink) to be successful in beverage market?

What is the reason behind Apples success?

What led to failure of TATA NANO?

RESEARCH & DEVELOPME NT

INNOVATIO N

RESEARCH AND DEVELOPMENT The planned, systematic pursuit of new knowledge or understanding towards general applications. It can be done
a) A person b) An institution c) A company By using various research methodology like:a) Sampling b) Questionnaire etc. by:-

INNOVATION Includes the acts of invention & diffusion of new products, services or idea.

SUCCESS Achieving Goals.

THE RESEARCH AND DEVELOPMENT OF PRODUCTS ALONG WITH INNOVATION LED TO THE SUCCESS OF FEVICOL.

WHAT HAPENNED WITH TATA NANO?

RESEARCH + INNOVATION = FAILURE. WHY?

THE BIGGEST ONE

The research & development along with. innovation result in success of a company These three factors are correlated.
A company cannot be successful with only R&D or with only innovation.

Thus success is combined result of R&D, innovation

We are now ready for questions.

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