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What led to the success of Appy(apple juice drink) to be successful in beverage market?
INNOVATIO N
RESEARCH AND DEVELOPMENT The planned, systematic pursuit of new knowledge or understanding towards general applications. It can be done
a) A person b) An institution c) A company By using various research methodology like:a) Sampling b) Questionnaire etc. by:-
INNOVATION Includes the acts of invention & diffusion of new products, services or idea.
THE RESEARCH AND DEVELOPMENT OF PRODUCTS ALONG WITH INNOVATION LED TO THE SUCCESS OF FEVICOL.
The research & development along with. innovation result in success of a company These three factors are correlated.
A company cannot be successful with only R&D or with only innovation.