COMMUNICATION PRESENTATION ON

LOGO LOGIC
BY NAME: PARAS VAMJA ROLL NO: 1057 BATCH: 2010- 2012

Definition
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark).

History
Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE),coins (c.600 BCE),trans-cultural diffusion of logographic languages, coats of arms,watermarks, hallmarks and the development of printing technology

The current era of logo design began in the 1950s. A paradigmatic contemporary logo is the Chase Bank logo, designed in 1960 by Chermayeff & Geismar, considered pioneers of Modernist graphic design in the United States. The Chase logo was the first truly abstract logo of the contemporary era. As would happen with many subsequent corporate logos, mass media advertising was used to link the logo with the bank in the public mind, while its simple, distinctive form, free of specific cultural or other connotations, was well suited to represent a complex, multinational corporation.

Type of logo Today there are many corporations, products, brands, services, agencies and other entities using logo.it is an ideogram (sign, icon) an emblem (symbol) a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion and making it unique, by it nonLogotype formulaic construction via the designer use of its letters, colors and any additional graphic elements

Ideograms (icons, signs, and emblems) may be more effective than a written name (logotype), especially for logos being translated into many alphabets; for instance, a name in the Arabic language would be of little help in most European markets

Ideogram

An ideogram would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross (which goes by Red Crescent in Muslim countries) is an example of an extremely well known emblem which does not need an accompanying Combine The Coca-Cola logo can be identified in any language because of the standard color and the well-known "ribbon wave" design.

Logo designer
The logo design profession has substantially increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s. Three designers are widely considered the pioneers of that movement and of logo and corporate identity design. The first is Chermayeff & Geismar, which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil(1965), NBC (1984), PBS (1986), National Geographic(2003) and others. The firm recently designed logos for the Library of Congress and the fashion brand Armani Exchange. Another pioneer of corporate identity design is Paul Rand, who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass. Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well.

Logo design Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos

Colors
Color is considered important to brand recognition. Some colors are formed/ associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, Light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits. Examples: 1) Videocon At the time of rebranding of Videocon, Videocon make its logotype logo in green color. Thats why here V is in green color. It means that their products are eco-friendly. 2) Formula one

 In F1 logo, The number 1 in the negative space between the F & the red stripes Here red is feeling of speed. Fonts Fonts play an integral part to make a successful logo design as they typify the corporate identity of a business entity. Some logo designs are text-based while others are symbolic in nature and some are a combination of both symbol and typeface. While selecting the fonts, it is imperative to understand the relevance of the fonts with the type of logo design being used. Usage of fonts in a logo design differs due to a variety reasons. Be it a single letter or multiple letter logos, it is essential to recognize the business nature of the company and its field of operations. For example, a corporate entity like FedEx uses a formal and sober font to signify its corporate stature. But if the same font is to be applied to a carnival business or a circus, it would not correctly amplify the business nature. Fonts for Conceptual logos: Conceptual logos are an innovative category where the logo carries hidden messages in its designs. Case in point is the FedEx logo that conceals an arrow between E and x. Since the logos that already bear a hidden meaning in it, the font employed with it should be kept as simple as possible. A complex design should be accompanied with a simple font like the Serif or San Serif. Ex: Fonts for Signature logos Signature logos are very popular among fashion industry. Fashion labels mostly use signature logos to endorse their brands on the fabric. Top brands and fashion designer logos like Ralph Lauren and been Sherman have used handwritten fonts for their fashion brands. Following are some contemporary signature and handwritten fonts that may be employed for signature labels and brands.

Ex: Fonts for Contemporary logos Contemporary logos are the ones that are new to the logo design industry and employ a rather chic and fresh look. Contemporary logos include the traits of the modern logo designing trends and aims to make a distinction. Moreover, contemporary logos signify that the company is up-to-date and signifies growth and prosperity. Below are some contemporary fonts that you can use in your logo design. Ex:

Fonts for 3D logos 3D logos are the center of attraction nowadays. The concept of 3 Dimensional logos dictates that the designs should exhibit realism and animation. The fonts used in displaying 3 dimensional touches include square fonts and LCD fonts. Below are some smart examples of fonts that may be employed in 3D logos. Ex:

Fonts for Comic Logos The name of this category suggests the humor and fun present in these types of logos. Logos created for children stuff or entertaining companies are expected to deliver their message in an amusing way. Therefore, fonts for comic logos are usually clumsy and casual. Below are few examples of fonts that are used for comic logos. Ex:

Importance of logo
Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. 1. To look "bigger" and "established A logo need in order to build an image and a brand that is greater than your individual identity. A logo and professionally-printed materials show that you are committed to both your business and to your clients. 2. To attract more clients Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision. 3. To be more memorable Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services. 4. To differentiate you from your competition A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition. 5. To show your commitment Do it for the sense of personal pride that it will add to your practice

Some companyslogo and their uniqueness 1)Unilever logo

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They reflect this in their logo. Each part of logo has a meaning. The HEART represents love, care and health A bird is symbol of freedom

2)Sun Microsystems logo

The Sun logo is the most famous am bigrams in the world. We can read the brand name in every direction. Both horizontally and vertically

3)NBC Logo
The NBC (National broadcasting company) is one the biggest American television networks. You see the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions.

 The peacocks head is flipped to the right to suggest it was looking forward, not back.

4) SONY VAIO LOGO

Sony vaio is a well-known brand of laptop First two letters(VA) represent basic analogue signal Last two letters (io) look like a 1 & 0 representing the digital signal.

5)DOVE LOGO
One of the most widely used and accepted skin care brands of Unilever in the world. Unilever first developed its products to aid military personnel in the 1950s. At that time the Navy needed soap and other detergents to assist with cleansing from the agents' inconstant sea water and sand exposure, which usually hardened and dried out the skin. When the soap became more popular, the company decided in 1957 to turn it into a commercially available product, and began to sell it under the brand of Dove. The Dove was used to represent a pigeon or peace pigeon in honor and memory of its original purpose for which it was first manufactured.

Logo evolve over a period of time

People memory is very short so over a period companies have coming with new type of logo so it is established a reputation in peoples mind. Due to technology & other external factors are effecting on company, Innovation & change are also needed in logo also. Ex: 1)Coca-Cola

2)Pepsi

Innovation
Every field needs innovation. Innovation is also needed in logo designing. In this picture, We can see the logo of McDonald. One of the famous products of McDonald is their French fries. As an innovation, McDonald uses their French fries logo as a pedestrian on the road.

Some Funniest logo

This is a hypothetic case, If two companies merge and make their product. Name of their product are like as below. Loreal + Real Player = Loreal Player

 Burger King + Kingston= Burger Kingston

Adidas + Ask.com = Adidask.com

5 Harmful Things a Logo Should NEVER Have

The correct blend of elements is vital in crafting an effective logo design. Nowadays, the prime objective of a logo design is to stand out and magnetize its intended target audience. With the increasing number of logo design companies being formulated and the resultant amount of logo designs being made, its hard to make your company logo memorable for your clients. New theory for logo design these days is Simple attracts, complex detracts. This is because too many elements spoil the logo design. One must realize that a logo does not necessarily state each and every aspect of the business. Most of us are aware of what elements make a successful logo design but seldom are cognizant of the things that should never be added in your logo. 1. Legal Contractions: When companies are registered, they get a legal contraction attached to its name. For example Nike isnt just Nikeits Nike Inc. But that doesnt show in its logo does it? Legal abbreviations like Corp, LLC, Inc., Put, Gov. and LLP are not necessary to display in the logo of the company. Hence these should be kept out of the logo in order to make it simple and short.

2. Company Particulars: As I mentioned earlier, a logo design does not need to inform each and every company details like its addresses, phone numbers, and websites. For one, it populates your logo, making it cluttered and difficult for clients to comprehend. Secondly, what would happen if you relocate your business? You would require a logo redesign. Imagine, redesigning your logo just for the sake of updating your company address or phone number. Hence it is better to avoid these company particulars in the first place. 3. Lengthy Taglines: No need to get confused here folks. Im sure you must be wondering that there are numerous corporate brands that employ a tagline with their logo designs. For instance the logo comes with the slogan Im Lovin it, and the all famous Nike logo with the motto Just do it. But notice the length of these taglines. They are all simple and effective. Lengthy taglines are something that can ruin your logo design. 4. Stock Images: Getting inspiration from somewhere is one thing, but out rightly copying from another design is something to be strictly avoided. There is a lot of difference between logo plagiarism, coincidence and inspiration. That is why it is always advised not to use stock images or photos in a logo design. This may end up in a legal lawsuit or probably a copyright violation. Designers must make sure that there designs are original and unique.

5. Inappropriate Symbols:

This is one of most unconscious and unintentional mistake that logo designers make. Sometimes, a symbol can be misinterpreted in a very notorious way. One has to be extremely careful of the symbols being employed in the logo design to see if it does not, in any way, allude to a profane or vulgar context. Religious sentiments must also be kept in mind before designing logo.

Logo controversy

Case of P&G logo controversy

P&G's

former logo originated in 1851 as crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later altered this symbol into a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies. The company received unwanted media publicity in the 1980s when rumors spread that the moonand-stars logo was a satanic symbol. The accusation was based on a particular passage in the Bible, specifically Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of 12 stars." P&G's logo consisted of a man's face on the moon surrounded by 13 stars, and some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast. At the top and bottom, the hair curls in on itself, and was said to be the two horns like those of a lamb that represented the false prophet. These interpretations have been denied by company officials, and no evidence linking the company to the Church of Satan or any other occult organization has ever been presented. The company unsuccessfully sued Amway from 1995-2003 over rumors forwarded through a company voicemail system in 1995. In 2007 the company successfully sued individual Amway distributors for reviving and propagating the false rumors.

Carrier in Logo designing

There are lots of carrier opportunities in logo designer. As we can see in the above USA survey, Entry level designer of logo can earn $32,000 & later on it keep gaining more. So It is time to think different and make a creative logos.