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SWOT ANALYSIS

Strengths

Licensed to operate Currently in a good financial position Latest and new vehicles available Skilled workforce The business has done a study of the market and identified potential customers for their business Good business location Complete facilities and supplies Less Depreciation costs

Weaknesses

Company name is still not recognized on a National/Regional/Local level because it is a starting business Large operating cost (advertisement, rental, taxes, etc.)

Opportunities

Good financial position creating a good reputation for future bank loans and borrowings Business partners/ alliances with other hotels, restaurants, etc. Moving a product into a new market sector Internet connection is available within the area Start of peak season

Threats
Large or increasing competition Some competitors are now well-established or already recognized by potential customers changes in the preferences and tastes of consumers

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