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Design brief template

Formalities:
The project client The concept development responsibility The design responsibility Construction responsibility Market research responsibility Deadlines

Utility value / function


Which needs must the product satisfy? Which minor functions are incorporated in the product? What is the demand to good operation facilities? What is the expected lifetime? Restrictions on size and / or weight? Which environmental demands must be fulfilled? Which environment/ surroundings does the product enter into?

Symbolic values /communication


What is the message in the design? Which values must be included?

What is the basic idea in the product?

Beauty value /aesthetics


Form? Material? Colour? Surface? Sound, smell, touch?

76803550.doc templet

Market
Who is the target group/ the end user? In which countries must the product be sold in? Price? Units a year? Distribution? Service? Competitors (direct / indirect)?

Manufacturing
Purchase, ext. Regular suppliers? Construction / standards? Productions technology? Where the product must be manufactured? What effect must the product have for the manufacturer?

76803550.doc templet

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