ADVERTISEMENT

MEANING
The word advertising is derived from two Latin Words Ad and Verto. Ad towards Verto I turn Literally it means to turn the peoples attention to a specific thing.

DEFINITION
Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy.
weeler .

 To

differentiate the product from their competitors

To communicate product information To urge product used
Functions

To expand the product distribution To increase brand preference and loyalty To reduce overall sales cost Creates new demands

To differentiate the product from their competitors

GARNIER FRUCTICS

To communicate product information

PONDS AGE MIRACLE

To urge product used

Fair & Lovely

To expand the product distribution

WATEEN TELECOM

To increase brand preference and loyalty

COLGATE

To reduce overall sales cost

MECCA COLA

ADVANTAGES

Increases and stabilizes the sales turn-over

Manufacturers & Advertising

Maintains the existing market and explores the new

Controls product prices

 Guarantees quick sales Minimum efforts

Middleman & Advertising

Makes retail price maintenance possible Sales forecasting Publicity

Sales-force & Advertising

Facilitates selling Reduces sales-mans burden of job Instills self confidence

 Consumers & Advertising

Driving force in decision making

Ensures better quality products at reasonable prices

Saves good deal of time

 Uplifts the living standard

Society & Advertising

Generates gainful employment oppurtunities

Provides new horizons of knowledge Upholds the culture of a nation

LIMITATIONS
Limited capacity Rigid Unbelievable Conditional

TYPES OF ADVERTISING

Print Advertising

Outdoor Advertising
Broadcast Advertising

Celebrity Advertising

ADVERTISING Covert Advertising Public-service Advertising

Surrogate Advertising