NARKET!

NC NANACENENT
&
!ntroduction
Lux stands for promise of beauty and glamour as
one of !ndia's most trusted personal care brands
Lux soap was launched in !ndia in 1323
Lux is the largest personal wash brand in the
country with a value share of 1Sº
Three in every five !ndian consumers enjoy the
luxurious bathing pleasure of Lux during the
course of a year
"R!C!N " BRAND LUX
Luxury"
Lux first appeared toilet
soap in 132S
!n1360s, Lux went coloured
First Hollywood great to
appear in a Lux commercial
!n 1370s, ]ayalalitha
Featured Lux
NARKET!NC N!X
PR"DUCT N!X
PR!C!NC N!X PLACE N!X
PR"N"T!"N N!X
NARKET!NC N!X
NARKET SECNENTAT!"N
RuraI
Urban
State
Country
Region
Geographic
Income IeveI
FamiIy size
Age
Gender
Demographic
VaIue system
LIfe styIe
PersonaIity
Psychographic
Life styIe
LiberaIs
Conservatives
Buyer Behaviour
ReguIar
BuIk
VoIume
Market segmentation
D!STR!BUT!"N NETW"RK
#%!T CO#!
F!!L CO!&%
%T!L%
&TOCK!&T
WHOL&L% D!&T%!TO%
ADvERT!S!NC STRATECY
LUX STAR TRAD!T!"N STARTED !N 1334, W!TH
ACT"R LEENA CH!TN!S
B"LLYW""D !LNSTARS ALS" PR"N"TES !TS
BEAUTY S"AP
HAR STAR LUCKY STAR "ER
LUX CELEBRAT!NC RANCE
CH"C"LATE SEDUCT!"N
AR"NAT!C CL"W
LUX WH!TE STA B"DY WASH
SHAH RUKH KHAN: !RST !ND!AN NALE BRAND
ANBASSADER
UN!QUE SELL!NC PR"P"S!T!"N
L !& %!D THT ##%C!T& T !D
CLO%
L !& T &O# OF TH F!L &T%&
DL!CHT TO TH &!&&
L CL%T& TH !!DLC!T %!TL OF
T!F!CT!O!
L !& LW& %L!L S T%&TWO%TH
ACH!EvENENTS
Rank Brand
1 Lux
2 Colgate
3 Rin
4 Thums Up
5 Dettol
6 Fair & lovely
7 Surf
8 Coca cola
9 Pepsi
10 Horlicks
!ndia's Nost Trusted Brand
PRESENT S UTURE PLAN
#!T%T !! %%L
&C!T
!!C%& !! %KT
&H%
T%# TH !T%##D
CTCO%