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  • Big Pop Final

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    sgaurav_sonar1488
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    1. The company wants to launch a new popcorn maker called "Big Pop" to capitalize on the trend of convenient snacks. 2. The 2-minute popcorn maker would be a modified version of a Japanese model. It could also be used to roast and fry other snacks. 3. The popcorn maker would be distributed through the company's existing network of agents and dealers and promoted through ads, demonstrations, and exhibitions with a marketing budget of Rs. 50 lakhs.

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    1. The company wants to launch a new popcorn maker called "Big Pop" to capitalize on the trend of convenient snacks. 2. The 2-minute popcorn maker would be a modified version of a Japanese model. It could also be used to roast and fry other snacks. 3. The popcorn maker would be distributed through the company's existing network of agents and dealers and promoted through ads, demonstrations, and exhibitions with a marketing budget of Rs. 50 lakhs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views17 pages

    Big Pop Final

    Uploaded by

    sgaurav_sonar1488
    1. The company wants to launch a new popcorn maker called "Big Pop" to capitalize on the trend of convenient snacks. 2. The 2-minute popcorn maker would be a modified version of a Japanese model. It could also be used to roast and fry other snacks. 3. The popcorn maker would be distributed through the company's existing network of agents and dealers and promoted through ads, demonstrations, and exhibitions with a marketing budget of Rs. 50 lakhs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 17

    CASF STu0Y

    lAutCHlt6 0F P0PC0Rt
    HACHltF
    GROIP MLMBLRS
    6AuRAv 147
    tltA0 103
    StFHA 137
    tlKHll 150
    SIMMARY OI THL CASL
    MR. Sunil Gup|a - Dircc|or ol Durablc produc|s
    Pv|.L|d.
    Idca ol launchin Bi Pop"
    Accordin |o Sunil Gup|a -
    - Consumcrs show in|crcs| in adc|s lcadin |o
    convcnicncc and lun
    - Proli|ablc |o manulac|urc and markc| |hc produc|.
    - Van|s |o |akc |hc lirs| movcr advan|ac
    COMPANY OVLRVILV
    Ncarlv `0 vcar old companv
    S|ar|cd wi|h Au|o Ancillarics and Divcrsilicd
    in|o consumcr durablcs
    Dis|ribu|ion nc|work in maor ci|ics.
    Loval and Dcdica|cd salcs lorcc ol 12 pcrsons
    Mos|lv dcpcnds on i|s salcs acn|s
    PRODICT
    2 Minu|cs pop corn makcr
    Modilicd vcrsion ol Japancsc modcl
    Mo|or S Hca| shicld |o bc impor|cd
    Mul|ipurposc machinc - Could also bc uscd lor
    roas|in S Irvin snacks
    Rccommcndcd corn- madc availablc in sclcc|cd
    s|orcs
    DISTRIBITION
    Throuh cxis|in dis|ribu|ion channcl
    Company Agents Dealers
    Con|inucd
    Acn|s Marin : 5-6
    Rc|ailcrs Marin : 8-10
    PRICL
    Iixcd cxpcnscs up|o Rs. 2,50,000
    Kccn |o rccovcr a| lcas| 25 in |hc lirs| Ycar
    Pricc ol |hc produc| lixcd abovc Rs.600/-
    PROMOTION
    Larmarkcd 50 Lakhs
    Iocus on Kids
    Ad Prcss Campain in lcadin ncwspapcrs lor 2
    mon|hs
    TV ads in Na|ional nc|work abou| 8-10 |imcs
    Banncrs, cu|-ou|s, s|ickcrs, namc slips a| rc|ail
    poin| and school cxhibi|ion
    Dcmons|ra|ion in sclcc|cd arcas
    Par|icipa|c in Livin in S|vlc" cxhibi|ion
    Vhv docs Sunil Van| |o
    Launch .
    A Trcndsc||in Gadc|
    His own kids and lamilv likcd i|
    Mul|ipurposc machinc
    Posi|ivc rcsponsc lrom acn|s
    SVOT Analvsis
    STRLNGHTS
    Lxpcricnccs in Homc Applianccs
    Divcrsilicd Markc|
    VLAKNLSS
    Limi|cd Cash Ilow
    No markc| rcscarch
    OPPIRTINITILS
    Iirs| movcr Advan|ac
    THRLAT
    Subs|i|u|cs
    Insurc Markc| Rcsponsc
    Hih Cos|
    Tarc| markc|
    Markc| Rcscarch
    Dis|ribu|ion Channcl

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