THAM DO Y Km BAN DOC TAP C'^l MARKET

Du'oi day la ban cau hoi tham do y kien ban doc ve Tap chi Marketing, rat mong quy ban doc danhl 0 phut de tra lai va nhan nhOng phan qua gid tri ddnh cho quy ban doc gai v e sam nhat.

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A. TH6I QUEM GOC TAP CHI

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1 C o hai nhan dinh khdc nhau ve T a p chi M a r k e t i n g d moi d o n g ben d u d i . V u i long doc ky c d hai triroc khi quyet dinh nhqn dinh n a o phO hop voi ban. TCr 1 den 5: b a n d o n g y vol q u a n diem ben trdi theo mi/c d o tdng d a n v6 ben trdi (1: g a n vol suy ngh? cCia ban nhdt. TCr 6 den 10: ban ddng y vdi q u a n d i l m ben phdi theo mi/c d p tang d a n N h O n g thong tin cO N p i d u n g khSng h d p dan ben phdi (10: g a n vdi suy ngh? c u a b a n nhdt). 5 5 5 6 6 6 6 7 7 7 7 8 8 8 8

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2 Trung binh ban b d r a b a o nhleu thai g i a n d e doc het mot to Tap chi Marketing? (vui long ddnh ddu vao 6 thick h<rfi) Tieng: Phut:

6 N e u b a n mua hodc ddt b d o ddi hgn, c d b a o nhieu ngudi xem chung td Tap chi ndy vdi b a n ?

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3+l3_ 31 601 6 7 N h u n g d n p h d m n d o sou d a y b a n thudng dpc? (chon nhicrig 6 thich hap) D o a n h nhan Sdi G d n 1 1 D o a n h nhdn Sdi G d n cuoi tuan [2_ N h i p cau j_3^ Thdi b d o kinh te Sdi G d n ; 4 Tiep thi Viet N a m Sdi G d n Tiep thi D i l n ddn doanh nghi^p Khong c d j5 ! 6 7 I 0"

3 Thong thudT\ ban cd dirpc td Tap chi M a r k e t i n g tCr ddu? (chon mot 6 thich hcrp uhdt) N a l Idm viec Thu vl$n 2LJ Mua 3i Opt b d o ddi hpn Dupe cho/tqng N h d c u a mot ngudi b a n N o i khdc f 7

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4 N e u ban mua hodc ddt b d o d d i hqn, b a n se giO td b d o d d trong b a o Idu? (chon mot 6 thich hap nhdt) Bd sou khi dpc x o n g | 1 Dudi 1 thdng | 2 1 den 3 thdng | 3 4 den 6 thdng _4j 7 den 1 2 thdng Tr&n 12 thdng 8 NhOng ly d o n d o sou d a y dnh h u d n g den quyet dinh mua cdc d n phdm trong c d u 7? (chon nhi'mgd thich hop) Thong tin thiet thuc vd sdu sdc Trd Idi dupe nhOng thdc mdc g p p phdi C d nhidu trudng h o p g i o n g vdi thuc te cdng viec G i u p c d dupe nhCrng u n g dung c u a marketing hien d a i Hpc hdi cdc hogt d o n g marketing c u a cdc cdng ty khdc H o c thm nhieu dieu ve kinh d o a n h Idn marketing Biet them ve xu hudng marketing mdi Biet dupe thdi quen cua ngudi tieu dung C d dien d d n de b a y td suy nghl, y tudng

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5 Ban giO lai td Tap chi marketing vi: (chm m6i 6 thich hap nhit) Thich suu tarn Tap chi [ j ^ C a p nhdt thdng tin khi can 12" Xem lai cdc 'Tinh huong marrketing" 3 C d nhieu chu d e marketing yeu thich 4

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9 N h u n g chuyen muc ndo trong Tap chi M a r k e t i n g m d b a n thudng dpc? (Omi nhimg 6 thich hi*p) 10 V u i l6ng ddnh g i d su hdi long c u a b a n d o i vdi tdt c d cdc chuy&n muc cua Tap chi Marketing (1 Id hodn todn khong hdi long, 5 Id hodn todn hdi Idng) (Khmvih twit con so km lip; chon) Cdu 9 Tin tuc M a r k e t i n g i ! Phong su marketing M d i ky mot thuang hieu Chu de Marketing thdng Doanh nhdn d o a n h nghiep D i l n d d n Marketing C d u chuyen qudn ly Y tucmg Marketing G u o n g mdt G i d m doc M a r k e t i n g 9 1001 cdu chuyen M a r k e t i n g Marketing vdng quanh the g i d i Hdi d d p M a r k e t i n g Thdng tin d o a n h nghiep V3 TO sdch M a r k e t i n g [14 Cdu 10 ' l 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 , 5 ' 5 5 5 5 5 5 5 5 5 5 1 2 , 1 2 1 2 1 2 1 2 "^1 2 1 1 2 2 11 Tom Ipi, muc d p hdi Idng c u a b a n ddi vdi Tap chi Marketing nhu the ndo? (1 Id khdng hdi Idng, 5 Id hodn todn hdi long) (Khoaiih tron con so ban lua chon) H o d n todn khdng Hodn todn hdi Idng 1r 2]T[4_|5 12 N h u n g chuyen myc ndo sou d a y theo b a n trong tuong lai Tap chi Marketing nen cd? (Chon nhung chuyen muc ihich hap) Ldp ke hopch marketing X d y d u n g thuong hieu cho cdc d o a n h nghiep vua vd nhd C h i e n lupc M a r k e t i n g vdi ngdn sdch hpn che Xdy d u n g thuong hieu vOng mpnh vd khdc biet PR (quan he cdng chung) N h u n g hogt d o n g Marketing noi bdt IJng dung nghien cuu thi trudng trong quy&t dinh marketing H d n h vi ngudi tieu dung 3 6 0 d p truyen thdng - H 6 a nhdp vdi M a r k e t i n g nhu the ndo Marketing d vung ndng tfidn

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