Social Motives

- may be learned or unlearned. Affection - a feeling that begins with ones mother - a craving desire to love other people - related to fear Affiliation - kind of motivation and serves as incentive to be with others - one of the factor: FEAR Social Approval - series of motives which a persons state or standing with other people is the concern a. Status refers to a person to behave in socially acceptable ways regarding his/ her desire whether weak or strong. b. Self-esteem a need to concern oneself well in relation to others. - a total desire for social acceptance. - a need and urge of respect oneself despite of what others think and criticize - satisfied through ACHIEVEMENT Achievement- building up of self-esteem a. High achievement need significantly increases intelligence. - causes some people to measure level of intelligence with aptitudes. - affected by intelligence b. Fear of failure mixed with achievement need - depends on what kind of need achievement one may have. c. Risk taking people with high achievement need takes this as a challenge thus fulfilling their motivation.

- a compromise between the very easy and the very difficult is chosen Cognitive dissonance - Festingers theory of view of belief and behavior imbalance. - a social motive in which discrepancy perception is inspiring and the person aims to reduce the discrepancy. Discrepancy or dissonance motivation the human drive based on a need to balance behavior with learnings or beliefs. - psychological discomfort is experienced - the tendency in trying to change behaviors and beliefs so that they agree better. Maslows Hierarchy of Needs Theory Motives are based on physiological ones and vice versa according to most of the psychologists. Abraham Maslow - development of humanistic psychology leader. - considers a hierarchy or level of motives arising from basic biological needs present since birth.