S18A1lClC MAnACLMLn1

Dnl1 1
W MLAnlnC
W nLLu
98CCLSS Cl S1 MAnACLMLn1
9ASLS ln S18A1LClC MAnACLMLn1 98CCLSS
LS1A8LlSMAn1
Cl S18A1LClC
ln1Ln1
lC8MDLA1lCn
Cl S18A1LClLS
lM9LLMLn1A1lCn
Cl
S18A1LClLS
S18A1LClC
LvALDA1lCn
LLLMLn1S Cl S18A1LClCMAnACLMLn1
98CCLSS
W LsLabllshlng Lhe hlerarchy of sLraLeglc lnLenL
CreaLlng and communlcaLlng a vlslon
ueslgnlng a mlsslon sLaLemenL
ueflnlng Lhe buslness
SeLLlng ob[ecLlves
W lormulaLlon of sLraLegles
9erformlng env appralsal
uolng orgz appralsal
lormulaLlng corporaLe level sLraLegles
lormulaLlng buslnesslevel sLraLegles
DnderLaklng sLraLeglc analysls
Lxerclslng sLraLeglc cholce
9reparlng sLraLeglc plan
W lmplemenLaLlon of sLraLegles
AcLlvaLlng sLraLegles
ueslgnlng Lhe sLrucLure sysLems and process
Managlng behavloral lmplemenLaLlon
Managlng funcLlonal lmplemenLaLlon
CperaLlonal lmplemenLaLlon
CperaLlonallslng sLraLegles
W 9erformlng sLraLeglc evaluaLlon and conLrol
9erformlng sLraLeglc evaluaLlon
Lxerclslng
SLraLeglc conLrol
8eformulaLlon of sLraLegles
S18A1LClC MAnACLMLn1 98CCLSS
SLraLeglc conLrol
SLraLeglc
lnLenL
vlslon
Mlsslon
8uslness
ueflnlLlon
8uslness
Model
Cb[ecLlves
SLraLegy lormulaLlon
LnvlronmenLal organlzaLlonal
appralsal appralsal
SWC1 Analysls
SLraLegy
lmplemenLaLlon
9ro[ecL
9rocedural
8esource
allocaLlon
SLrucLural
behavloral
luncLlonal

operaLlonal
SLraLeglc
evaluaLlon
Dnl1 3
LnvlronmenLal 1hreaL and CpporLunlLy 9roflle (L1C9%
W LnvlronmenLal naLure lmpacL
SecLor of lmpacL of each secLor
Socloeconomlc
MarkeL
lnLernaLlonal
9ollLlcal
8egulaLory
CusLomer
Suppller
1echnology
CompeLlLor
lnLernal sLrengLhs and weaknesses
MarkeLlng and ulsLrlbuLlon lacLors
lncludes markeL research ldenLlfylng markeL
developlng producL LesLlng cusLomer reacLlon
8u Lnglneerlng lacLors
1% Can lead Lo new or lmproved producL
2% Can lead Lo lmproved manufacLurlng or maLerlal
process
9roducLlon and CperaLlon ManagemenL lacLors
CorporaLe 8esource and 9ersonnel facLors
llnanclal and AccounLlng lacLors
SLraLeglc AdvanLage 9roflle(SA9%
W CapablllLy naLure of CompeLlLlve sLr
lacLor lmpacL weaknesses
1 llnance
2 MarkeLlng
3 CperaLlon
4 9ersonnel
3 lnformaLlon
6 Ceneral managemenL
W llnance source usages managemenL
W MarkeLlngproducL relaLed prlce relaLed
promoLlon relaLed
W CperaLlonproducL raw maLerlal sysLem
W 9ersonnel
W lnformaLlon relaLed
W Ceneral managemenL capablllLles
Dnl14
W Crand sLraLegles and Lhelr sub sLraLegles
CorporaLe level
sLraLegles
SLablllLy Lxpanslon 8eLrenchmenL ComblnaLlon
SLablllLy
sLraLegy
no change /uo
noLhlng
9roflL
9ADSL/9roceed
wlLh cauLlon
SLablllLy
W When sLablllLy sLraLegy
Same producL
Same servlce
Slmllar secLor
lncremenLal lmprovemenL
uefenslve mood
8educe compeLlLlon
MalnLaln comforL ablllLy
W why sLablllLy sLraLegy
9ercelves lLself as
successful
Less rlsky
no searchlng for
alLernaLlve
no dlsrupLlon ln rouLlne
work
LnvlronmenL ls sLable
SLop performance gap
Lxpanslon sLraLegy
ConcenLraLlon
lnLegraLlon ulverslflcaLlon lnLernaLlonallzaLlon CooperaLlon ulglLallzaLlon
Grand
strategies
Stability
No change Profit
9ause
Expansion
concenLraLlon
MarkeL
developmenL
9roducL
developmenL
MarkeL
peneLraLlon
lnLegraLlon
verLlcal
horlzonLal
ulverslflcaLlon
ConcenLrlc/
relaLed
MarkeL relaLed
1echnology
relaLed
8oLh
ConglomeraLe/
unrelaLed
lnLernaLlonallzaL
lon
lnLer naLlonal
mulLldomesLlc
global
1ransnaLlonal
cooperaLlon
Merger and
AcqulslLlon
orlzonLal
verLlcal
ConcenLrlc
ConglomeraLe
!olnL venLure
SLraLeglc
Alllance
9ro compeLlLlve
noncompeLlLlve
compeLlLlve
9re compeLlLlve
ulglLallzaLlon
retrenchment
1urn around dlvesLmenL llquldaLlon
combintion
slmulLaneous SequenLlal boLh
Lxpanslon sLraLegy
W When
AddlLlonal producL
AddlLlonal servlce
Ma[or lncrease ln presenL
deflnlLlon
8edeflnlng buslness
deflnlLlon
W Why
volaLlle envlronmenL
Lxpanslon wlLh
effecLlveness
Soclal beneflL from
expanslon
llnanclal reward
Lxperlence curve
CrowLh ylelds monopoly
SLock holders and
securlLles analysLs
8eLrenchmenL sLraLegy
W When
8educLlon of servlce
8educLlon of producL
luncLlonal lmprovemenL
Lhrough reducLlon of
acLlvlLy
W Why
noL dolng well
9ercelved lLself
performlng poorly
noL meL ob[ecLlves
LnvlronmenLal LhreaLs
8eLLer opporLunlLles are
percelved else were
ComblnaLlon sLraLegy
W When
SlmulLaneous
SequenLlal
W Why
LnvlronmenL
Lconomy