MUHAMMAD ALI JINNAH UNIVERSITY

Name Student ID Subject

Imran Shahid : : : Sp10-MB-0076 Brand Management Sir, Syed Hassan Aftab

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Introduction We are going to launch a new product which is eye glasses and my brand name is Eye & Eye Care Need Realization After survey in a market we have a realized that there is need of a good brand of eyes glasses then we have decided to work on this brand. Brand Identity Our Brands identity will be based on trust and Quality thats why we are coming up with the very expensive equipment in the market and also highly qualified doctors for analysis the eye problem / weakness and then suggest the glasses. Positioning Statement Care your eyes Promise Delivered 99.9 % accuracy granted of glasses Brand Value Pyramid Features and Attributes Ergonomic frames and imported glasses. Functional benefits Will protect your eyes from more weakness Emotional Benefits

Our Brand will be only for elite class due to very much expensive after used they will feel prestige. Association Waseem Akram and ex- President / General Pervaiz Musharaf are using our quality brand. 9.9 % accurate.

Publicity We will also launch a campaign in Perl continental / Shertten hotel and other biggest hotel with mobile checkup computerized setup for just awareness of eyes care. Point of priority Eye glasses category. Point of difference After testing your eyes through accurate equipment and suggested the highly qualified by the doctors then specially will prepare. Warrantee Money back grantee for one month. Feed back After a month we called to our valued customer and ask our result / satisfaction from our branded glasses. Relationship with costumers After purchased we take some information from customers like contact no / address . when our customers birth come we send some gifts on the given address.

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