Ten Critical Decision Areas for a Business Idea

Product Line: Eyewear

Brand Name: EnchantEyes

Submitted by:

Shah Ali

Registration no. 04152013022

BBA-VII

Section A (Morning)

Submitted to:

Sir. Jawad Talha

Course: Operational Management

Quaid-i-Azam School of Management Sciences (QASMS),

Quaid-i-Azam University, Islamabad

 Introduction:

Presenting EnchantEyes: A Place Where Enchantment and Vision Collide

Welcome to EnchantEyes, a place where eyewear expresses your individual style and vision

beyond the ordinary. At EnchantEyes, we consider eyewear to be more than just a fashion

accessory—rather, it's a statement piece that highlights your unique style and improves your

field of vision. Our trip combines state-of-the-art technology with outstanding style, and we

cordially invite you to join us on an experience where each pair of EnchantEyes eyewear is a

tribute to quality, personalization, and unwavering vision. Discover the possibilities as we

reinvent the eyewear experience, providing you with a charming journey through the realms

of clarity and individual expression in addition to glasses.

Here at EnchantEyes, we think that eyewear is more than simply a piece of clothing—

it's a statement that expresses your individuality and improves your eyesight. Our goal is to

deliver you eyewear that exceeds expectations by merging outstanding style with state-of-the-

art technology. Allow us to take you on an adventure where each pair of EnchantEyes

eyewear is an ode to excellence, customization, and clarity. You may customize your

experience using eyeglasses with EnchantEyes. Select from a wide variety of frames, shades,

and materials to make a pair that perfectly captures your unique sense of style. We have an

extensive variety of framework styles to accommodate various preferences, ranging from

traditional elegance to modern beauty. We offer the ideal frame for you, whether you like

bold and fashionable or classic and elegant. Your vision is unique, and so should be your

lenses. We provide advanced glass quality customization, allowing you to tailor your lenses

based on your specific needs. From anti-glare coatings to blue light filters, photochromic

lenses, we ensure your visual comfort and protection.

Your eyes deserve the best. EnchantEyes goes beyond standard lenses, offering

customization options that supply to your specific visual needs. From prescription lenses to

advanced coatings, we prioritize your eye health and clarity.

With the use of environmentally friendly materials in our designs, EnchantEyes is pleased to

welcome a new era in eyewear. We emphasize the use of materials that minimize our

environmental footprint without sacrificing beauty or quality, from recycled plastic frames to

sustainably obtained wood finishes.

EnchantEyes is actively engaged in exploring recyclability and upcycling initiatives. We

encourage our customers to participate in our recycling programs, ensuring that old or

unwanted eyewear is repurposed or recycled responsibly. Together, we can contribute to

reducing the environmental impact of eyewear production.

We offer Framework style and glass quality customization according to the need of customer.

Free optical checking by opticians after purchasing eyewear from their and offering warranty

also and offering complementary items alongside eyewear such as safety casing and

cleansing chemical etc.

SWOT Analysis.

Strengths:

 Innovative design philosophy

 Customization Options

 Glass Quality Customization

 Sustainability Focus

Weaknesses:

 Cost of Customization

 Limited Physical Presence

Opportunities:

 Growing Sustainable Market

Threats:

 Intense Market Competition

 Ten Critical Decision Areas

Design of Goods and Services:

We believe in redesigning eyewear as more than just a fashion accessory; it should be a

personalized expression of style and a commitment to visual quality. Our design concept is

based on three pillars: great style, cutting-edge technology, and environmental responsibility.

 Style: Aesthetic Elegance: Each pair of EnchantEyes eyeglasses will be carefully

designed to embody a perfect balance of elegance and modern flair. Our frames are a

tribute to creativity and manufacturing, making them stand out as expressions of

personality.

 Cutting-Edge Technology: Smart eyeglasses Integration: EnchantEyes is at the

forefront of innovation, seamlessly integrating cutting-edge technology into its

eyeglasses. From augmented reality features to UV protection and hidden camera

customization, our smart eyewear solutions transform how you perceive and interact

with the world.

 Environmental Responsibility: Eco-Friendly Materials: EnchantEyes proudly

welcomes in a new era of eyewear by favoring environmentally friendly materials.

Our dedication includes recycled plastic frames and responsibly sourced wood

treatments, guaranteeing that your style does not come at the expense of the

environment.
Managing Quality:

EnchantEyes' dedication to providing eyewear that meets expectations extends to our

demanding quality management processes. We think that the quality of our products reflects

not only workmanship but also our commitment to client happiness, individuality, and

environmental responsibility.

 Craftsmanship Excellence: Each pair of EnchantEyes eyewear undergoes careful

attention to detail, ensuring that the design, materials, and assembly meet the highest

standards.

 Customization Precision: Our wide variety of frames, shades, and materials are

subjected to stringent quality control measures, allowing you to create eyewear that

perfectly captures your unique sense of style.

 Visionary lens quality: Advanced glass quality customization is at the heart of

managing vision-related quality.

 Environmental Responsibility in Design: We manage quality by emphasizing the use

of environmentally friendly materials in our designs, ensuring that our eyewear

minimizes its environmental footprint without compromising beauty or quality.

 Sustainable Practices: Our commitment to sustainability is not just a measure of

product quality but an integral part of our vision for a more responsible future.
Process and Capacity Design:

Our dedication to producing outstanding eyewear extends to the accurate design of our

processes and the strategic planning of our manufacturing facilities. We recognize that each

step in our journey contributes to the delightful experience that our customers deserve. Our

process design focuses on building seamless procedures that assure efficiency and perfection

at all stages of eyewear manufacture. From design concept to final product, each step is

meticulously planned to ensure the best quality.

Our process design features flexibility to support our clients' different choices, allowing them

to customize their eyewear experience to match their own style and vision requirements.

Recognizing the dynamic nature of the eyewear industry, we designed our process and

capacity to be flexible. This enables us to quickly respond to shifting industry trends, client

preferences, and technical improvements, ensuring EnchantEyes' continued leadership in

innovation.

Environmental responsibility is included into our process and capacity designs. We improve

our production methods to minimize waste, study eco-friendly products, and actively pursue

chances for sustainability.

Location Strategy:
This is most crucial part of running a business properly and takes the business to success;

Location is an important variable in business success. The appropriate location can enable

access to customers, boost visibility, generate competitive advantages, supply essential

resources, comply with regulatory requirements, effectively manage expenses, and align with

target market preferences. As a brand that represents excellence, customization, and

environmental responsibility, it should develop a strategic location plan that is consistent with

its core values and commercial goals, right?

Here is a best location strategy for my brand EnchantEyes.

 Global Retail Market Share: Creating flagship locations in major global fashion hubs

to guarantee a worldwide retail presence. Cities renowned for shaping fashion trends

will serve as a stage for showcasing EnchantEyes' dedication to exceptional design

and personalization.

 E-commerce Fulfillment Centers: Placing strategically located e-commerce

fulfillment centers to efficiently serve digital customers. This supports the brand's

goal of making customization options accessible to a global audience through online

channels.

 Collaborative locations for sustainability initiatives: Choosing venues that promote

partnership with environmentally concerned organizations. Proximity to

sustainability-focused partners and suppliers will boost EnchantEyes' environmental

initiatives and lower the overall environmental effect of eyewear manufacture.

  Sustainable Occasions & Pop-Up Shops: Participate in pop-up shops and

sustainability-focused events in areas with a high level of environmental

consciousness. Customers are also encouraged to actively participate in EnchantEyes'

recycling and upcycling programs, in addition to increasing brand visibility.

Layout Strategy:

One of the most important choices that affect how efficiently things work over the long term

is layout. Because layout determines an organization's competitive priorities in terms of

capacity, procedures, flexibility, and cost as well as quality of work life, customer interaction,

and image, it has strategic difficulties. Here's a layout strategy tailored to align with brand

values:

 Customization Center: Provide a specific customization area in the store where clients

can make their own glasses. Customers should be able to mix and match components

in this area to suit their own taste thanks to the large number of frame types, colors,

and materials available.

 Zones for Technology Integration: Include areas with technology integration so that

clients may test out the latest functions of smart eyewear. To highlight the tech-driven

elements of your eyewear collection, incorporate interactive displays and virtual try-

on choices.
  Lens Customization Lab: Establish a lab for lens customization so that clients may see

how lenses are customized to meet their unique requirements. Display the latest glass

quality modification options available, such as blue light filters and anti-glare

coatings, to show your dedication to protecting and enhancing visual comfort.

 Zone for Recycling and Upcycling: Make a space in your home for projects involving

recycling and upcycling. By offering a convenient location for clients to drop off their

used or unwanted glasses, you may encourage them to take part in your recycling

efforts. Provide details about EnchantEyes’ s efforts to actively lessen the

environmental impact of the production of eyeglasses.

 Seating and Relaxation Areas.

 Online Integration Stations.

Human Resources and Job design:

Every organization has Human Resources department to manage employees work balance

and which is also responsible for job recruitment, employee training and managing resources.

HR departments also handle employee compensation, benefits, and terminations.

The process of defining a worker's tasks and responsibilities is called job design. Optimizing

work processes is its primary goal in order to maximize performance and produce value.

However, it's also essential to producing high-caliber employment that benefits company and

employees alike. As my business has O-2-O (online to offline) strategy, so the job design

must contain retail and online operations positions.

 Retail Positions: Store Manager: Responsible for overseeing the operations of

EnchantEyes’ physical retail stores.

Sales Associates: Engaged in assisting customers, providing information about

Products and facilitating sales in-store.

 Online Operations: The E-commerce Manager is responsible for managing the

online platform, supervising product listings, guaranteeing an effortless online

shopping experience, and optimizing the website for maximum sales.

Customer Service Representatives: Respond to complaints, issues, and questions from

customers via a variety of methods.

 Supply Chain and Logistics: Supply Chain Manager: Oversees the complete supply

chain, making sure that eyewear is sourced on schedule and distributed to clients or

stores effectively.

Logistics Coordinator: Arranges for the delivery and transit of eyeglasses items to

various destinations.

 Product Development and Design: Product Manager: Involved in the development

of new eyewear products, from design to production.

Designers: Create and design new eyewear styles, considering market trends and

customer preferences.

 Human Resources: HR Manager: Manages recruitment, employee relations, and

overall human resource functions.

 Training and Development Specialist: Provides training programs for employees to

enhance skills and knowledge.

 IT and Technology: IT Support: Manages and supports the company's information

technology infrastructure.

Data Analysts: Analyze customer data and market trends to inform business.

Supply chain management:

It is a comprehensive process that involves the planning, coordination, and control of the

various activities involved in the production and delivery of goods or services from the

manufacturer to their final customer. Throughout the whole supply chain, supply chain

management aims to maximize effectiveness, reduce expenses, and improve customer

satisfaction.

 Planning: EnchantEyes carefully arranges for the production, sourcing, and delivery

of personalized eyewear. Planning ensures that production follows client preferences

by projecting demand for particular frame types, materials, and customization

possibilities.

 Sourcing: We have made sustainable sourcing its main focus. The company works

with suppliers who are as dedicated to using environmentally responsible products as

it is, like repurposed plastic and wood treatments made from sustainable wood. To

preserve the sustainability and quality of raw materials.

  Manufacturing: We are using technologically advanced production procedures to

guarantee accuracy and effectiveness. The customization studio uses state-of-the-art

equipment to create customized eyeglasses while upholding a high standard of quality

for all items.

 Transportation: Transportation and logistics have been simplified to leave a less

carbon imprint. EnchantEyes strategically selects eco-friendly transportation options

and locates distribution centers efficiently. Delivery to clients is ensured to be

sustainable and on schedule with real-time tracking.

Inventory Management:

Focuses on balancing the need for customization with efficient stock levels. The business

tries to provide an extensive range of frames, shades, and materials while steering clear of

extra inventory, thereby enhancing a customized and simplified consumer experience. By

using real-time tracking technologies, EnchantEyes is able to keep an eye on the movements

of inventories, from raw materials to completed goods. This reduces the possibility of stock

outs and guarantees timely replacement. Just-in-Time inventory management minimizes

excess inventory and related holding expenses. In addition to improving operational

effectiveness, this lean inventory management approach lowers the possibility of out-of-date

products.

Implementing real-time tracking systems allows EnchantEyes to monitor inventory

movements, from raw materials to finished products. This ensures timely restocking and

minimizes the risk of stock outs.

Scheduling:

Scheduling refers to the process of planning and organizing activities, events, or tasks over a

specific period, allocating resources, and setting timelines to ensure efficient and effective

execution. It involves determining how and when to carry out different tasks while

considering dependencies, timelines, and resource availability into account. EnchantEyes

involves the systematic planning and coordination of various activities to ensure the efficient

operation of the business. The brand's commitment to excellence, customization, and

sustainability is reflected in its scheduling practices.

The customization studio operates efficiently to craft personalized eyewear, ensuring that

each pair meets the brand's standards of excellence.

To enhance the personalized experience, EnchantEyes schedules customization appointments

for customers. This allows dedicated time for eyewear experts to assist customers in selecting

frame styles, materials, and customization options.

 Production scheduling, Customization appointments, Staff rotations and shifts and

Inventory restocking scheduling.

Maintenance:

Maintenance, a fundamental concept in various sectors, plays a pivotal role in ensuring the

smooth operations including functional checks, servicing, repairs, and replacements.

Regularly inspect and maintain the machinery and equipment used in the manufacturing and

customization processes. This proactive approach helps identify and address potential issues

before they impact production. Implement quality assurance inspections to maintain the high

standards of excellence that EnchantEyes promises. Inspections should cover frame

construction, lens quality, and customization details to ensure consistency and customer

satisfaction. Regularly assess and update sustainability initiatives, including recycling

programs and eco-friendly packaging. EnchantEyes should actively seek ways to minimize its

environmental footprint and communicate these efforts to customers.

Conclusion:

In summary, EnchantEyes is more than just a brand of eyewear; it is a symbol of excellence,

customization, and sustainability. With a trip that combines modern technology and

exceptional style, EnchantEyes provides a distinctive eyewear experience that exceeds

expectations. With a wide selection of frame styles and sophisticated glass quality

modification, EnchantEyes makes sure that every pair of eyeglasses is a tribute to uniqueness

and clarity.

EnchantEyes is leading the eyewear business by focusing on environmental responsibility in

addition to fashion and customization. A new era in eyewear is marked by the use of eco-

friendly materials, an emphasis on upcycling and recyclability, and an appeal for consumers

to become involved in recycling programs. These factors all work together to promote

sustainability without sacrificing style.

As a business that actively influences the future of eyewear rather than just imagining it,

EnchantEyes stands out in a world where eyewear is more than just a practical accessory.

When consumers wear EnchantEyes eyewear, they're wearing more than simply spectacles—

they're wearing a symbol of quality, personalization, and dedication to a beautiful and

sustainable future.