ADIDAS

ADIDAS
Quality Statement:
“Product quality is an imperative! We here at Adidas have established standards and rules that
specify the company's responsibilities towards its global workforce. With our company-wide
product safety and quality assurance policies in place, we guarantee consistency in applying
physical, chemical product safety and conformity standards across all brands of the company. To
ensure product quality and consumer-safe products, all materials and product samples have to
pass a rigid compliance process and are tested in accordance with customized material and
product testing specifications and procedures”
Evaluation on the basis of 7zero’s and pillars of TQM
The quality statement of Adidas is in symmetry with the 7 Zero’s and the Pillars of TQM,
thereby highlighting the fundamental aspects that comply with distinct policies and standards.
The manuscript synchronizes itself completely with the features of comprehensive screening,
customization, mitigation of risks and a proactive approach to help it apprehend the need and
make room for further enhancement. However, the quality statement of Adidas did not entirely
justify the concepts of “zero setup time” and “zero purchase time”, hence leaving a gap to be
bridged.
In totality, we can say that the quality statement of Adidas could have been more detailed with
respect to the purchase and production of goods/raw materials, besides laying added emphasis on
prevention of defects and zero improvement time to achieve continuous modification.
New Quality Statement:
“Adidas ensures that all products are truly in conformance with the policies set in place by the
regulatory boards and corporates with global functions so that the quality standards are
completely harmonized. We plan on implementing an end to end CMA process to resolve quality
related complaints and ensure inbound inspection for development and feedback. Lastly, we
strive to achieve and manage an effective communication with suppliers and retailers to increase
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the promptness in executing tasks of production through competent teamwork, thus, minimizing
defects and risks and underlining customer satisfaction through quality”
SONY
Quality statement:
Sony is committed to improving product and service quality from its customers' viewpoints and
works hard to maintain and enhance customer satisfaction, confidence and trust. This effort is
driven by Sony's most important goal: to remain a highly trusted partner to its customers.
Sony’s quality statement depicts that the resources are intended to be configured in such a way
that will define quality management in company’s system across all the processes and the three
major resources human, technical and financial resources, to avoid any type of ambiguity and for
crisis management.
Zero setup time
In accordance with the zero setup time , the quality policy and philosophy of the company
clearly defines the guidelines that system and employees are of greater responsible in providing
high quality in every product and service from it’s planning, development, design, production to
its sales and delivery.
Zero defect time
Sony intends to provide product and services that ensures the quality which will be beyond the
expectation of is customers providing the perfect solution in accordance with zero defect time to
for coming up with good qualitied products and services.
Zero purchase time and inventory time
Through its stakeholder engagement activities and legal code of conduct Sony intends to
maintain good relationship with its suppliers, employees and other business partners for pursuing
the business activates smoothly as to be called a good quality organization with zero purchase
time and inventory time.
Zero Feedback time
According to the zero feedback time and zero improvement time, Sony intends to strives to get
product feedback from its users, for this Sony implements programs wherein users with visual
impairments use products for a designated period of time and provide feedback to improve
product design, the company uses repeated cycles of user testing to improve the accuracy of the
product’s accessibility functions.
Continuous improvement
Sony ultimately believes in continuous improvement in its product, services, research and
development techniques, programs, environmental technologies and social conduct for its
internal and external business partners.
New Quality Statement
“The main focus of the company is to serve the customers best according to their needs and
enhance their satisfaction level with greater experience of using the provided products and
services that are high quality and valuable to them. The high quality products and services
offered by Sony are designed in such a way that ensures quality, safety and long term reliability.
The corporate strategy and quality policy of Sony depicts the long term relationship and alliance
of company with all its stakeholders in defining the role and responsibility of every individual to
bring innovation and enhance creativity”.
HONDA
Quality Statement:
“To ensure our ongoing viability as a company within this evolving environment, a future-
looking vision that can quickly address the changes of the times is essential. Maintaining a global
viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price
for worldwide customer satisfaction. Honda aims to undertake the resolution of problems while
listening to the voices of its diverse stakeholders so as to meet their expectations and earn their
trust.
Customer Focus
The quality statement of Honda is well structured and covers a range of concepts, important to
maintain its quality standards and come out as a worthy company. The contents of the statement,
emphasize on identifying problems, forming a framework of enhancement and accentuating
customer satisfaction.
Zero feedback time and Zero setup time
The script further concentrates on “zero feedback time”, by aiming to meet the expectations of
the customers and “zero setup time”, which takes into account the value of time and commits to
deliver quality with extraordinary perfection.
Continuous Improvement
Adding to that, the company encourages open communication and strives constantly for an
effective and efficient workflow, thereby, empowering teamwork. However with an additional
focus on the “zero crises”, one can find the quality statement of Honda to be a flawless
manuscript.
Summing it all up, we can clearly see that Honda’s quality standards are built strongly on the
edifice of 7 Zero’s and Pillars of TQM which ultimately help the firm in attaining a position it
has today.
“Honda strives to take initiatives not bound by preconceived ideas, recognize and respect
individual differences and mutual trust. By following a thorough and rigorous screening process,
we aim to enhance the mobility of the company in all fields of the global world. Honda believes
in sustainability together with society to make further strides with era of change and conform to
global quality standards to achieve customer satisfaction and reliance”
PROCTER AND GAMBLE
Quality Statement:
“We aim to provide branded products and services of superior quality and value that improve the
lives of the world’s consumers, now and for generations to come. As a result, consumers will
reward us with leadership sales, profit and value creation, allowing our people, our shareholders,
and the communities in which we live and work to prosper”

Leadership
P&G's quality philosophy is grounded in a belief that through the proper implementation of a
global environmental program the will gain leadership in industry.
Customer Focus
They concentrate more on environmental innovation and accountability as a means to
accomplish customer satisfaction and trust.
Continuous effort and improvement
Procter and Gamble believe that environmental progress is a never-ending journey of continuous
effort and improvement and hence, by focusing on improving the lives of consumers through
innovative technologies that work better and more efficiently, the company can continue to
sustain both the growth of their business and the health of the environment.
Summing it all up, the quality statement of P&G, highlights less on the 7 Zero’s and more on the
Pillars of TQM based on innovation, revolution, prevention, cooperation and satisfaction.

“To create the most successful global brand in every category, everywhere we
compete. We have always committed ourselves to business growth, consumer satisfaction
and community development. By learning more about what drives our purpose of providing
products and services of superior quality and value to the world's consumers, we aim to become
one of the most thriving operations in Pakistan based on integrity, trust, passion for winning,
leadership and ownership”
COLGATE
Quality Statement:
Our goal is to provide consumers with the highest quality products by assuring their
performance, consistency, safety and value. This commitment is rooted in our corporate values
and is essential to our continued growth and success. We will meet our comprehensive "Global
Colgate Quality Standards" in the design, manufacturing, and distribution of our products as well
as meet or exceed all government requirements and consumer expectations worldwide. We will
maintain these high quality standards as we design and manufacture our products by the most
efficient means possible to ensure they are affordable to the greatest number of consumers
throughout the world. Our commitment to quality is vital to all we do.
Zero crisis time and Zero defect time
The quality statement depicts that the company is highly committed to preserve and build high
value towards the equities and resource management in order to operate worldwide efficiently
that reflects “zero crisis time” and the products being provided by the company provide the
customers high quality products that ensure consistent performance which reflects “zero defect
time”.
Zero setup time
The quality standards being set describes the quality in product consideration, raw and packaging
materials and quality testing of the products from the production to its delivery that reflects “zero
setup time”.
Zero purchase time
Colgate intends to produce product that ensures quality in being effective, safe and consistent for
the consumers worldwide through its standardized formulas and process used globally which
states that quality of Colgate is both absolute and universally recognizable.
Zero Feedback time
The company also believes in continuous improvement through periodic assessment periods and
regulatory feedback from the stakeholders.
Continuous improvement and Synergy
The company believes in continuous improvement in its products that can materially effect and
impact the sales and quality of the products to meet the needs of consumers. The company refers
to operate in global teamwork environment to achieve its goals globally.
Zero defect time
The company aims to deliver sustainable and standardized products to customers globally that
includes that requires no after sales service because of providing excellent products with zero
defects. The commitment to quality enables the company to work in accordance with needs of
customers.
New Quality Statement
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ADIDAS

Evaluation on the basis of 7zero’s and pillars of TQM

New Quality Statement:

Evaluation on the basis of 7zero’s and pillars of TQM

Zero setup time

Zero defect time

Zero purchase time and inventory time

New Quality Statement

Evaluation on the basis of 7zero’s and pillars of TQM

Zero feedback time and Zero setup time

New Quality Statement:

Evaluation on the basis of 7zero’s and pillars of TQM

New Quality Statement:

Evaluation on the basis of 7zero’s and pillars of TQM

Zero crisis time and Zero defect time

Zero setup time

Zero purchase time

Zero Feedback time

Continuous improvement and Synergy

Zero defect time

New Quality Statement

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