WORKSHEET 40 ADVERTISING GUIDELINES

Answer the Following Questions:

Company Name:

1. What are the features and benefits of my product or service?

2. Who is my audience?

3. Who is my competition and how do they advertise?

4. What are the goals of my advertising campaign?

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5. How much do I plan to invest for advertising?

6. What advertising methods will I use? Newspapers Radio Telemarketing Coupons Other Magazines Television Flyers Press Release Yellow pages Direct Mail/email Brochures Promo items

7. When will I use them and what will they cost? Method Newspapers Magazines Yellow pages Radio Television Direct Mail Telemarketing Flyers Brochures Coupons Press Release Promo items Other Other From To Cost

8. How will I measure the effectiveness of the advertising plan?

Worksheet Copyright 2010. All Rights Reserved. Business Templates 4u

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