Everybody has a story to tell. thefirstwire@aol.

com

Marketing Internship Summer 2012

Mission Statement To prepare college juniors and seniors for entry into the PR, journalism or editorial worlds by providing a thorough understanding of the dynamic functions of an elite public relations services organization to include theory and practical application of attained knowledge. Marketing - Understand the needs of a medium-sized business and affluent individual target markets. - Learn how to apply marketing skills and tactics. - Develop presentation skills. - Learn marketing tracking techniques. - Develop and coordinate firm wide mailing campaigns. - Understand and assist in the execution of Event Planning for clients and prospects. - Understand the necessity of detailed market research. - Learn and manage a firm wide Database information system to execute specific local campaigns and initiatives. - Become familiar with graphic design software programs. - Develop competencies in market planning and plan management. - Work with the firms unassigned client base in developing communication tactics. - Report directly to firms Marketing Director for additional marketing related duties. Our Goal with this internship program is allow individuals to be exposed to an exciting world of PR, journalism, & editing. We will look for the following: - Minimum 2.5 GPA - Willingness to commit fully to the program and work hard. - Professionalism - Prior experience not necessary, but valued. - Amazing interview skills; self-presentation is important.

Internship Objectives

Selection Criteria

[The First Wire]

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Everybody has a story to tell. thefirstwire@aol.com

Work Schedule/Pay

40-60 Hours/Week will be the average for the interns that we hire this summer. The First Wire is still within its first year and the intern will become a valued member of our team, contributing and adding their own thoughts, ideas, etc. when they feel it appropriate. Pay for marketing interns will be given on a monthly basis. The monthly stipend is equivalent to $10,000 across all TFW offices.

Submission

If an internship at The First Wire an up and coming PR & Journalism company appeals to you, please submit your resume, cover letter, and 3 references to TheFirstWire@aol.com by March 1st, 2012 at 5:00pm PST.

[The First Wire]

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