Scribd Logo
Upload

Welcome to Scribd!

  • CRM - 8

    Uploaded by

    Siddharth Bipin Mishra
    5 views9 pages
    The document discusses managing a CRM project, including defining core roles like the business sponsor, steering committee, and project manager. It suggests questions to determine whether outside help is needed and discusses delineating projects, developing a roadmap, and metrics for success like taking an incremental approach, avoiding scope creep, and involving users continuously. Potential pitfalls are also outlined, such as failing to define a strategy or success measures.

    Original Description:

    Original Title

    Crm - 8

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses managing a CRM project, including defining core roles like the business sponsor, steering committee, and project manager. It suggests questions to determine whether outside help is needed and discusses delineating projects, developing a roadmap, and metrics for success like taking an incremental approach, avoiding scope creep, and involving users continuously. Potential pitfalls are also outlined, such as failing to define a strategy or success measures.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views9 pages

    CRM - 8

    Uploaded by

    Siddharth Bipin Mishra
    The document discusses managing a CRM project, including defining core roles like the business sponsor, steering committee, and project manager. It suggests questions to determine whether outside help is needed and discusses delineating projects, developing a roadmap, and metrics for success like taking an incremental approach, avoiding scope creep, and involving users continuously. Potential pitfalls are also outlined, such as failing to define a strategy or success measures.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    MANAGING YOUR CRM PROJECT

    CORE CRM DEVELOPMENT ROLES


    Business Sponsor / Leader CRM Steering Committee Implementation project Manager Lead Developer Database developer Front end Developer Subject Matter Experts Optional roles :Director e-Business, Data warehousing / CIO / Strategic Planning head / Privacy Officer

    How well do we know CRM vendors external environment ? Are there critical one-time-only task that need completion ? Are we comfortable that our requirements are well defined ? Can we get started with our existing staff ? Project management Office ( PMO )

    Question that determine whether outside help is necessary

    CRM PROGRM AND REQUIREMENTS

    DELINEATING CRM PROJECTS

    CRM IMPLEMENTATION ROADMAP

    CRM DEVELOPMENT SUCCESS METRICS


    Incremental development vs big bang approach Requirements driven development scope creep Continuous user involvement Implementation process rigor

    CRM SUCCESS MEASUREMENT

    SINS OF CRM DEVELOPMENT


    Failure to define a CRM strategy Failure to manage staffing expectation Failure to define success Hasty ASP decisions Failure to improve business process Lack of data integration Failure to continue socialising CRM to the enterprise at large

    You might also like