@NICKWECREATE

THE COLLABORATIVE ECONOMY

NICK JANKEL, WECREATE
JAN 2012

BUILDING THE CAPACITY FOR LEADERS & ORGS TO INNOVATE COLLABORATIVELY THROUGH CAPACITY BUILDING, COACHING & DESIGN

ECONOMY
THE PRODUCTION, DEVELOPMENT & MANAGEMENT OF WEALTH & RESOURCES

TRIBES / CLASS

HIERARCHIES / MARKETS BUREAUCRACIES

TRIBAL
RESOURCES & WEALTH GIVEN TO THE STRONG

HIERARCHICAL
RESOURCES & WEALTH TAKEN BY THE POWERFUL

MARKET
RESOURCES & WEALTH FLOW TOWARDS THE INGENIOUS & INDUSTRIOUS (& BANKS / VENTURE CAPITALISTS)

TRIBES / CLASS

HIERARCHIES / MARKETS BUREAUCRACIES

NETWORKS / COLLABORATION

WHY COLLABORATIVE?

IN THE LAST 24 HOURS

1 BILLION
CONTENT PIECES ADDED TO FACEBOOK

70,000 HOURS
YOUTUBE VIDEOS UPLOADED

3 BILLION
YOUTUBE VIDEOS VIEWED

3 VIDEOS
PER GLOBAL INTERNET USER PER DAY

30 MILLION
IPHONE APPS DOWNLOADED AND FACEBOOK APPS DOWNLOADED

500 MILLION
SKYPE CALLS

100,000
NEW LINKEDIN MEMBERS

100,000
NEW INTERNET USERS

300 BILLION
EMAILS SENT

16 BILLION
SMS MESSAGES SENT

SO WHAT?

REVOLUTION 2.0

WITH GREATER LONG-TERM & FAR-REACHING IMPACTS THAN THE POLITICAL REVOLUTIONS THAT SHOOK THE WORLD

A revolution doesn't happen when society adopts new tools. It happens when society adopts new behaviours.
CLAY SHIRKY

DRIVEN
BY THE WEB (AND TECHNOLOGIES LIKE DEMOCRACY)

INSPIRED
BY PARTICIPATION

LIBERATING
INTRINSIC HUMAN NATURE TO CREATE, SHARE, CONNECT

5 MILLENNIA
100 WATTS / DAY+ A FEW TOOLS 10,000 WATTS / DAY + 1010 TOOLS

"Predicting the future of the Internet is easy: anything it hasnt yet dramatically transformed, it will. People, companies, investors and even countries cant stop this transformation. The only choice you have is whether you join the side of innovation and progress or you dont.
CHRIS DIXON

HIERARCHIES ARE BEING DISSOLVED IN A GLOBALISED PARTICIPATORY NETWORKED SOCIETY

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32

VERTICALS
BREAKING DOWN

SILOS
BLURRING LEADING TO MULTI-STAKEHOLDER PROJECTS

PRIVATE SECTOR

ADAPTABILITY SPEED PUBLIC SECTOR INGENUITY 3RD SECTOR

SCALE JUSTICE VISION

(COM)PASSION INDEPENDENCE CITIZENSHIP

PRIVATE SECTOR SHORT-TERM GREED IRRESPONSIBILITY ADAPTABILITY SPEED PUBLIC SECTOR INGENUITY 3RD SECTOR

SCALE JUSTICE VISION OPPRESSION INERTIA WASTEFULNESS

(COM)PASSION INDEPENDENCE CITIZENSHIP RIGHTEOUS INEFFECTUAL VESTED INTERESTS

PRIVATE SECTOR SHORT-TERM GREED IRRESPONSIBILITY ADAPTABILITY SPEED PUBLIC SECTOR INGENUITY 3RD SECTOR

SCALE JUSTICE VISION OPPRESSION INERTIA WASTEFULNESS

(COM)PASSION INDEPENDENCE CITIZENSHIP RIGHTEOUS INEFFECTUAL VESTED INTERESTS

PROFIT MOTIVE GREED IRRESPONSIBILITY

ADAPTABILITY SPEED INGENUITY

NETWORKED SOCIETY
SCALE JUSTICE VISION OPPRESSION INERTIA WASTEFULNESS (COM)PASSION INDEPENDENCE CITIZENSHIP RIGHTEOUS INEFFECTUAL VESTED INTERESTS

WE NEED ALL PARTS OF SOCIETY TO COME TOGETHER TO SOLVE OUR MOST PRESSING CHALLENGES www.wecreate.cc

40

POWER
LIES INCREASINGLY AT THE EDGES

PEER
POWER DISPLACES HIERARCHICAL POWER TO BECOME THE MOST IMPORTANT FORCE IN SOCIETY

PEOPLE POWER IS DRIVING EVERYTHING FROM THE RISE OF OBESITY TO THE UPRISINGS OF THE ARAB SPRING

DEBT
MOUNTAINS GROW

CRUNCH
CREDIT CRUNCH LIMITS CAPACITY TO GROW BUT NOT APPETITE

SCARCITY
NOT ENOUGH TIME, MONEY OR INTELLIGENCE TO WORK ALONE

ONE
PERSON, ENTERPRISE OR STATE CANNOT ACHIEVE AIMS ALONE

If you want to go fast, go alone. If you want to go far, go with a group.

AFRICAN PROVERB

IF YOU HAVE AMBITION YOU NEED TO COLLABORATE

AGE OF CO-CREATION

LAW
OF REQUISITE VARIETY

FIT THE CONTEXT

OR FAIL

GM - INVENTOR OF LINE MANAGEMENT & KPIS WENT BUST IN THE NETWORK

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PRINCIPLES
OF HOW WE DO BUSINESS MUST CHANGE

TRIBE (CLASS)

HIERARCHY

MARKET

NETWORK

CENTRAL IDEA

STRENGTH THROUGH SOLIDARITY

POWER THROUGH FEAR

REWARDS THROUGH COMPETITION

FLOURISHING THROUGH CO-CREATION

MOTIVES

LOYALTY AND KIN

FEAR AND VESTED INTEREST

GREED & SELF-INTEREST

COMMON PURPOSE & COLLECTIVE GROWTH

VALUE CREATION

COLLECTIVE EFFORT

CONQUER NATIONS & MARKETS

ECONOMIES OF SCALE & PROPRIETARY IP

ENABLING ECOSYSTEMS & COCREATIONS

TYPES OF LEADER

HERO

AUTOCRAT

ENTREPRENEUR / TECHNOCRAT

COLLABORATOR

NETS
WORK

REDUCE
TRANSACTION COSTS, OPPORTUNITY COSTS

INCREASE
FLOW OF IDEAS & INTENTIONS

OPEN UP
UP TO RESOURCES & SOURCES OF VALUE OUTSIDE OF THE ORGANISATION

COLLABORATION TAKES A SIGNIFICANT INVESTMENT OF ENERGY AND A DIFFERENT WAY OF WORKING

BUSINESS
AS UNUSUAL

KNOW
HOW

KNOW
WHAT, WHEN, WHO & WHY

IQ
MBAS & PHDS NOT AS IMPORTANT

CIQ
THE MOST IMPORTANT SKILL OF THE 21ST CENTURY

BACTERIA BETTER ABLE TO COLLABORATE THAN MOST OF US!

TRAINED
TO COMPETE

BORN
TO COLLABORATE

TRUST
YOURSELF & OTHERS

SEEK
WIN WINS

SEEK
WIN WIN WINS

ALWAYS
EXIST IF WILLING TO ABANDON ASSUMPTIONS

RISKY?
BUSINESS

HOLDING ONTO THE OLD IDEAS IS FAR MORE DANGEROUS THAN RISKING NEW ONES

COLLABORATIVE
RESOURCES & WEALTH FLOW TO THOSE WITH COMMON PURPOSE, OPENNESS & WILLINGNESS TO SHARE

"In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most eectively have prevailed.
CHARLES DARWIN

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