women entrepreneurship story

Lotte Tisenkopfa-Iltnere founder of MADARA Cosmetics

Women start-up

Company today

Department store Magasin, Denmark

Perfumery Sarma, Lithuania

MDARA brand shops in Riga

Department store, Denmark

Lessons learned 1: How to take off

education abroad / professional experience team of people from diverse fields diverse personalities - from creative to rational common idea unites differences and promotes development What helped: family support and involvement mentoring small grants dedicated and hard work

Idea:

to encourage Northern European youth to start businesses with high-quality niche products

Lessons learned 2: Make use of the region

appealing brand concept local design research with local universities focus on Northern markets, then on the rest of the world

Idea:

Northern Europe is less populated with multinational brands. An appealing local brand can outperform global products. Strong Northern-base helps to conquer other markets.

Thank you!