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  • Report Format Rural

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    Raisa Mehroj
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    This report provides a format for marketing in rural areas. It includes a literature review on rural marketing opportunities, an analysis of the business and competitors in the selected product category, details on target customers and marketing strategies like objectives, positioning, pricing, promotion, and distribution. It also covers brand development, current and future product offerings, and conclusions with references.

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    This report provides a format for marketing in rural areas. It includes a literature review on rural marketing opportunities, an analysis of the business and competitors in the selected product category, details on target customers and marketing strategies like objectives, positioning, pricing, promotion, and distribution. It also covers brand development, current and future product offerings, and conclusions with references.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Report Format Rural

    Uploaded by

    Raisa Mehroj
    This report provides a format for marketing in rural areas. It includes a literature review on rural marketing opportunities, an analysis of the business and competitors in the selected product category, details on target customers and marketing strategies like objectives, positioning, pricing, promotion, and distribution. It also covers brand development, current and future product offerings, and conclusions with references.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Report format for Rural Marketing

    Cover Page Literature review on the prospect of Rural Marketing Rationale for selecting the topic/Product (Business opportunity in the selected category) Industry analysis (Competitor analysis) - other competitors in the rural market Product/service offerings Target Market analysis market demographics & consumer characteristics Marketing strategy development Marketing objectives, positioning strategy, marketing mix (pricing, distribution, promotion advertising, sales strategy) Brand development Logo design, Slogan of the brand, Brand awareness Product promotional campaign (use of socio-cultural events in rural atmosphere) Future market offerings Conclusions References

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