TATA DoCoMo, usually referred to as DoCoMo (not to be confused with NTT Docomo), is an Indian cellular service provider on the

GSM and CDMA platform-arising out of the TATADOCOMO LTD strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. TATADOCOMO LTD the country's sixth largest operator in terms of subscribers (including both CDMA and GSM). TATADOCOMO LTD received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in South India and currently operates GSM services in 18 of 22 telecom circles. It has licence to operate in Delhi but has not been allocated spectrum from the Government.[1] Docomo provides CDMA services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas. On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India . Tata DOCOMO had about 42.34 million users at the end of December 2010.[2] On 20 October 2011, TATADOCOMO LTD brought its brands - GSM, Photon,INTERNET TATADOCOMO Walky - under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011.[3] Contents [hide]

1 Rebranding 2 GSM o 2.1 Network Coverage o 2.2 3G 3 Recent Campaigns 4 Competitors 5 See also 6 References 7 External links

[edit] Rebranding On 20 October 2011, TATADOCOMO LTD bring its brands - GSM, Photon,INTERNET, TATADOCOMO Walky - under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011.[4] Tata DOCOMO LTD brand is still used in the Delhi circle, but is expected to be rebranded at a later date. The companies other brands - Virgin Mobile and T24 - are not part of the rebranding and will retain their names.[5]

TATADOCOMO LTD products have been renamed as below:

Tata Docomo on CDMA Tata Docomo Photon Tata Docomo Walky Tata docomo gsm 'Tata docomo internet

GSM Network Coverage Tata Docomo mobile service is available in the following circles:

Madhya Pradesh (3G) Maharashtra & Goa (3G) Mumbai Andhra Pradesh ' Bihar & Jharkhand Gujarat (3G) Haryana (3G) Himachal Pradesh Karnataka (3G) Kerala (3G) Kolkata ) Orissa Punjab (3G) Rajasthan (3G) Tamil Nadu Uttar Pradesh (East) Uttar Pradesh (West) (3G) West Bengal

Tata Docomo offer services in Assam, Delhi and the North-Eastern states. 3G On 19 May 2010, the 3G spectrum auction in India ended. Tata Docomo paid 5864.29 crores for spectrum in 10 circles. The circles it will provide 3G in are Madhya Pradesh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra & Goa, Punjab, Rajasthan and Uttar Pradesh (West).[6] On 5 November 2010, Tata DOCOMO became the first private sector telecom company (third overall) to launch 3G services in India, with a 20 city launch. The company will be investing USD 500 million in network roll out nationally.

Tata Docomo's HSPA+ 3G networks, set up with the assistance of NTT Docomo, supports highspeed internet access with speeds of up to 21.1 Mbps. The network also supports high definition voice for superior quality voice calls.[7] On July 19, 2011, Docomo and Aircel entered into a roaming agreement for 3G services to jointly roll out 3G networks in the circles where they both have spectrum. In the spectrum auction held last year, Aircel won 3G spectrum in 13 of India's 22 circles (service areas), while tata Docomo ltd was awarded 3G licenses in nine circles. This deal would give both companies 3G coverage in 19 telecom circles of India. They will not have coverage on 3 circles - Delhi, Himachal Pradesh and Mumbai. The companies have three circles in common - Karnataka, Kerala and Punjab.[8] On December 14, 2011, Docomo ended its agreement with Aircel. Both operators ended the deal after the Department of Telecom said that such 3G arrangements were illegal, as the pacts violate license terms and conditions.[9] Docomo had about 1.5 million 3G subscribers as of May 2011.[10] Docomo Has Launched 3G Internet Access Devices 3G e-Sticks and 3G Wi-Fi Hubs. Recent Campaigns Keep it Simple, Silly Tata Docomo refreshed its campaign starting April 8, 2011.The Keep It Simple, Silly ad features their new brand ambassador and bollywood star Ranbir Kapoor. The new ad campaign is claimed to be exciting and innovative and is being featured during the IPL 4 Season. It features Ranbir performing stand-up-comedy as a series of several 30 second episodes. Following its "Do the New" slogan Tata Docomo became the first to introduce Roam Free Packs to Postpaid customers offering free incoming roaming service while in Docomo Network. Competitors Tata Docomo competes with several other mobile operators throughout India. They are Aircel, Airtel, Cheers Mobile, BSNL, Idea, Loop Mobile, MTNL, MTS, Ping Mobile, Reliance Communications, S Tel, Uninor, Videocon and Vodafone. Tata Docomo's parent company also operates Virgin Mobile (GSM & CDMA).