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    Dana Ja
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    This document outlines 3 scenarios for advertising different brands and calculates expected payoffs. Scenario 1 has a payoff of 1000 KD with the highest expected value coming from advertising a luxury brand. Scenario 2 has no payoff as the results were equal. Scenario 3 has the highest expected payoff of 43 from advertising after the preliminary round.

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    This document outlines 3 scenarios for advertising different brands and calculates expected payoffs. Scenario 1 has a payoff of 1000 KD with the highest expected value coming from advertising a luxury brand. Scenario 2 has no payoff as the results were equal. Scenario 3 has the highest expected payoff of 43 from advertising after the preliminary round.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Book 1

    Uploaded by

    Dana Ja
    This document outlines 3 scenarios for advertising different brands and calculates expected payoffs. Scenario 1 has a payoff of 1000 KD with the highest expected value coming from advertising a luxury brand. Scenario 2 has no payoff as the results were equal. Scenario 3 has the highest expected payoff of 43 from advertising after the preliminary round.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    payoff in 1000 KD

    scenario 1

    36-35=1
    Finals advertising
    semi-finals
    36-36=0
    advertising
    preliminary
    36-(-3)=39
    advertising
    brand
    low cost brand
    medium-priced
    brand
    luxury brand

    selling price
    7000*100=
    700000
    15000*20=
    300000
    75000*1=
    75000

    scenario 2

    scenario 3

    65-65=0

    48-5=43

    65-12=53

    48-48=0

    65-60=5

    48-30=18

    comission

    expected value

    0.1

    70000

    0.1

    30000

    0.1

    7500

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