Professional Documents
Culture Documents
Book 1
Book 1
scenario 1
36-35=1
Finals advertising
semi-finals
36-36=0
advertising
preliminary
36-(-3)=39
advertising
brand
low cost brand
medium-priced
brand
luxury brand
selling price
7000*100=
700000
15000*20=
300000
75000*1=
75000
scenario 2
scenario 3
65-65=0
48-5=43
65-12=53
48-48=0
65-60=5
48-30=18
comission
expected value
0.1
70000
0.1
30000
0.1
7500