Present to:-Prof Sameer jana present by:-Kanhaiya rai Ramesh patel Jithu chandran Jintu chandran Mohd Arif

Vicky prajapati Ashish datt tripathi

The case study based on Indian Television industry which has experimental growth since the satellite came first to India cable penetration is only about 70% . This class of people of watching cable T.V. which is known as community class in Indian .The share of satellite and cable T.V. is 86.9%

Sony Entertainment Television is a key player in this space and has been a consistent and strong number two behind Star Plus ,which has been the undisputed leader since July 2000. It consist of five players. Star Plus has been the undisputed leader since July 2000 and has significance consolidated its position thereafter.

Sony Entertainment Television realized that women were the primary target audience who could get eyeballs for the channel. the challenge ,therefore ,was to create and sell a distinct viewing alternative, going beyond the clichd family drama with storylines resolving around family conflict and kitchen politics which is the predominant fare on general entertainment channel today.

Q.- What could be the probable sources of establishing the market share of the channel that are used in the case ?Can one rely on theauthencity of Sony dominance? why /why not? Ans-

To help Sony achieve its target of understanding what Indian women want, what secondary data sources would you suggest?

Ans-

they collect data

Internal sources of data

Company data Employee Record Sales Data Financial Record Other Publication

External Data
Published Data Government Sources Other data Sources

Ans:-Sony entertainment television realised that women were the primary target audience who could get eyeballs for the channel from this point of view the sony entertainment channel analyse different tv channel time slot 9-10pm.most of tv channel broadcost lots of entertainment programme.