Professional Documents
Culture Documents
MS-01 Management Functions & Behaviour
MS-01 Management Functions & Behaviour
MS-03
MS-03
(Total Unit 17) Block-1 : (1 Units)
Unit 1 Economic Environment Of Business
Block-2: (4 Units)
Unit 2 Unit 4 Unit 5 Unit 6
Block-3: (2 Units)
Unit 7 Unit 8
Block-4: (5 Units)
Unit 9 Unit 10 Unit 11 Unit 12 Unit 13
Block-5:(2 Units)
Unit 14 Unit 15
Block-6: (5 Units)
Unit 16 Unit 17
Block-3 Product and Pricing Decisions for the Rural Markets : (2 Units)
Unit 6 Product Development, Adoption Process and Modification Decisions Unit 7 Pricing Decisions
MS-64
MS-64
(Total Unit 15) Block-1
Unit 1 Scope And Size Of International Markets Unit 2 Conceptual Framework Unit 3 Institutional Framework
Block-2
Unit 4 Cultural Environment Unit 5 Political And Legal Environment Unit 6 Strategic Retail Planning Process Unit 7
Block-3
Unit Unit Unit Unit 8 Export - Import Documentation 9 International Product Policy And Planning 10 International Advertising 11 International Pricing Policy
Block-4
Unit Unit Unit Unit 12 13 14 15 International International International International Distribution And Sales Policy Market Selection Marketing Research Marketing Planning And Control
MS-65
MS-65
(Total Unit 19) Block-1
Unit 1 Unit 2 Unit 3 International
India
Block-2
CONSUMER BEHAVIOUR IN SERVICES Unit 5 PRODUCT AND PRICING DECISIONS Unit 6 PLACE AND PROMOTION DECISIONS
Unit 4 Unit 7 extended marketing mix for services
Block-3
Unit 8 service quality Unit 9
Unit 10 Unit 11
Block-4
TOURISM AND HOSPITALITY SERVICES Unit 13 HEATH SERVICES Unit 14 CASE STUDY : SERVING THE GLOBAL INDIAN* Unit 15 EDUCATIONAL SERVICES Unit 16 PROFESSIONAL SUPPORT
Unit 12
SERVICES : ADVERTISING AGENCIES Unit 17 TELECOMMUNICATION SERVICES Unit 18 Unit 19 case Studies
MS-66
MS-66
(Total Unit 15) Block-1
Unit 1
RESEARCH DESIGN
Block-2
Unit 4 Unit 5
Unit 6
QUALITATIVE RESEARCH
Unit 9
ANALYSIS ASSOCIATION
Block-4
Unit 12
CONJOINT ANALYSIS
Unit 14
MS-68
MS-68
(Total Unit 19 & Case 6) Block-1
Unit 1 Unit 2 Unit 3
Block-2
Unit 4 Unit 5 Unit 6 Unit 7
Block-3
Unit 8 Unit 9 Unit 10 Unit 11
Block-4
Unit 12 Unit 13 Unit 14 Unit Unit Unit Unit Unit 15 16 17 18 19
Case 1 Case 2
3 4 5 6